Influence, New and Expanded
The Psychology of Persuasion
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Narrateur(s):
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Robert B. Cialdini
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Auteur(s):
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Robert B. Cialdini
À propos de cet audio
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Supplemental enhancement PDF accompanies the audiobook.
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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informative, but difficult to listen to. Too much
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Good info good narration
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i feel like we sat down over tea and discussed behavioral psychology and your journey with it.
There is an abundance of wisdom for anyone in life or business to influence ethically.
Tea with a professor you love
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A very eye opening book
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Cialdini should stick to writing the material (which was great) rather than narrating it himself.
In future, hire a professional for narration
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everytime I listen I learn more! highly reccomended for police and other first responders
brilliant
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Ever dream of opening up your own used car lot?
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Fantastic update
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Approach this book psychologically not literal for better understanding.
Thank you Sir.
Very well presented book
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Incredibly well done
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A must read if you are a breathing homo sapien
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