Business Professional

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The life story of Gary Gygax, godfather of all fantasy adventure games, has been told only in bits and pieces. Michael Witwer has crafted a dynamic, dramatized biography of Gygax from his childhood in Lake Geneva, Wisconsin, to his untimely death in 2008. Gygax’s magnum opus, Dungeons & Dragons, would explode in popularity throughout the 1970s and ’80s and irreversibly alter the world of gaming. Gygax’s involvement in the industry lasted long after his dramatic and involuntary departure, and his footprint can be seen in the role-playing genre he is largely responsible for creating.

If your answer to any of the following questions is yes, listen to this book now. Eliminate those communication breakdowns! 1. Have you ever inserted your foot into your mouth? 2. Have you ever wished you could take back something you said to a colleague? 3. Have you ever communicated in a defensive manner?

Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Pour la première fois, Reed Hastings le co-fondateur et président de Netflix nous révèle comment il a bâti la plateforme vidéo dont les films et les séries sont plébiscités dans le monde entier. Créé en 1997, Netflix a révolutionné l'industrie de la distribution et de la production audiovisuelle par sa créativité et sa technologie.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.

During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments.

Based on a seven-year study of 1,000 of the wealthiest African Americans, The Wealth Choice offers a trove of sound and surprising advice about climbing the economic ladder, even when the odds seem stacked against you. Listeners will learn about how business leaders, entrepreneurs, and celebrities like Bob Johnson, Spike Lee, L. A. Reid, Herman Cain, T. D. Jakes, and Tyrese Gibson found their paths to wealth; what they did or didn't learn about money early on; what they had to sacrifice to get to the top; and the role of discipline in managing their success.

New York Times best-selling author and Pulitzer Prize finalist Arthur Herman pens this fascinating look at how two businessmen turned the U.S. into a military powerhouse during World War II. In 1940, FDR asked General Motors CEO William Knudsen to oversee the production of guns, tanks, and planes needed for the war. Meanwhile, industrialist Henry J. Kaiser presided over the building of “Liberty ships” - vessels that came to symbolize America’s great wartime output.

La biografía definitiva de Steve Jobs, el fundador de Apple, escrita con su colaboración.Tras más de cuarenta entrevistas con Steve Jobs y con un centenar de personas de su entorno, familiares, amigos, adversarios y colegas, esta es la biografía definitiva de uno de los iconos indiscutibles de nuestro tiempo, del genio cuya creatividad, energía y perfeccionismo revolucionaron seis industrias: informática, películas de animación, música, teléfonos, tabletas y edición digital.

Exactly How to Sell walks you through a tried-and-true process that draws on time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services), this simple listen is certain to provide you actionable strategies to deliver you more of the sales results you are seeking.

At the age of 20, Chris Gardner arrived in San Francisco to pursue a promising career in medicine. However, he surprised everyone and himself by setting his sights on the competitive world of high finance. Yet no sooner had he landed an entry-level position at a prestigious firm, Gardner found himself caught in a web of incredibly challenging circumstances that left him part of the city's working homeless with his toddler son.

Sierra On-Line was one of the very first computer game companies and at one time dominated the industry. The author, Ken Williams, founded Sierra On-Line with his wife Roberta who went on to create many of the company's best-selling games. Sierra grew from just Ken and Roberta to over 1,000 employees and a fan base that still exists today, despite the fact that the company was torn apart by criminal activities, scandal, and corruption that resulted in jail sentences and the collapse of Sierra.

A remarkable writing debut, filled with indelible moments, The Buy Side shows as no book ever has the rewards—and dizzying temptations—of making a living on the Street. Growing up in the 1980’s Turney Duff was your average kid from Kennebunk, Maine, eager to expand his horizons. After trying – and failing – to land a job as a journalist, he secured a trainee position at Morgan Stanley and got his first feel for the pecking order that exists in the trading pits.

As America's royal family of finance, the Rockefellers are this country's super capitalists. Or are they? The original John D. hated competition and the free enterprise system. He was ruthless monopolist who bought political influence to protect his economic empire. His descendants have carried his tactics worldwide. Gary Allen, author of the international best seller None Dare Call It Conspiracy, here reveals the shocking true story of the wealthiest, most powerful family in America.

Only a handful of people embody the legacy of hip-hop and entrepreneurship like Jay Z. A modern-day King Midas, everything he touches - sports bars, streaming services, record labels, and cognac - turns to gold. How exactly did he do it? Forbes senior editor Zack O'Malley Greenburg reveals the story of Jay Z's legendary rise from the Marcy Projects of Brooklyn to stages and corner offices worldwide. He draws on more than 100 interviews with those who knew Jay Z from the beginning.

Imagine a job where you work four days a week and earn as much as the CEO. You also get full benefits, a gym membership, free lunch, and unlimited time off, no questions asked. Hard-won profits don’t just end up in the CEO’s pocket—they’re distributed equally among all employees. The company even buys you your very own car. It sounds too good to be true, but this is the reality at Tunnel Vision, the clothing company that Madeline Pendleton built from the ground up.

Trixie and Katya dole out savvy and satirical advice for every stage of working life, from choosing a career path to sailing into retirement, in step-by-step guides, quizzes, the world’s most bizarre aptitude test, and more. Searching for the perfect interview outfit? Agonizing over how to get that raise? Suspicious that your colleague doesn’t really hope their email “finds you well”? Trixie and Katya have got you covered. They also share personal stories from their own careers and their philosophies on everything from mastering office lingo to getting fired with dignity.