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Influence, New and Expanded
- The Psychology of Persuasion
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
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Publisher's Summary
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.
You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini's Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
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What listeners say about Influence, New and Expanded
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Jason
- 2022-09-19
Good info good narration
Please keep narrating your own work. I personally prefer it as it always comes across with more substance and in this case it is still narrated well otherwise.
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3 people found this helpful
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- Dana Pharant
- 2021-08-13
Tea with a professor you love
Relaxed style, well researched and very interesting. Thank you Robert for this delightful listen.
i feel like we sat down over tea and discussed behavioral psychology and your journey with it.
There is an abundance of wisdom for anyone in life or business to influence ethically.
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2 people found this helpful
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- Charly
- 2022-12-15
A very eye opening book
I loved it, the real world examples were fantastic. If you're in sales this has to benefit you, if you're not in sales it shows you all the tricks that are being used on you.
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1 person found this helpful
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- Sumit Madan
- 2021-08-01
A must read if you are a breathing homo sapien
I read this book once every ten years and it may be one of the foremost reasons I can still afford to provide for those I care about while finding pleasurable activities to indulge in. a must read for anyone in any line if you ever deal with primates.
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1 person found this helpful
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- Rick Bartel
- 2022-06-27
Psychology of Influence
Great information on the psychology of influence and choice. Insights on how to watch out for the tricks our psychology plays on us.
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- Daniel Mac
- 2023-01-09
Excellent book for anyone, everywhere
This has helped me recognize where I have been a victim of these techniques and where I can utilize them myself in life and at work.
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- Anonymous User
- 2022-09-01
Mother Theresa “Serbian” !!! Plzzzzz…..
I was shocked when I heard that …
Our Saint Mother Theresa ,is or had been, Born,in Skupi (Shkupi) ,which is Skopje now, from Albanian parents means Albanian blood not Serbian family and at that time Yugoslavia existed not Serbia…
Mother Therese is the mother of everyone ,but the fact is she were Albanian blood, like it or not..! Plz correct.
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- Matthew D Pirie
- 2021-10-26
In future, hire a professional for narration
Interesting content. Slightly painful narration.
Cialdini should stick to writing the material (which was great) rather than narrating it himself.
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4 people found this helpful
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- Darren Fisher
- 2022-09-14
brilliant
Brilliant. Excellent narration by author.
everytime I listen I learn more! highly reccomended for police and other first responders
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2 people found this helpful
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Overall
- Kindle Customer
- 2021-05-29
Ever dream of opening up your own used car lot?
Excellent book, it taught me everything I need to know in order to open up a used car lot! Thanks Robert Cialdini! I'm kidding of course, it was a very insightful book.
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