Showing results by publisher "University Press Audiobooks" in Personal Success
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Written by: Joseph Harasta
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Unabridged
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The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Release date: 2016-09-21
- Language: English
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Price: $33.01 or 1 Credit
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Advocacy: Championing Ideas and Influencing Others
- Written by: John A. Daly
- Narrated by: Tim Lundeen
- Length: 16 hrs and 34 mins
- Unabridged
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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.
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Advocacy: Championing Ideas and Influencing Others
- Narrated by: Tim Lundeen
- Length: 16 hrs and 34 mins
- Release date: 2012-11-10
- Language: English
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Price: $33.01 or 1 Credit
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Liquidated: An Ethnography of Wall Street
- Written by: Karen Zouwen Ho
- Narrated by: Cynthia Wallace
- Length: 15 hrs and 34 mins
- Unabridged
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Financial collapses - whether of the junk bond market, the Internet bubble, or the highly leveraged housing market-are often explained as the inevitable result of market cycles: What goes up must come down. In Liquidated, Karen Ho punctures the aura of the abstract, all-powerful market to show how financial markets, and particularly booms and busts, are constructed.
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Liquidated: An Ethnography of Wall Street
- Narrated by: Cynthia Wallace
- Length: 15 hrs and 34 mins
- Release date: 2013-08-15
- Language: English
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Price: $33.53 or 1 Credit
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Adaptive Action
- Leveraging Uncertainty in Your Organization
- Written by: Glenda Eoyang, Royce Holladay
- Narrated by: Marie Hoffman
- Length: 10 hrs and 38 mins
- Unabridged
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This elegant method prompts listeners to engage with three deceptively simple questions: What? So what? Now what? The first leads to careful observation. The second invites you to thoughtfully consider options and implications. The third ignites effective action. Together, these questions, and the tools that support them, produce a dynamic and creative dance with uncertainty.
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The perfect response to COVID & other complexities
- By Cijaye on 2020-03-28
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Adaptive Action
- Leveraging Uncertainty in Your Organization
- Narrated by: Marie Hoffman
- Length: 10 hrs and 38 mins
- Release date: 2016-06-22
- Language: English
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Price: $33.01 or 1 Credit
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Serial Innovators
- How Individuals Create and Deliver Breakthrough Innovations in Mature Firms
- Written by: Abbie Griffin, Raymond Price, Bruce Vojak
- Narrated by: Tim Lundeen
- Length: 8 hrs and 26 mins
- Unabridged
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Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms.
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Excellent insights into the mind of serial innovators
- By Anonymous User on 2022-12-19
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Serial Innovators
- How Individuals Create and Deliver Breakthrough Innovations in Mature Firms
- Narrated by: Tim Lundeen
- Length: 8 hrs and 26 mins
- Release date: 2012-09-12
- Language: English
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Price: $26.82 or 1 Credit
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The Persuasive Power of Campaign Advertising
- Written by: Travis N. Ridout, Michael M. Franz
- Narrated by: Mike DelGaudio
- Length: 4 hrs and 20 mins
- Unabridged
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Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.
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The Persuasive Power of Campaign Advertising
- Narrated by: Mike DelGaudio
- Length: 4 hrs and 20 mins
- Release date: 2015-03-20
- Language: English
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Price: $18.74 or 1 Credit
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Sport Is Life with the Volume Turned Up
- Lessons Learned That Apply to Business and Life
- Written by: Joan Cronan, Rob Schriver
- Narrated by: Lee Ahonen
- Length: 4 hrs and 5 mins
- Unabridged
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In Sport Is Life with the Volume Turned Up, Joan Cronan offers a refreshing and innovative perspective on strengthening performance and achieving success in both the business world and everyday life.
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Sport Is Life with the Volume Turned Up
- Lessons Learned That Apply to Business and Life
- Narrated by: Lee Ahonen
- Length: 4 hrs and 5 mins
- Release date: 2017-07-04
- Language: English
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Price: $19.78 or 1 Credit
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Think Like a Dog
- How Dogs Teach Us to Be Happy in Life and Successful at Work
- Written by: Scott MacDonald
- Narrated by: Peter Lerman
- Length: 7 hrs and 5 mins
- Unabridged
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They're loyal, loving, and big-hearted - dogs are our best friends for a good reason. Yet they have much more to offer than just love and friendship. Let CEO Scott MacDonald and rescue dog Sadie show you how to have a more rewarding life and a more successful career in Think Like a Dog.
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Think Like a Dog
- How Dogs Teach Us to Be Happy in Life and Successful at Work
- Narrated by: Peter Lerman
- Length: 7 hrs and 5 mins
- Release date: 2019-07-02
- Language: English
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Price: $25.00 or 1 Credit
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Presidential Speechwriting: From the New Deal to the Reagan Revolution and Beyond
- Presidential Rhetoric and Political Communication
- Written by: Kurt Ritter, Martin J. Medhurst
- Narrated by: Stuart McNish
- Length: 8 hrs and 38 mins
- Unabridged
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The rise of the media presidency through radio and television broadcasts has heightened the visibility and importance of presidential speeches in determining the effectiveness and popularity of the president of the United States. This development has also witnessed the rise of professional speechwriters to craft the words the chief executive would address to the nation. Yet, the reliance of individual presidents on their speechwriters has varied with the rhetorical skill of the officeholder himself, his managerial style, and his personal attitude toward public speaking.
