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Description

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Penguin Audio

Ce que les membres d'Audible en pensent

Moyenne des évaluations de clients

Au global

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Histoire

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Trier :
  • Au global
  • Performance
  • Histoire
  • Alexander Walsh
  • 2017-10-15

excellent insights on the bleeding edge

a flurry of facts. I would have liked to hear more about how cryptocurrency and Smart Contacts could affect the four.

Trier :
  • Au global
  • Performance
  • Histoire
  • M. Ali
  • 2017-10-17

A must read for anyone that cares about our future

This is extraordinary book that speaks to the four companies shaping the way business is done in the 21st century. This book is also a very scary read as Scott warns us that the four don't play by the same rules other traditional firms play by on Wall St and main st. I'm A smarter person for reading this book. My only criticism is that Scott G. Didn't read the book himself. His voice would've made the book better. Overall a great audio book, I will buy a physical copy as well.

  • Au global
  • Performance
  • Histoire
  • Joe Walsh
  • 2017-10-16

So Smart and well written!

Galloway has a great voice as a writer. The insights and the data in the book are balanced with humor. Loved the career advice. This is a must read for business professionals.

  • Au global
  • Performance
  • Histoire
  • M. Kirk DeBaets
  • 2017-10-15

Please, listen to the last two chapters 1st and then decide if you want to continue.

There are a lot of good things to think about here, but there is an anti-trend that runs throughout the book. Great things youth know about, not necessarily to agree with.

  • Au global
  • Performance
  • Histoire
  • MikeB
  • 2017-10-14

A must read

But you can skip chapter 10. Straightforward presentation ensures most readers will get points. Informs the public on very important, but otherwise obscure facts

  • Au global
  • Performance
  • Histoire
  • Samuel G.
  • 2017-10-13

great perspective and insight

Good read and highly insightful and thoughtfully narrarated. has some directional opinions but for the most part a great read.

  • Au global
  • Performance
  • Histoire
  • C. R. Hoyle
  • 2017-10-11

Very timely

With these 4 companies dominating so much of American and global life this is a great book to get more familiar with their strategies and goals. Very well written and entertaining.

  • Au global
  • Performance
  • Histoire
  • oscar lara
  • 2017-10-08

The best book of 2018

Absolutely insightful and forward thinking. Scott has an entertaining way of communicating, a great sense of humor and phenomenal biz IQ about brands. This was my favorite book of the year.

  • Au global
  • Performance
  • Histoire
  • Amazon Customer
  • 2017-10-06

Decent listen, but logic is lacking

Amusing listen with some interesting commentary, but the author makes many strong assertions which are dubious and unsupported.

0 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
  • Performance
  • Histoire
  • Utilisateur anonyme
  • 2017-10-04

Pink Ponies

You expect pretty Pink Ponies and clouds to describe the 4, but then within 30 seconds the author takes a hard turn left into the Waste Land and the "4 horsemen" of the book of Revelation

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
  • Performance
  • Histoire
  • Leander
  • 2017-10-03

This guy is pretty angry about things

The author basically sums up what you already know about each company and then hates on them.

The narrator does a good job however.

2 personnes sur 2 ont trouvé cette évaluation pertinente

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