Comportement des consommateurs et étude de marché

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

Why do people cooperate with one another when they have no (selfish) motivation to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System–a step-by-step process to scale your ARR to millions without a sales team.

The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....

When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....

The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.