• Good to Great

  • Why Some Companies Make the Leap...And Others Don't
  • Written by: Jim Collins
  • Narrated by: Jim Collins
  • Length: 10 hrs and 1 min
  • Unabridged Audiobook
  • Release date: 2010-07-13
  • Language: English
  • Publisher: HarperAudio
  • 4.5 out of 5 stars (95 ratings)

Price: CDN$ 48.30

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Publisher's Summary

Built to Last, the defining management study of the '90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great?

Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don't. The findings include:

  • Level 5 Leadership: A surprising style, required for greatness
  • The Hedgehog Concept: Finding your three circles, to transcend the curse of competence
  • A Culture of Discipline: The alchemy of great results
  • Technology Accelerators: How good-to-great companies think differently about technology
  • The Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap
©2001 Jim Collins (P)2005 HarperCollins Publishers

What the critics say

"Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come." (Amazon.com review)
"If you believe that a visionary leader with a strong ego is an essential component of sustained business success, then Jim Collins has a few thousand words for you. His carefully researched audiobook explains that the success of companies that outperform the market for 15 years in a row comes from selfless leadership, rigorous focus, and a culture of discipline....[T]here's another reason this book has burst through as a bestseller, which you can feel in Collins's narration: He is honestly excited about his research and unconventional findings. ( AudioFile)

What members say

Average Customer Ratings

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    5 out of 5 stars
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Great Read

interesting information about what really brings companies to the top and makes them shine! #Audible1

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    5 out of 5 stars
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    3 out of 5 stars

#audible1 review

#audible1 this is on of favorite business books and has been recommended to me by many.

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    5 out of 5 stars
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Classic business book

Good to Great is a classic business book providing strong fundamentals towards building a great business. #Audible1

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    5 out of 5 stars
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  • Stu
  • 2018-04-03

So much good info... So little time...

Great book about business! Wish I had read it earlier in my business but it's never too late to apply these principles.

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    5 out of 5 stars
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    4 out of 5 stars

Great book

I loved the book. The only cons is the music between the chapters.
It is also difficult to get a picture in mind of the charts mentioned but it's inherent to the media choice :)
Recommend to everyone, especially managers.

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    4 out of 5 stars
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    4 out of 5 stars

A foundational book ...

I wanted to read this book for many years now, but never got to it. Many of the concepts it discusses are known to me from management training programs I attended. Non the less, it was a great refresher to read them in their original context. First who, then what, level 5 leadership, hedgehogs and the 3 circles. Foundational business concepts every professional needs to understand.

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Amazing Insight!!

This book is one of the best business books out there. I recommend this to anyone trying to take their performance to the next level.

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  • Overall
    3 out of 5 stars
  • Anaxamaxan
  • Eugene, OR, United States
  • 2010-08-31

Good info, over-the-top narration

Yes, the narrator is the author, so maybe that counts for something. But man, he just goes so far over the top over-weighting his words so often, it's pretty comical at times. The sample is a bit misleading, because Collins is just getting warmed up in that. A few more pages in, and He Is Speaking Like A Triumphant Graduate Student Who Has Just...Found...The...PROOF...That...Discipline -- DISCIPLINE! -- is the Key!

Narrative comedy aside, there is a lot of worthwhile information here, though when you boil it down there's a lot of the obvious here. Also in late 2010 the discussion of Circuit City and Fannie Mae as "great companies" is a bit ridiculous; and some of the companies discussed as great have attained their greatness in part by less-than-moral means that have come to light in the years of increasingly ubiquitous internet since the book's publication. Still, Collins' articulation is highly accessible and well-ordered, making "the obvious" easier to digest and retain. 4 stars for content, 2 stars for narration = 3 stars.

60 of 71 people found this review helpful

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  • Bryden
  • Mt nasura, Australia
  • 2015-01-18

Interesting but Requires Revision

if you can get past the list of 'great' company's that haven't done that great. its a worth while read as it is so frequently referenced (often badly) in current literature.

I think the basic message of this book that the right type of simplicity is very hard but very worthwhile is still valid.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • David
  • Camarillo, CA, United States
  • 2010-10-17

How to book for abolishing complacency.

This is simply a must read for any leader who struggles with taking their team to a new level of productivity. The hardest part of going from good to great is when no one else has done what you are trying to do. This book provides some very simple principles giving you a roadmap to help you and your team understand what should be your main focus.

18 of 22 people found this review helpful

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  • Don Uno
  • 2017-10-25

it's a book for higher ups not for employees perse

it's an interesting read and listen for sure however it is a great read for ppl in management. I like a couple concepts in the book but I wouldn't ultimately read or listen to it again

2 of 2 people found this review helpful

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    4 out of 5 stars
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  • Nicholas
  • Bethel Park, PA, United States
  • 2013-10-24

Essential for anyone in business

Would you recommend this audiobook to a friend? If so, why?

Yes. No matter if you are an entrepreneur or an aspiring corporate executive, this book has great ideas that can apply in your business life.

Was there a moment in the book that particularly moved you?

"First who, then what"

Any additional comments?

Must read. Despite its research-based background (which gives it much validity), Jim Collins narrates and brings the book to life, even when describing their research methodology.

