Showing results by author "Seth Godin"

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    • This Is Marketing

    • You Can't Be Seen Until You Learn to See
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 101
    • Performance
      4.5 out of 5 stars 91
    • Story
      4.5 out of 5 stars 91

    Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

    • 4 out of 5 stars
    • Good up to date powerful reminders

    • By Carson on 2018-12-16
    • You Can't Be Seen Until You Learn to See
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 2018-11-13
    • 4.5 out of 5 stars 101 ratings

    Price: CDN$ 30.70

    • Tribes

    • We Need You to Lead Us
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 3 hrs and 42 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 43
    • Performance
      4.5 out of 5 stars 32
    • Story
      4.5 out of 5 stars 32

    Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

    • We Need You to Lead Us
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 3 hrs and 42 mins
    • Release date: 2008-10-16
    • 4.5 out of 5 stars 43 ratings

    Price: CDN$ 20.09

    • Linchpin

    • Are You Indispensable?
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 8 hrs and 19 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 54
    • Performance
      4.5 out of 5 stars 48
    • Story
      4.5 out of 5 stars 48

    There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

    • 5 out of 5 stars
    • Valuable Perspective, Still.

    • By Dave H on 2018-04-21
    • Are You Indispensable?
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 8 hrs and 19 mins
    • Release date: 2010-01-26
    • 4.5 out of 5 stars 54 ratings

    Price: CDN$ 37.54

    • Purple Cow

    • Transform Your Business by Being Remarkable
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Unabridged
    • Overall
      4 out of 5 stars 37
    • Performance
      4 out of 5 stars 29
    • Story
      4 out of 5 stars 29

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    • 3 out of 5 stars
    • Is there much new here?

    • By Michael on 2017-11-06
    • Transform Your Business by Being Remarkable
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Release date: 2009-04-29
    • 4 out of 5 stars 37 ratings

    Price: CDN$ 18.80

    • All Marketers Are Liars

    • The Power of Telling Authentic Stories in a Low-Trust World
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 4 hrs and 17 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 14
    • Performance
      5 out of 5 stars 12
    • Story
      4.5 out of 5 stars 12

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

    • 5 out of 5 stars
    • Powerful book about why you must tell a good story

    • By Anonymous User on 2018-04-11

    Price: CDN$ 26.81

    • The Dip

    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 1 hr and 32 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 42
    • Performance
      4.5 out of 5 stars 33
    • Story
      4.5 out of 5 stars 32

    Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

    • 1 out of 5 stars
    • Good premise, but has no body.

    • By Anonymous User on 2018-12-09

    Price: CDN$ 10.69

    • Leap First

    • Creating Work That Matters
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 6 mins
    • Original Recording
    • Overall
      4.5 out of 5 stars 14
    • Performance
      4.5 out of 5 stars 13
    • Story
      4.5 out of 5 stars 13

    Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.

    • 5 out of 5 stars
    • My go to recording, when I’m down

    • By Greg on 2018-09-13
    • Creating Work That Matters
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 6 mins
    • Release date: 2015-02-01
    • 4.5 out of 5 stars 14 ratings

    Price: CDN$ 13.15

    • The Icarus Deception

    • How High Will You Fly?
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 12 mins
    • Unabridged
    • Overall
      4 out of 5 stars 12
    • Performance
      4.5 out of 5 stars 10
    • Story
      4.5 out of 5 stars 10

    In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.

    • 5 out of 5 stars
    • want to do art?

    • By Anonymous User on 2018-08-06

    Price: CDN$ 37.63

    • Permission Marketing

    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 1 min
    • Abridged
    • Overall
      4 out of 5 stars 2
    • Performance
      3.5 out of 5 stars 2
    • Story
      3 out of 5 stars 2

    Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

    Price: CDN$ 17.56

    • Poke the Box

    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 14 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 4
    • Performance
      5 out of 5 stars 4
    • Story
      4.5 out of 5 stars 4

    We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.

    • 5 out of 5 stars
    • This was inspiring

    • By Todd on 2018-07-26

    Price: CDN$ 9.40

    • Unleashing the Ideavirus

    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 7 mins
    • Abridged
    • Overall
      4 out of 5 stars 3
    • Performance
      4 out of 5 stars 2
    • Story
      4 out of 5 stars 2

    Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

    • 2 out of 5 stars
    • Good Read, but Nlnot very easy to understand!!

    • By Amazon Customer on 2017-10-25

    Price: CDN$ 19.32

    • Small Is the New Big

    • And 193 Other Riffs, Rants, and Remarkable Business Ideas
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 27 mins
    • Abridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

    • And 193 Other Riffs, Rants, and Remarkable Business Ideas
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 27 mins
    • Release date: 2006-08-18
    • 5 out of 5 stars 1 rating

    Price: CDN$ 28.19

    • We Are All Weird

    • The Myth of Mass and the End of Compliance
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 15 mins
    • Unabridged
    • Overall
      5 out of 5 stars 2
    • Performance
      5 out of 5 stars 2
    • Story
      5 out of 5 stars 2

    We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

    • The Myth of Mass and the End of Compliance
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 15 mins
    • Release date: 2011-09-21
    • 5 out of 5 stars 2 ratings

    Price: CDN$ 13.88

    • Guerrilla Marketing for the Home-Based Business

    • Written by: Jay Levinson, Seth Godin
    • Narrated by: Barrett Whitener
    • Length: 5 hrs and 42 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

    Price: CDN$ 23.12

    • Linchpin

    • Are You Indispensable?
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 16 mins
    • Abridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

    • Are You Indispensable?
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 16 mins
    • Release date: 2010-02-09
    • Not rated yet

    Price: CDN$ 21.08

    • Meatball Sundae

    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 4 hrs and 51 mins
    • Unabridged
    • Overall
      3 out of 5 stars 1
    • Performance
      4 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

    Price: CDN$ 24.97

    • The Big Moo

    • Stop Trying to Be Perfect and Start Being Remarkable
    • Written by: Seth Godin, The Group of 33
    • Narrated by: Seth Godin
    • Length: 3 hrs and 40 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

    Price: CDN$ 24.13

    • Free Prize Inside!

    • The Next Big Marketing Idea
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.

    Price: CDN$ 18.47

    • La mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marrone

    • Written by: Seth Godin
    • Narrated by: Dario Maria Dossena
    • Length: 4 hrs and 19 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Che cosa hanno imprese internazionali come Apple, Google, Ikea, Starbucks o il macellaio Dario Cecchini, che voi non avete? Perché queste aziende continuano a stupire con il loro spettacolare successo, mentre le grandi marche di una volta arrancano a fatica alle loro spalle? Le "P" tradizionali come prezzo, promozione, pubblicità, posizionamento e altre che il marketing usa da tempo non funzionano più. Oggi, all'elenco, c'è da aggiungere un'altra P di importanza eccezionale: quella di Purple Cow, la Mucca Viola.

    Price: CDN$ 18.41

    • Survival Is Not Enough

    • Zooming, Evolution, and the Future of Your Company
    • Written by: Seth Godin
    • Narrated by: Seth Godin
    • Length: 3 hrs and 4 mins
    • Abridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
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    It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.

    Price: CDN$ 26.37

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