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Publisher's Summary

The foundational and wildly popular go-to resource for influence and persuasion - a renowned international best seller, with over five million copies sold - now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed best seller, Robert Cialdini - New York Times best-selling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader - and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof 
  • Liking 
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research - including a three-year field study on what leads people to change - Influence is a comprehensive guide to using these principles to move others in your direction.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2021 Robert B. Cialdini (P)2021 HarperCollins Publishers

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  • Joseph
  • 2021-05-04

Profoundly impactful

I generally only recommend this book to business professionals but the truth this book can helpful to everyone. This new edition has me hooked all over again.

1 person found this helpful

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    4 out of 5 stars
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  • Truth Seeker
  • 2021-05-04

The worst narration I’ve ever experienced!

This work is a classic now expanded and updated to fit in today’s current times. The book itself is worthy of five stars but the narration is perhaps the worst I’ve ever experienced in my life. Extremely boring, slow, and monotonous. You will have to listen at least at least 1.3x