2 of 2 people found this review helpful

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    1 out of 5 stars
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  • Sondra
  • 2013-10-09

Out of date and over rated.... you can do better

What would have made Good to Great better?

Less ego

What was most disappointing about Jim Collins’s story?

The companies for the most part failed in time....

How could the performance have been better?

The reading was fine.... I got sucked in for a while

If you could play editor, what scene or scenes would you have cut from Good to Great?

All of the companies that failed in the 15-20 year period

Any additional comments?

no

9 of 12 people found this review helpful

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    1 out of 5 stars
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  • Christopher M. Johnson
  • 2011-10-10

Many points to make - part 1

The author starts off by not grabbing my attention, but by making me sit through a long laundry list of the names of the contributors and other information that is highly personal to him, but especially boring to me at the beginning of an audio book. The author (who's the narrator too) then launches into a diatribe about the toil and effort and labor hours it took for the book followed by a trying-too-hard explanation of their research methodology with cliche' examples of "if you would have invested $1000 dollars in" back in …

I thought this part was over, but even after my coffee and breakfast, the author is still over emphasizing their research methodology and speaking of how they "pounded on tables" and other debate action with each other about the book. I continued to listen anyway, then I found him listing out another dry and boring laundry list of companies. When telling a story, Stephen King Points out: "don't tell us a thing, when you can show us" in his book On Writing. The author is "big" on telling us instead of showing us, effectively robbing the reader/listener of the experience of the discovery that a good and interesting story brings. I want to "discover" profound things as I go along, not names thrown at me all at once. He is still rambling about research methods at the 30 minute mark. "We call ourselves the chimps, in honor of our mascot Curious George" speaking still of how great their efforts were in their producing the book at the 32 minute mark. He speaks to us about the steak when we want to hear about the sizzle, let us taste the steak, not give us a molecular structure breakdown of it. Highly boring, this self-back patting is, I feel. I want to learn the unique information, not how hard they worked with Curious George cliché'(s) and table pounding meetings.

36 of 51 people found this review helpful

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    2 out of 5 stars
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  • V. T.
  • 2015-04-03

Great promise, but turns out to be just noise

What could have made this a 4 or 5-star listening experience for you?

More practical, more substance.

What was most disappointing about Jim Collins’s story?

The books starts off with a great promise. Unlike the usual "7 habits of successful people" and "10 steps to success", the author announced right away that his study was properly conducted, it has a control sample, and that the book will not only talk about commonalities of the "good to great" companies, but will also talk about the NECESSARY and SUFFICIENT characteristics (not just necessary) and that it will discuss what "good to great" companies have that "good" companies don't and vice versa.
The author also promised not to fall into the trap of "if you can't explain it, blame it on leadership".
Well, he did.
The book turned out nothing but hours and hours of repeating the same main idea: it's all about the leadership. If you can't explain it, blame it on leadership. The only difference, the author invented a clever way to mask this obvious shortcoming by talking about "level 5" leadership. What that is is "putting company first", "being modest", "working hard", "making the right decisions", "having the right people" and other very trivial and useless advice. What the "right" people or the "right" decisions are, of course, depends on the specific case, so not much attention is devoted to that part.
The book is written in the language that you would hear from a professional consultant who charges a lot and tells you what everybody already knows, but in a language that makes it sound impressive and evidence based. Still, it all boils down to having the "right" leadership, making the "right" choices, having the "right" people, working "hard" and other common sense.

16 of 23 people found this review helpful

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    5 out of 5 stars
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  • Troy Pachal
  • Calgary, AB
  • 2013-02-28

INSIGHTFUL, POWERFUL FINDINGS

What made the experience of listening to Good to Great the most enjoyable?

Jim Collins really is enjoyable to listen to, the way he reads is the way he intended this book to be read, the passion and enthusiasm he puts forward during the read makes this audio engaging and exciting. I continue to listen to this over and over.

What did you like best about this story?

The fact based findings and how simple it is to see how companies make the leap from Good to Great.

Have you listened to any of Jim Collins’s other performances before? How does this one compare?

This is my first listen but I will be enjoying many more since having picked this up.

Was there a moment in the book that particularly moved you?

The flywheel and the doom loop highlight some particular areas where I can improve as an individual

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
  • samantha
  • United States
  • 2011-05-09

great listen

I had heard this book had great info in it, but dry to read. Listening was a great way to get the info. The author's passion for this topic draws you in, given he reads it, and it engages you in the story. Recommend it!

3 of 4 people found this review helpful

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  • Gautier
  • 2017-02-15

Lecture fidèle et correctement rythmée

Avez-vous d'autres commentaires ?

Décomposé en plusieurs chapitre de 45min, chacun abordant un trait de carractère/ un concept/ une habitude. L'étude touche les companies et CEO et leur rentabilité sur les marchés, cependant un lecteur pourra faire le lien et aquérir des concepts.

Second livre de Jim Collins dans sa sage, (precedent : Build to Last). L'auteur insiste sur le fait que ce livre devrait être lu en premier.

Les passages sont rythmés, ni trop long, ni trop court.

1 of 1 people found this review helpful