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Influence, New and Expanded

The Psychology of Persuasion

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Influence, New and Expanded

Written by: Robert B. Cialdini
Narrated by: Robert B. Cialdini
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About this listen

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof
  • Liking
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Supplemental enhancement PDF accompanies the audiobook.

Consumer Behaviour & Market Research Marketing & Sales Personal Development Personal Success Business Marketing Career Thought-Provoking Management Leadership Management Psychology
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Most Relevant
I read this book once every ten years and it may be one of the foremost reasons I can still afford to provide for those I care about while finding pleasurable activities to indulge in. a must read for anyone in any line if you ever deal with primates.

A must read if you are a breathing homo sapien

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This has helped me recognize where I have been a victim of these techniques and where I can utilize them myself in life and at work.

Excellent book for anyone, everywhere

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Great information on the psychology of influence and choice. Insights on how to watch out for the tricks our psychology plays on us.

Psychology of Influence

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Interesting content. Slightly painful narration.
Cialdini should stick to writing the material (which was great) rather than narrating it himself.

In future, hire a professional for narration

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Brilliant. Excellent narration by author.

everytime I listen I learn more! highly reccomended for police and other first responders

brilliant

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