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Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business
Length: 4 hrs and 19 mins
4.5 out of 5 stars (12 ratings)

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Publisher's Summary

Includes an audiobook-exclusive conversation between Don Miller and his coauthor, Dr. J.J. Peterson!

Based on Building a StoryBrand by New York Times best-selling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

Exercises and charts are available in the audiobook companion PDF download.

Praise for Marketing Made Simple

"I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." (Amy Burgess, marketing consultant)

"My last email campaign I delivered raised $20K. Thank you Donald Miller for giving me a system that I know works." (Ian Stewart, owner/creative director of Root Source Digital)

"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns." (Wes Gay, CEO Wayfinder)

"Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." (Amy Schutte, owner of Hudson and Co LLC)

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Donald Miller (P)2020 HarperCollins Leadership

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    5 out of 5 stars

Nailed it again Miller!

This book was awesome! The easy to follow roadmap made everything easy to apply and implement.

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  • Official Maleeka
  • 2020-04-14

Excited to Implement

It’s rare that I get a book and I get excited at possibilities. I listened to this book during my daily walks and I must say, the content is solid. I look forward to trying out the process!

1 person found this helpful

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  • Kishore Mirpuri
  • 2020-04-01

Don didn't disappoint!

Have been a fan of Don Miller for some time now through his podcasts, then the book Story Brand and his daily Business made simple videos. There wasn't a lot I could learn then what I had already through the above mentioned sources. However this was a good source on audio to get polished and reminded on his fundamentals. Follow Don Miller if you are running a business, small or a big one. Best Source to be always educated

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  • N-Wright
  • 2020-03-29

All Solid Content! No filler. Loved it!

I really enjoyed Building a StoryBrand, and I enjoyed this book just as much. This book gives the foundations of what all your businesses marketing should be aimed at, what language you should use and how to frame it. It doesn’t give advanced copywriting techniques nor does it tell you exactly what to say but it DOES put you on the exact path you should be on. They follow their own advice and give you simple concise instructions to follow with clear language. I love these authors, their podcast, and I even bought their Business Made Simple University which goes into even more detail.

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  • Kindle Customer
  • 2020-05-26

I can't wait to implement this stuff!

My brain is about to explode from all the fabulous ideas I got for my website that I'm excited to implement.

Normally I dread working on changes to my site, but these are so easy and I can already tell will be worth the effort.

I'm so grateful for this streamlined info so I don't have to worry about what to do next or second-guess if I'm making the right changes.

I loved Storybrand and got my first photography client from doing what it said (and many more since then) because I used to make it too complicated for my clients.

Now I'm taking what I learned from this book and applying it to my blog and courses (separate from my photography business). Knowing the value I have to offer people makes me much more excited to send them to my website!

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  • Tony Fed
  • 2020-05-26

Delivers the goods

You want to simplify your marketing and increase sales? Just read this book and do what Don and JJ day to do. It just works!

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  • Abby Smith
  • 2020-05-20

Practical and Actionable

The journey this books take you on is actionable and precise, and if you’ve struggled to gain traction in your marketing campaigns, this is a must read. You won’t find theory. For anyone who is serious about building your business and increasing your revenue, this book contains actionable steps. It is a roadmap to success. Thank you Donald Miller and Dr. J.J. Peterson for writing it!

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  • Scott K Goss
  • 2020-05-16

Great listen and enjoyed it tremendously!

If you're a business owner who struggles with marketing, this is a step by step guide that can help you.

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  • Shareef Mahdavi
  • 2020-05-14

Powerful

Confusion in our messaging is common . This book and the exercises go a long way towards creating simplicity, which the key to successful communication.

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  • Carlos Orjuela
  • 2020-05-09

Amazing tips great conversation magnificent

Amazing guide. You will get step by step by step. Great job Don! I love it!

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  • Ana Palacios
  • 2020-04-29

Simpler imposible

I love it!!

This is a step by step guide to create sales systems that convert prospects to clients.