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In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the essential elements that make the modern optometry practice not just survive but thrive. This is the first episode of the Elevate Your Practice series, where they dive into the fundamental question every practice should address: "What is your point of difference?"

Throughout the conversation, Michael and Joanne emphasise the foundational role of a clear vision, mission, and values and the necessity of team alignment and building a unique identity. Joanne also explains how to recognise and leverage a practice's unique strength to be seen and create value that resonates with patients and paves the path for success.

Joanne Scott-Dostine is a successful coach and operations leader with 30 years of experience across all retail and clinical business areas. She believes that her success lies in her ability to build great relationships, improve team culture, see patterns in numbers, and use strategic thinking to grow results. Joanne has an MBA from the Australian Institute of Business and a Master's in Corporate Finances, Managing Change, Project Management, and Strategic Human Resource Development.

Key Topics with Timestamps:

0:22 - Introduction to the Elevate Your Practice Series

2:50 - Meet Joanne Scott-Dostine and her background

4:46 - The impact of having an MBA on Joanne's career development

6:55 - Concepts behind the "Elevate Your Practice" series

10:08 - The point of difference in terms of optometry practice

13:13 - Addressing the niche focus concerns

15:09 - Methods to identify your point of difference

17:06 - Understanding the consideration in identifying the point of difference

20:33 - Learn how the point of difference played out

24:31 - Integrating the marketing and aesthetics

25:23 - Setting the foundation and getting clear with the vision and mission

26:55 - Key points in identifying the point of difference

Mentioned Resources:

ProVision

Connect with Joanne Scott-Dostine:

LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/

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Learn More About Us:

Website: https://www.thefocusedview.com.au/

Email: Michael@thefocusedview.com.au

LinkedIn: https://www.linkedin.com/showcase/the-focused-view

Instagram: https://www.instagram.com/thefocusedview/

Facebook: https://www.facebook.com/thefocusedview

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Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

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In this episode, Michael Nasser and Andrew McKinnon, CEO of Optometry Australia NSW/ACT, discussed the critical topics shaping the future of optometry, including myopia control management, expanding optometric scope, and the evolving landscape of healthcare systems.

Andrew provides valuable insights into the rising prevalence of myopia, emphasizing the importance of community awareness and practitioner readiness. Their conversation extends to integrating optometrists into public health systems, drawing parallels between Australia and New Zealand, and touching on the potential benefits and challenges associated with scope expansion.

Prior to becoming CEO, Andrew McKinon had been aware of optometry for some time (through his cousin, optometrist Tim McKinnon) before fate brought him to an interview with Tony Lord and Brian Layland, and the rest is history. He graduated with a Business Degree (UTS) in 1986 and has since added an MBA and Graduate Certificate in Employment Law.

Key Topics with Timestamps:

0:44 - Myopia control management

4:21 - Community awareness and education on myopia

6:38 - Challenges and opportunities in the realm of myopia control

9:07 - Having true collaboration for myopia management

14:24 - Expanding scope and optometry practice in Australia

17:43 - New Zealand Recent changes in the optometry industry

20:08 - Potential benefits and challenges of expanding the scope of practice in Australia

22:21 - The future growth of the optometry industry

Mentioned Resources:

Optometry Australia

Glaucoma Australia

MD Foundation

Green Lane Hospital (New Zealand)

Connect with Andrew McKinnon:

LinkedIn: https://www.linkedin.com/in/andrew-mckinnon-b61316bb/

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Learn More About Us:

Website: https://www.thefocusedview.com.au/

Email: Michael@thefocusedview.com.au

LinkedIn: https://www.linkedin.com/showcase/the-focused-view

Instagram: https://www.instagram.com/thefocusedview/

Facebook: https://www.facebook.com/thefocusedview

Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Send us a Text Message.

In this episode of The Focused View, Michael Nasser explores the debate between bulk billing and private billing in eye care practices with Andrew McKinnon, CEO of Optometry Australia NSW/ACT. Their conversation spans the mission and impact of Optometry Australia, ongoing initiatives, and the evolving landscape of billing practices in the eyecare industry.

Andrew highlights the importance of private billing in maintaining high-quality care and sustainable business models, alongside practical strategies for transitioning from bulk to private billing in optometry practices.

Prior to becoming CEO, Andrew McKinon had been aware of optometry for some time (through his cousin, optometrist Tim McKinnon) before fate brought him to an interview with Tony Lord and Brian Layland, and the rest is history. He graduated with a Business Degree (UTS) in 1986 and has since added an MBA and Graduate Certificate in Employment Law.

Key Topics with Timestamps:

0:49 - Introduction to Andrew McKinnon and his role at Optometry Australia

2:30 - Mission and impact of Optometry Australia

7:10 - Origins and Future Evolution of Bulk Billing

10:00 - The Importance of practices to apply Private Billing

13:26 - Things to consider in the implementation of private billing

16:48 - Challenges in the transition to private billing and their solutions

23:04 - Benefits of adapting private billing

Mentioned Resources:

Optometry Australia

Nepean Hospital

ProVision

Eyecare Plus

Connect with Andrew McKinnon:

LinkedIn: https://www.linkedin.com/in/andrew-mckinnon-b61316bb/

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Learn More About Us:

Website: https://www.thefocusedview.com.au/

Email: Michael@thefocusedview.com.au

LinkedIn: https://www.linkedin.com/showcase/the-focused-view

Instagram: https://www.instagram.com/thefocusedview/

Facebook: https://www.facebook.com/thefocusedview

Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!

Send us a Text Message.

Welcome to The Focused View Podcast!

This podcast is envisioned as a space where we can foster a community of like-minded professionals who are passionate about advancing their careers and businesses in the optical industry. Through interviews and panel discussions, we will explore topics about decision-makers in independent optometry and eye-care businesses across Australia. We will uncover the secrets behind building standout optometry practices, cutting-edge strategies, and the latest industry trends. A show that aims to create a rich, multifaceted conversation that not only informs but also inspires.

Whether you're a business owner, practice manager, optometrist, optical dispenser, orthoptist, receptionist, student, or indeed any combination of these, this podcast is your go-to resource for learning and understanding the eye care industry from a different viewpoint.

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Learn More About Us:

Website: https://www.thefocusedview.com.au/

Email: Michael@thefocusedview.com.au

LinkedIn: https://www.linkedin.com/showcase/the-focused-view

Instagram: https://www.instagram.com/thefocusedview/

Facebook: https://www.facebook.com/thefocusedview

Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!