• The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus

  • Mar 11 2024
  • Length: 49 mins
  • Podcast
The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus cover art

The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus

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  • Summary

  • Who is our guest?

    With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging workshops and training sessions for clients across various sectors.


    What do we discuss?


    • Career Journey and Business Ventures
    • Role and Services of Customer Plus
    • Passion for Sports and Physical Activity
    • Introduction to Customer Journey Mapping
    • Understanding Customer Satisfaction Surveys and Net Promoter Score
    • Importance of Prioritising Customer Experience
    • The Discrepancy Between Promotion and Delivery
    • Common Mistakes in Customer Experience
    • The Fitness Analogy: Long-term Commitment in Customer Experience
    • The Importance of Consistency in Customer Experience
    • The Role of Customer Experience in Brand Perception
    • The Challenge of Enhancing Customer Experience
    • The Power of Choice in Customer Experience
    • The Role of Enjoyment in Customer Experience
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Small Business & Entrepreneurship Management & Leadership Economics
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