Showing results by author "Cash Nickerson" in All Categories

Negotiation is a social activity that involves disciplines like language, observation, reaction, listening, speaking, storytelling, humor, and sensing. The number one thing you bring to every negotiation is you. This book helps you understand how these various behaviors and disciplines come to play and therefore how you can become a better negotiator. The book helps you develop the mindset and tools to become a great negotiator for yourself and for others.

Have you always considered negotiation merely as a means to secure a “yes”? If so, buckle up—Cash Nickerson’s insightful book The 7 Tensions of Negotiation is set to robustly challenge that comforting yet fundamentally flawed belief. Blending elements of law, psychology, and enriched by over four decades of real-life negotiation experience, Nickerson masterfully immerses you in the nuanced, intricate, and mind-bending world of negotiation tensions.