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Natural Products Marketer Podcast

Written by: Amanda Ballard & Tina Smith
  • Summary


  • Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

    © 2024 Natural Products Marketer Podcast
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Episodes
  • Most Powerful Marketing Tactics From Season 1 of the Natural Products Marketer Guests
    Mar 13 2024

    We've covered one year of interviews with the top marketing and business experts in and out of the Natural Products Industry.

    From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of actionable insights that have shaped our approach to helping industry retailers and manufacturers thrive.

    And that's not all! We also have teasers for season 2. We and our audience have questions, so we're finding experts to interview to get answers. From compliance to retailers who are winning in diverse circumstances, our guests will equip you with the strategies to build a better business so you can reach more people and change more lives.

    Connect with us:

    Facebook

    Linkedin

    Email: info@naturalproductsmarketer.com

    About Amanda Ballard

    Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

    About Tina Smith

    Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

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    38 mins
  • Marketing Research: Gather Data or go With Your Hunch With Teri Hoffman
    Mar 5 2024
    In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze.

    Teri underscores the power of first impressions and the art of distilling genuine feedback from potential customers. Do you need lots of data or should you trust your gut instinct? Listen to the full episode to find out.

    Connect with us:

    Facebook

    Linkedin

    Email: info@naturalproductsmarketer.com

    About Amanda Ballard

    Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

    About Tina Smith

    Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

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    1 hr and 1 min
  • Mastering Brand Differentiation and Customer Engagement in the Green Market with Seth Spears
    Feb 28 2024

    Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power of audience attunement and seizing golden opportunities.

    Our conversation reveals Wellness Mama's early strategies for standing out in the digital wilderness, from generating content to fostering real conversations with online communities. You'll glean insights into how maintaining your brand's core, coupled with the agility to adapt to digital winds, can maintain essential lines of communication with your tribe.

    Connect with us:

    Facebook

    Linkedin

    Email: info@naturalproductsmarketer.com

    About Amanda Ballard

    Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

    About Tina Smith

    Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

    Show more Show less
    53 mins

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