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Invisible Competition
- Hidden Forces That Steal Sales from Small Businesses, Solopreneurs and Self-Employed Consultants
- Narrated by: Heidi Thorne
- Length: 44 mins
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Invisible Competition
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Publisher's Summary
Do you really know who or what your competition is? In this audiobook, Dr. Heidi Thorne, MBA/DBA, discusses competitive forces that prevent small businesses, solopreneurs, and self-employed consultants from making sales. What’s even more troubling is that these forces are largely invisible, meaning that they may be attitudes and situations, and not similar suppliers. This can make them very difficult to identify and overcome.
Drawing on her decades of experience in selling, advertising, and publishing, Heidi explains several critical invisible competition forces, along with ways to combat them in the marketplace.
Heidi is the author of more than 20 books and eBooks on self publishing and marketing topics. She has more than 25 years of experience in sales, advertising, and publishing, including more than 15 years as editor and regional advertising director for a trade newspaper. In addition to her own publishing pursuits, she helps nonfiction authors avoid embarrassing and expensive self publishing mistakes with her editing services. Learn more about Heidi Thorne on her Amazon author page or her website.