Professional Selling

Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

I’ve written this book because selling your business is quite possibly the biggest financial transaction of your entire life, and you’ve never done it before and will likely never do it again, and you really need to be smart about this. I recently did a quick study on the likelihood that a firm in a particular, narrow vertical would have a successful exit—defined as someone else purchasing, for real money, a majority of your firm’s equity.

Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.

Centuries ago, the customers' saying was "give me what I want and how I want it, or I will buy from someone else." In today's market, the customers' saying is "give me what I want, how I want it, when I want it, at an affordable price, and treat me well, or I will buy from someone else." Customers must benefit from every penny they offer for your service.

Are you ready to start sharing your artwork with the world? This book, Start Selling Your Art: A Guide to Starting a Professional Art Business, will help you create a plan to sell your artwork. Topics covered include envisioning your dream art career, marketing, pricing your work, tips for selling in-person and online, art fairs, galleries, commissions, finding your perfect clients, and more!

Early in his sales career, world-renowned sales expert Brian Tracy couldn't find a way to overcome that simple five-word objection and close the sale. Then he discovered a technique that worked. Business boomed. Tracy broke every sales record in his company and increased his income twenty-fold. Since that breakthrough many years ago, Tracy has meticulously studied and collected the best of the best in sales-closing techniques.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients, and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional, will empower you to build your business, and keep it growing, all while maintaining your love of serving your clients and members. This audiobook will free you from the ups and downs of the fitness world, and help you reach more people than ever before.

The ultimate account-based sales guide for the modern digital seller. SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results.

To all the salespeople out there, have you ever wondered why your method of sales is not working? Why are you unable to close a deal even though you end up with so many leads? Well, don’t worry, because David Allen is here for you. He explains all the tips and tricks to be a successful salesperson in today’s day and age. You unlearn and learn all the new ways to secure deals and get the dollar bills flowing.

Be the Chocolate Milk will teach you how to convert your homogenous product or service, “prodserv”, into something with no competition, and how you are the most important part of your brand. Chris Whalen, CPA, a business and tax expert, has consulted to tens of thousands of clients over the past 30 years. In Be the Chocolate Milk, he shares his best tools in all business areas, to help you stand out in the dairy case of your industry.

Sales is a profession and needs to be treated that way. Learning your craft and what it takes to close business from others is the fastest way to success. Most of the time, being able to sell better than the next guy in the door is often all that you need—but that's easier said than done.

The audiobook clearly and logically takes the professional through nine steps in the process of establishing business relationships with new clients. The author has practiced this process in coaching individuals and training local companies and also helping organizations further afield.