Comportement des consommateurs et étude de marché

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

This audiobook provides evidence-based answers to the key questions asked by marketers every day....

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....

If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....