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Onward
- How Starbucks Fought for Its Life Without Losing Its Soul
- Narrateur(s): Stephen Bowlby
- Durée: 12 h et 39 min
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Description
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
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Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Alex Gendron
- 2018-08-23
Fantastic!
Great story about transformation within a large organization. Very well written and narrated. Very much enjoyed with a good coffee.
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- Alex Andreopoulos
- 2021-11-03
Great Business Book
Definitely recommended for people interested in businesses. Personally one of my favourites.
There are many business lessons to be learned here. The main one is what can happen to an organization of any size when profits and short term gains, get on the driver seat over long term vision, identity and routes.
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- S.D
- 2019-04-05
Interesting story- worth listening to
This was a very interesting story. If you are a fan of the coffee the story is worth listening to.
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1 personne a trouvé cela utile
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- Dale
- 2019-07-12
once you get past the sales pitch, it's an ok book
A nice view from the CEO's desk on a company overcoming change. Largely it's short on details. The book does achieve its principal goal of acting as advertising for Starbucks and self promotion for the author who constantly reminds us how much he loves his employees, while glossing over mass layoffs. Overall, it was a fairly easy read and talks about the value of branding, the dangers of expanding too fast and the pulls and challenges of being in the big seat
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- Jason Hornady
- 2019-07-12
Essential read
This is an awesome book that will give you lots of little nuggets of information that will serve you throughout your life. I also highly recommend Howard’s other books as well
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- Christy
- 2017-09-25
Good book but could have been shorter
It was an overall good book. Everything that was said, could have been said in a shorter time.
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- Sean Arani
- 2018-08-18
Meh. Not enough business learning
I'm a big fan of autobiographies. But this one left to desire. It's mostly a Starbucks marketing book, not much value added content unless you're a huge fan of Starbucks. I also found the reader tries to sound dramatic all the time which gets tiring when you're listening to the book.
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- Law
- 2019-05-03
Was Okay
Easy to listen, but was expecting more substance from a successful company. Felt the story was watered down. Was okay overall.
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- Francois Sauro
- 2021-02-09
Excellent production but too promotional
I was expecting a better history of what happened. It was a little too self-promotional at moments. I had the impression that I was in a 9 hours Starbucks publicity.
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- Joe Chan
- 2021-03-19
Great Inspiring Book.
Love the story and the narrative is great. This give me much more in-depth understand of how Starbuck runs it company.
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