In this episode of Stuff Interior Designers Need to Know we talk about the fundamentals of building in interior design website. Whether your DIYing your first site, or finally investing in a professional website designer develop, this episode will give a roadmap that decomplicates the ecosystem of your site and turns it into a conversion machine! In 17 short minutes we'll cover:

1. Function First: Prioritize functionality over aesthetics when designing your website, just as you would when designing a room. Ensure clarity in communication to effectively convey your message to potential clients.
2. Crafting a Compelling Promise: Your homepage should feature a "sigh of relief" promise that stops visitors in their tracks and assures them they've found the designer they're looking for. This promise should go beyond aesthetics and highlight how you'll deliver results that align with your clients' desires and needs.
3. Guide Visitors Through a Clear Journey: Lead visitors through a logical sequence of pages, starting with the homepage, then the portfolio, services, about page, and finally, the contact page. Each step should reinforce your value proposition and build trust, ultimately leading to conversion.
4. Avoid Overwhelming with Calls to Action: Resist the temptation to inundate visitors with too many calls to action or prompt them to contact you too quickly. Instead, gradually introduce them to your services and allow them to explore your portfolio before inviting them to inquire about your offerings.
5. Align Messaging with Brand Identity: Ensure that your website's messaging reflects your brand identity, values, and unique selling points. Consistency in messaging across all platforms, including social media and SEO efforts, reinforces your brand and attracts your ideal clientele.

Tune in to unravel the complexities of website design and distill it into a clear, actionable roadmap!

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Looking for my Interior Design Business Coaching & Courses? 💪
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👉 Bonjhola podcast

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👉 Happy Starts at Home

In this episode of "Stuff Interior Designers Need to Know" we ask the crucial interior design communication question: Should you call, text, or email your client? Want to level up your skills in the art of effective communication in residential interior design projects?

• Discover why choosing the right communication method can be the difference between project success and failure. It affects everything, from managing client expectations to empowering confident design decisions.
• Learn when to use which communication method - text, email, and phone. Whether it's conveying timely updates, discussing design details, or calming a client's freak-out moment, there *is* a better communication method for each situation.
• Get quick tips on crafting concise emails, maintaining a professional tone, and using phone calls (I know... 🙄) to diffuse tense situations. Plus, learn essential techniques for documenting important conversations and decisions to keep your projects on track.

It's another let's-keep-this-quick episode packed with practical tips and strategies to improve your communication approach and set yourself, and your interior design project, up for success. Enjoy!

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

In this episode of "Stuff Interior Designers Need to Know" we look at the terrible state of many interior design service packages. Are your services leaving clients underwhelmed, akin to ordering off a fast-food menu?

Your interior design services should align with the talent, experience, and value you bring to your interior design clients - unforgettable client experiences and remarkable results shouldn't be sold like cheap dollar-menu tacos.

In a sea of discount design and HGTV-inspired misconceptions it's more important than ever to effectively communicate the journey we take our interior design clients on, and truly help them understand the outcomes of our services. Learn how to showcase your expertise and differentiate yourself in a crowded market, all while empowering clients to make confident design decisions.

Tune in now and let's transform your business from McCheepos to Michelin-starred excellence!

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

Let's talk about Conversion Rates! What are they, what should yours be, and how are they related to crafting a perfect onboarding process for your interior design business?

In this episode I start with the basics of conversion rates then get into the nitty-gritty details of optimizing your client onboarding journey. Whether you're a seasoned designer or just starting your business journey, this episode offers valuable nuggets of wisdom to elevate your game.

Learn how to decipher conversion rates and why understanding these numbers is crucial for your business success. I'll talk about why a 90-95% conversion rate is TOO HIGH and why I intentionally aimed for a strategic 65-70% conversion rate, finding the sweet spot between accessibility and profitability.

Whether you're struggling with low conversion rates or aiming to refine your onboarding process, this episode shares tools and insights to conquer the challenges of modern interior design entrepreneurship.

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

In this episode we look at why it's important to include elevations in your residential interior design documents, and how elevations are crucial for ensuring project success. From precise installations to clear communication with contractors, elevations play a pivotal role in bringing your design vision to life. Tune in to learn how to incorporate elevations effectively, streamline your process, and enhance the value of your professional design services. If you're ready to elevate your design game and take your business to new heights, this episode is a must-listen!

---

Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home