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Presidential Speechwriting: From the New Deal to the Reagan Revolution and Beyond
- Presidential Rhetoric and Political Communication
- Narrated by: Stuart McNish
- Length: 8 hrs and 38 mins
- Release date: 2019-02-28
- Language: English
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Price: $25.00 or 1 Credit
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America's Romance with the English Garden
- Written by: Thomas J. Mickey
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Unabridged
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America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.
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America's Romance with the English Garden
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Release date: 2018-11-04
- Language: English
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
- Written by: Joe Dobrow
- Narrated by: Kirk Winkler
- Length: 15 hrs and 12 mins
- Unabridged
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Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
- Narrated by: Kirk Winkler
- Length: 15 hrs and 12 mins
- Release date: 2018-10-01
- Language: English
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Price: $31.26 or 1 Credit
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Speechwright
- An Insider's Take on Political Rhetoric
- Written by: William F. Gavin
- Narrated by: Scott R. Pollak
- Length: 5 hrs and 59 mins
- Unabridged
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For almost 30 years, William F. Gavin wrote speeches at the highest levels of government. Speechwright is his insider's view of politics, a shrewd critique of presidential and congressional rhetoric, and a personal look at the political leaders for whom he wrote speeches. While serving President Richard Nixon and candidate Ronald Reagan, Gavin advocated for "working rhetoric".
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Speechwright
- An Insider's Take on Political Rhetoric
- Narrated by: Scott R. Pollak
- Length: 5 hrs and 59 mins
- Release date: 2016-01-20
- Language: English
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Price: $26.40 or 1 Credit
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Prophets, Gurus, and Pundits
- Rhetorical Styles and Public Engagement
- Written by: Anna M. Young
- Narrated by: Clay Teunis
- Length: 8 hrs
- Unabridged
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In Prophets, Gurus, and Pundits, author Anna M. Young proposes that the difficulty of bridging the gap between intellectuals and the public is not a failure of ideas; rather, it is an issue of rhetorical strategy. By laying a rhetorical foundation and presenting analytical case studies of contemporary "public intellectuals," Young creates a training manual for intellectuals who seek to connect with a public audience and effect change writ large.
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Prophets, Gurus, and Pundits
- Rhetorical Styles and Public Engagement
- Narrated by: Clay Teunis
- Length: 8 hrs
- Release date: 2015-07-07
- Language: English
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Tiger in the Office
- How to Capitalize on Opportunity and Launch Your Career
- Written by: Mike Callahan
- Narrated by: Peter M. Lerman
- Length: 6 hrs and 42 mins
- Unabridged
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Career paths are often determined by what is available in the job market, leaving people unsatisfied with their careers. Tiger in the Office: How to Capitalize on Opportunity and Launch Your Career puts to use lessons learned by entrepreneurs in order to push you towards your next step, rediscover buried career goals, and learn to take action towards them and pursue not just professional success, but true professional fulfillment.
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Tiger in the Office
- How to Capitalize on Opportunity and Launch Your Career
- Narrated by: Peter M. Lerman
- Length: 6 hrs and 42 mins
- Release date: 2017-04-05
- Language: English
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Ready for Anything
- The Making of a Change Leader
- Written by: Jeff Haldeman
- Narrated by: Kevin F. Spalding
- Length: 6 hrs and 39 mins
- Unabridged
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Incorporating ideas and insights from diverse sources, Ready for Anything: The Making of a Change Leader examines organizational change leadership from a radical, existential perspective. By drawing on disciplines outside the business field, the material broadens listeners' understanding of how organizations live, breathe, grow, and die, and empowers them to act.
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Ready for Anything
- The Making of a Change Leader
- Narrated by: Kevin F. Spalding
- Length: 6 hrs and 39 mins
- Release date: 2017-03-14
- Language: English
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The Strategic Career: Let Business Principles Guide You
- Written by: Bill Barnett
- Narrated by: John Eastman
- Length: 8 hrs and 47 mins
- Unabridged
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The Strategic Career provides listeners with the ultimate guide to career choices, both short term and long term. While other authors approach career development from the perspective of psychology and counseling, Bill Barnett demonstrates how business strategy concepts can successfully guide us as we chart our careers.
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The Strategic Career: Let Business Principles Guide You
- Narrated by: John Eastman
- Length: 8 hrs and 47 mins
- Release date: 2015-10-06
- Language: English
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Producing Fashion
- Commerce, Culture, and Consumers
- Written by: Regina Lee Blaszczyk
- Narrated by: Beth Richmond
- Length: 8 hrs and 50 mins
- Abridged
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Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.
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Producing Fashion
- Commerce, Culture, and Consumers
- Narrated by: Beth Richmond
- Length: 8 hrs and 50 mins
- Release date: 2010-10-13
- Language: English
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Price: $20.20 or 1 Credit
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