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  • Influence, New and Expanded

  • The Psychology of Persuasion
  • Written by: Robert B. Cialdini
  • Narrated by: Robert B. Cialdini
  • Length: 20 hrs and 43 mins
  • 4.6 out of 5 stars (155 ratings)

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Influence, New and Expanded cover art

Influence, New and Expanded

Written by: Robert B. Cialdini
Narrated by: Robert B. Cialdini
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Publisher's Summary

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. 

Cialdini's Principles of Persuasion: 

  • Reciprocation
  • Commitment and Consistency
  • Social Proof 
  • Liking 
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

©2021 Robert B. Cialdini (P)2021 HarperCollins Publishers

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What listeners say about Influence, New and Expanded

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Needs to be narrated by someone else

I'm sure the content is good. But the author's voice is unbearable, either at full speed, slower speed faster speed it's hard to make progress.

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5 people found this helpful

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    4 out of 5 stars
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In future, hire a professional for narration

Interesting content. Slightly painful narration.
Cialdini should stick to writing the material (which was great) rather than narrating it himself.

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4 people found this helpful

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    4 out of 5 stars
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Good info good narration

Please keep narrating your own work. I personally prefer it as it always comes across with more substance and in this case it is still narrated well otherwise.

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3 people found this helpful

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    5 out of 5 stars
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brilliant

Brilliant. Excellent narration by author.

everytime I listen I learn more! highly reccomended for police and other first responders

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2 people found this helpful

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    5 out of 5 stars
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Tea with a professor you love

Relaxed style, well researched and very interesting. Thank you Robert for this delightful listen.

i feel like we sat down over tea and discussed behavioral psychology and your journey with it.

There is an abundance of wisdom for anyone in life or business to influence ethically.

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2 people found this helpful

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A very eye opening book

I loved it, the real world examples were fantastic. If you're in sales this has to benefit you, if you're not in sales it shows you all the tricks that are being used on you.

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1 person found this helpful

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    1 out of 5 stars
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awful book the work of troubled mind

the same stuff other psychology books tell with a layer of atheism, nihilism, debunked science.

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  • Overall
    2 out of 5 stars
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    3 out of 5 stars

very poor audio recording

simply not as good as other books. this guy has maybe a handful of persuasion methods when other books out there dive into many. I don't know why the author would narrate this book at his age, and it's very disappointing that the publisher would use such horrible audio recording equipment. my guess is the microphone was bad. do not buy. don't even buy the original book. move on.

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    5 out of 5 stars
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A Unique book.

Really found this to be an interesting sociological read. It’s an examination of how social engineering plays out in the modern world, behind the scenes. The author breaks down how we use, filter and acknowledge life through the eye of influence everyday.

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    5 out of 5 stars
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Incredibly well done

What a comprehensive review of influence skills that you can start using right away.

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