In this episode of Marketing for Founders, host Adam Shaw explains why startups should create marketing tactic plans rather than full marketing plans. He argues that tactic plans prioritize execution by outlining the step-by-step activities needed to achieve short-term marketing goals.
Main Discussion Points:
- Marketing plans focus too much on long-term strategy rather than near-term execution (00:01:50). This leads to inaction.
- Tactic plans prioritize doing over planning (00:03:10). This leads to faster results.
- The 5 components of a solid tactic plan (00:03:39):
1. What you'll do
2. Target audience
3. Goal outcome & measurement
4. Step-by-step timeline
5. Supporting marketing assets
- Without quick sales in the first 2-3 months, most startups won't survive to execute their 6-12 month marketing strategies (00:04:27).
In the next episode, Adam will walk through how to create a tactic plan.
