Building a successful business is a dream for many, but it can also feel overwhelming and downright scary. How do you know where to start? What foundations need to be in place? And what do you do if you’ve already gotten off on the wrong foot? Leading a business on the path to greatness may seem a daunting task, but having a plan or guide can help any endeavour start off right, or even steer itself back onto the right path. In Good to Great, Jim Collins provides a welcome guide to help ambitious listeners launch a business and achieve financial success.

By using in-depth analysis, case studies, research, and management plans, Collins broke down a number of successful businesses to see what common ground could be found between them. What made these companies great, and what kept them going? By looking at their wins as well as losses, he was able to create a map of the dos and don’ts to both build a strong business from the start, or redirect one that is struggling. By following his advice and guides, listeners can gain industry tips and tricks to help set themselves up for success.

Author and narrator Jim Collins graduated from Stanford University, where he studied math and science as well as business. His scientific background offered him a research-minded mentality when it came to investigating successful businesses. He has written several works, all of which focus on unpacking what makes some business ventures successful and others fail. His years of study and business savvy are captured in Good to Great. Listen, learn, and apply his knowledge to fulfill your own business dreams.