English Research

Daisy Dumont tries so hard to be normal. She doesn't talk about the night her parents were murdered, or the fact that she can't remember it. She certainly doesn't talk about her imaginary friend who disappeared shortly afterward. Then the MRF calls. The research facility finally admits that they took her former friend, and now they want her help to save him.

Writing a memoir is daunting! You're the expert on your life, naturally, but narrating and organizing your own experiences in the best way can feel impossible. Many writers become frustrated in early drafting stages and quit after a couple of brief attempts. Learn from best-selling memoirist Rachael Herron (who teaches this class at Stanford Continuing Studies) how to fast-draft your memoir while keeping its structure compelling. Learn how to frame your life's story and give it a natural arc to keep your reader glued to the page.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

This book shows you step-by-step how you can make it happen. It also shows you the simple steps to make your book a bestseller without spending a dime on ads....

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

You want to write a nonfiction book that matters. Book readers love and rave about a book they underline, dog-ear, and highlight. How do you do that, when you’ve never written a book like that before, when you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by A. J. Harper, ghostwriter and editor for some of the foremost thought leaders of our time.

Blake Snyder, author of Save the Cat! and Save the Cat! Goes to the Movies, has delivered the audiobook countless readers and students have clamored for. Inspired by questions from his workshops, lectures, and emails, Blake listened to you and provides new tips, tactics, and techniques to solve your writing problems and create stories that resonate.

Pax, a cunning street rat without a class, navigates life in a city constantly threatened by monstrous beast waves. He's dedicated to keeping his crew safe and fed, especially after his family vanished without a trace. But when his best friend is captured, Pax risks it all—even his freedom—on the eve of the Awakening.

The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.

After writing three critically acclaimed memoirs and a decade of teaching memoir workshops at every level, Elissa Altman has helped students face the elephant in every writer’s room: how to craft the stories that are most vital to them despite the voices that have told them not to. Permission is a master course, not only on how to craft memoir, but how to begin and keep going when you’ve been told you can’t, and how to how to give yourself permission to transcend the fear that keeps vital stories from being written.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

Unlock the secrets of compelling storytelling with Next Level Plot Structure, a brand-new guide from K.M. Weiland, author of the popular Structuring Your Novel. This comprehensive resource delves deep into the intricacies of plot structure, revealing the rich vein of narrative techniques and philosophical underpinnings that have shaped storytelling throughout history.

Roger Federer could live anywhere in the world, but he always returns to the place he loves most: Switzerland. Dave Seminara is a mad traveler and tennis lifer who has written about Federer for the New York Times and other publications. A pair of autoimmune diseases and a knee surgery kept Dave from playing tennis for years, but as he inched toward recovery, he had a bright idea: why not start his tennis comeback on hallowed ground - courts that his hero Roger Federer graced in Switzerland.