Consumer Marketing
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Auteur(s): Nick Bilton
- Narrateur(s): Mike Chamberlain
- Durée: 8 h
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Narrateur(s): Mike Chamberlain
- Durée: 8 h
- Date de publication: 2010-09-14
- Langue: Anglais
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Listen to find out more....
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Prix courant: 20,40 $
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Auteur(s): Anna Bernasek, D. T. Mongan
- Narrateur(s): Tavia Gilbert
- Durée: 7 h et 54 min
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrateur(s): Tavia Gilbert
- Durée: 7 h et 54 min
- Date de publication: 2015-05-18
- Langue: Anglais
- In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services....
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Prix courant: 33,39 $
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Auteur(s): Joseph Turow
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
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By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Date de publication: 2017-01-17
- Langue: Anglais
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
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Prix courant: 20,04 $
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Auteur(s): Dr. Lanny Ebenstein
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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A mix of the fascinating and odd topics.
- Écrit par RobKYEG le 2018-12-12
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
- Date de publication: 2012-10-02
- Langue: Anglais
- Milton Friedman is one of the most famous economists in history....
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Prix courant: 17,50 $
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- Auteur(s): Roo Rogers, Rachel Botsman
- Narrateur(s): Kevin Foley
- Durée: 8 h et 12 min
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- Narrateur(s): Kevin Foley
- Durée: 8 h et 12 min
- Date de publication: 2010-09-14
- Langue: Anglais
- The recent changes in our economic landscape have only intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping.....
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Prix courant: 32,41 $
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The Arab World Unbound
- Tapping into the Power of 350 Million Consumers
- Auteur(s): Vijay Mahajan
- Narrateur(s): Brett Barry
- Durée: 10 h et 40 min
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This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.
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The Arab World Unbound
- Tapping into the Power of 350 Million Consumers
- Narrateur(s): Brett Barry
- Durée: 10 h et 40 min
- Date de publication: 2020-07-10
- Langue: Anglais
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An expert's guide to exploring business opportunities in the burgeoning Arab marketplace....
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Prix courant: 27,83 $
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Treasure Hunt
- Inside the Mind of the New Consumer
- Auteur(s): Michael J. Silverstein
- Narrateur(s): John H. Mayer
- Durée: 9 h et 19 min
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Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrateur(s): John H. Mayer
- Durée: 9 h et 19 min
- Date de publication: 2006-05-03
- Langue: Anglais
- What's going on in the mind of the new consumer....
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Prix courant: 18,00 $
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Auteur(s): Mike Smith
- Narrateur(s): Michael Smith
- Durée: 7 h et 1 min
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Narrateur(s): Michael Smith
- Durée: 7 h et 1 min
- Date de publication: 2014-11-19
- Langue: Anglais
- This is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe....
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Prix courant: 26,40 $
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The Renaissance Society
- Auteur(s): Rolf Jensen, Mika Aaltonen
- Narrateur(s): Eli Woods
- Durée: 5 h et 46 min
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According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.
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The Renaissance Society
- Narrateur(s): Eli Woods
- Durée: 5 h et 46 min
- Date de publication: 2021-07-21
- Langue: Anglais
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Jensen and Aaltonen's razor-sharp predictions offer a much-needed heads up - and a major head-start - for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator....
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Prix courant: 21,92 $
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Auteur(s): Shane O'Mara
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Date de publication: 2021-05-04
- Langue: Anglais
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Prix courant: 14,87 $
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Willful
- How We Choose What We Do
- Auteur(s): Richard Robb
- Narrateur(s): Stephen Bowlby
- Durée: 5 h et 41 min
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Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.
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Willful
- How We Choose What We Do
- Narrateur(s): Stephen Bowlby
- Durée: 5 h et 41 min
- Date de publication: 2019-11-12
- Langue: Anglais
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A provocative combination of philosophy and economics that offers a key to many of our quixotic choices, this groundbreaking volume provides a new way to understand everything from investing to how hard we work to how we manage daily interactions....
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Prix courant: 25,00 $
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Auteur(s): Jim Stengel, Tom Post
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
- Date de publication: 2017-09-05
- Langue: Anglais
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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Prix courant: 20,40 $
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Auteur(s): Grant McCracken
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
- Date de publication: 2009-12-16
- Langue: Anglais
- Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business....
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Prix courant: 26,40 $
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Money Anxiety
- Auteur(s): Dan Geller
- Narrateur(s): Robert Austin
- Durée: 4 h et 4 min
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Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.
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Money Anxiety
- Narrateur(s): Robert Austin
- Durée: 4 h et 4 min
- Date de publication: 2016-08-09
- Langue: Anglais
- Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior....
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Prix courant: 19,78 $
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Free Innovation
- Auteur(s): Eric von Hippel
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
- Date de publication: 2016-11-18
- Langue: Anglais
- In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm"....
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Prix courant: 23,51 $
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39 $
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Too Much Information
- Understanding What You Don’t Want to Know
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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William Shatner?
- Écrit par Robert Doyle le 2021-01-14
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
- Date de publication: 2020-11-17
- Langue: Anglais
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The best-selling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it - but sometimes seek it out....
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Prix courant: 17,81 $
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PreachersNSneakers
- Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities
- Auteur(s): Ben Kirby, Joel McHale - foreword
- Narrateur(s): Benjamin Kirby, Judah Smith, Joel McHale
- Durée: 4 h et 27 min
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Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: How much is too much?
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Fantastic from beginning to end.
- Écrit par Tanya Stahl le 2022-02-12
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PreachersNSneakers
- Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities
- Narrateur(s): Benjamin Kirby, Judah Smith, Joel McHale
- Durée: 4 h et 27 min
- Date de publication: 2021-04-27
- Langue: Anglais
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In PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities, Ben Kirby approaches many of the difficult questions plaguing countless Christians’ minds, presenting experiences and input from both sides of difficult questions....
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Prix courant: 22,13 $
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The Content Marketing Equation
- Start or Grow Your Online Business Using the Power of Blogging, Podcasting, and Content Creation
- Auteur(s): Anthony Fasano
- Narrateur(s): Stu Gray
- Durée: 3 h et 4 min
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Are you stuck in a cubicle? Are you tired of punching the clock? Do you wish that you could break free from the shackles of office life and start your own business? You've probably heard online marketing gurus brag about how much money they make from their Internet businesses, but have no idea how to do it yourself. In 2008, Anthony Fasano was just another white collar worker stuck in the rat race, spending more than 50 hours per week in a cubicle. He decided he wanted a new life and learned everything he could about making money online.
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The Content Marketing Equation
- Start or Grow Your Online Business Using the Power of Blogging, Podcasting, and Content Creation
- Narrateur(s): Stu Gray
- Durée: 3 h et 4 min
- Date de publication: 2017-01-13
- Langue: Anglais
- Are you stuck in a cubicle? Are you tired of punching the clock? Do you wish that you could break free from the shackles of office life and start your own business? Find out how....
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Prix courant: 19,78 $
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Winning the Customer
- Turn Consumers into Fans and Get Them to Spend More
- Auteur(s): Lou Imbriano
- Narrateur(s): Charles Bice
- Durée: 8 h et 45 min
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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
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Winning the Customer
- Turn Consumers into Fans and Get Them to Spend More
- Narrateur(s): Charles Bice
- Durée: 8 h et 45 min
- Date de publication: 2021-08-10
- Langue: Anglais
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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results....
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Prix courant: 21,92 $
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