Résultats Éditeur "Lioncrest Publishing" dans Marketing et ventes

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

Levi and Travis have sold everything from gym memberships to retirement plans and enjoyed every aspect—except prospecting. In real estate, they saw that outdated tactics such as cold calling and paid advertising were ineffective and time consuming. YouTube gave them everything they needed: exposure, opportunity, and clients who would benefit most from their services. In Passive Prospecting, Levi and Travis lay out the principles of implementing a successful marketing strategy built around YouTube.

As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own. As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

Are you ready for the adventure of a lifetime? Buckle up: Serial entrepreneur Brian Scudamore is your guide on the journey of entrepreneurship, taking you through inspiring stories, hilarious anecdotes, and just a few industry secrets so you can start your own startup—today.

You’ve launched your first product on Amazon—or second, or third—and you’re planning another launch. Will it succeed? What if it fails? You need a strategy to improve the odds of success, but growing an Amazon business can be overwhelming.

As a teenager, real-estate broker Danny Morel felt he was destined to do great things. Even though he had to contend with a lackluster education system and lived on welfare in a single-parent home, he didn't let any of that hold him back. He had resilience - and now you can, too.

Through dozens of interviews with M&A leaders at the biggest Silicon Valley acquirers—as well as attorneys, bankers, and founders who have been through the trenches—Exit Right delivers the hard-earned lessons that lead to successful exits. From negotiation to valuation to breaking down a term sheet, managing legal costs, and handling emotional turbulence—this unparalleled guide covers every critical aspect of a technology startup sale.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

In The Advisor Breakthrough, financial marketing expert Shawn Sparks shares the step-by-step principles for developing the ultimate financial advisory practice. Based on the lessons Shawn has learned from working with the country's top financial advisors over the past 10 years, you will discover many of the most important top one-percent advisor lessons. The Advisor Breakthrough delivers a comprehensive plan for creating marketing, sales, and operations tactics that will help any financial advisor turn a successful, sustainable business.

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.

You’re struggling to make sales, and you know it. When meeting with prospects, you routinely challenge them to move to the next step in the sales process, but they’re still not buying. You’re good at showing them your product’s features, but that’s not helping to close deals. Ian Campbell wants to permanently disrupt your sales slump. You can’t afford to ignore The Value Sale’s winning method for showing value to prospects, quantifying benefits, and creating a winning ROI business case for your product.

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most?

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking.

In It's About Time!, David Smith chronicles his 30-plus-year journey in senior living. He reveals how to turn deep-seated resistance into successful conversions. His field-tested technique, Prospect-Centered Selling®, is based on a theoretical model adapted from the psychology of change. It’s a strategy supported by data-driven metrics and a purpose-built CRM platform.

What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness in a number of ways.