Business Advertising

Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis, and it doesn't seem possible to keep up. In fact, we shouldn't be expected to keep up. What we need is a filtering system that just shares the best up-to-date advice and ensures that the rest of the noise doesn't even reach us.

Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence.

"Small Town Success: Effective Advertising Strategies for Small Businesses" is a comprehensive guide for local entrepreneurs seeking to amplify their market presence. This book covers various advertising techniques, from traditional print and radio to cutting-edge digital and AI-driven strategies.

Have you ever wanted to expand your brand and product sales through e-commerce marketing? Have you ever wanted to use Facebook Ads? Do you want to grow your business through the best social media company of the moment? Then keep listening! Facebook Ads are your best approach to ensure you reach your target audience effectively while saving your revenues! This audiobook enables you to understand how to maneuver and develop the most successful ads in the e-commerce sector. This audiobook gives clear guidelines for Facebook advertising.

Amazon Advertising: A How-to Guide will teach you all about the incredible tool for driving incremental sales that is Amazon Marketing Services. The Amazon Marketing Services platform can be an amazing method to drive serious sales with little cost, if you know how to use it. This audiobook is for Amazon vendors who would like to start advertising on Amazon or those who have been waiting for an independent guide to the platform before they jump in.

Three books in one box set. Included books: Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, YouTube & Instagram While Advertising & Building Your Personal Brand; Social Media Marketing 2021: How to Brand Yourself Online Through Facebook, Twitter, YouTube & Instagram - Highly Effective Strategies for Digital Networking, Personal Branding, and Online Influence; and Social Media Marketing 2021: Influencer Advertising...

Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown.

Claude C. Hopkins gilt als Wegbereiter der modernen Werbung. In Scientific Advertising erfahren wir, wie Werbung zu einem "messbaren Wagnis" wird. Auch heute noch sind die Weisheiten aus dem Buch aktueller denn je. Wie bereits David Ogilvy sagte, jeder der im Entferntesten mit Werbung zu tun hat, sollte dieses Buch gelesen haben. (Er empfiehlt gleich sieben Mal)

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

The importance of having the ability to craft compelling copy cannot be understated. Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers. You must motivate them to take action to buy your product or service, or else, you will simply not make sales.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

Eighty percent of the companies believe they have an excellent social media presence, but according to customers, only eight percent actually do. If you want to create content that feels especially tailored to your clients. If you are looking to differentiate yourself online and provide irresistible value turning prospects into buyers. If you want to make the price of your product irrelevant to your customers. If you want your clients to find your brand irresistible without you having to sell them at all. Then, you deserve to know the secrets in this book.

Nowadays, people spend a tremendous amount of time on their phone, and if you learn to target the right audience Facebook Advertising and Instagram Marketing will help you sell almost anything. This book covers the latest strategies that are working on both platforms right now. YouTube has changed our world, opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And with the right roadmap, you too could be en route to real influence and income.

Si quiere expandir su negocio rápidamente y desarrollar nuevos canales de ingresos para su marca, necesita entrar en las redes sociales y usarlas de la mano con las tendencias del marketing que actualmente dominan, así como también aquellas que prosperarán en el 2019. Esta se convertirá en su guía para el mercadeo definitiva de forma instantánea durante todo el año, ayudándole a navegar por todo, desde cómo establecer las metas para su marca hasta cómo dominar las 6 grandes plataformas del internet en el 2019.

Social media is one of the most powerful marketing tools that there is today. If you aren’t using social media to promote and advertise your business or personal brand in 2019, you are leaving thousands of dollars or more on the table. The average internet user spends a considerable amount of time on social media, and this has made social networks a great place to acquire customers, but the success of social media marketing is tied to your level of understanding of your audience, channels of communication, and the message that you send out.

It is no secret that social media is massive and the influence that it has over people is just as large. If you want to expand your business rapidly and develop new channels of income for your brand, you need to get on social media and start using it in alignment with the marketing trends that are currently dominant, as well as the ones that will rise in 2019. If you are ready to discover how to use social media in 2019 and build a massive, influential presence for your brand online, then this book is for you!

От автора бестселлера Копирайтинг с нуля.Даниил Шардаков — опытный копирайтер и интернет-маркетолог, автор популярных курсов по написанию коммерческих текстов и статей.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.