We all have “soundtracks” — those repetitive thoughts that quietly shape how we act in business.

Some are harmless, but others drag us down, create guilt, and keep us stuck.

In this episode, we unpack some of the most dangerous soundtracks we hear from clinicians and business owners — and how to rewrite them.

We cover:
🧠 The hidden money soundtracks (like “I’m so expensive” or “They’ll think I’m greedy”)
💬 The confidence soundtracks (“I’m not good at business” or “I just want to treat patients”)
💸 The sales soundtracks (“Sales is sleazy” or “I don’t want to bother people”)
🕒 The time soundtracks (“I don’t have time” and “It’s easier if I do it myself”)
⚡ And the challenge soundtracks (“There must be an easier way” or “This is just how it is”)

🎯 Ready to replace the thoughts that hold you back with ones that help you rise?
Join the Business Accelerator → www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

When we’re hiring at PelvicSanity (and we are right now 👀), we always get asked what we’re looking for — and honestly, it’s not what most people expect.

Experience is great…but it’s not everything. In pelvic rehab, years on a résumé don’t necessarily translate to better outcomes, better patient care, or better fit.

In this episode, we’re diving into:

• Why “experience” in other specialties doesn’t mean much in pelvic health
• How quantity (number of patients treated) and quality (mentorship, environment) matter more than years
• Why certifications don’t guarantee great treatment
• The kinds of backgrounds that actually help you in pelvic rehab (hint: think Pilates, yoga, massage, or personal training)
• Why your first 5 years in the field set your long-term trajectory

We’ll also talk about how the insurance model has devalued experience — paying the same for a 30-year veteran as for a new grad — and why that mindset can hold us all back.

Whether you’re a new grad wondering if you’re ready for pelvic health, or a seasoned clinician questioning your next step, this episode will give you a new perspective on what really matters.

🎧 Listen here: www.pelvicptrising.com/podcast

👉 And don’t forget — the PelviCon 2025 Waitlist is now open! Grab your spot at www.pelvicon.com
to be first in line when registration goes live.

📈 If you’re a pelvic rehab business owner, our Accelerator Program helps you build a thriving, sustainable, and profitable practice — without burning out. Learn more at www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Trying to be everything to everyone is one of the fastest ways to burn out as a business owner.

In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit.

We cover:

• Why saying no is one of the healthiest business decisions you can make
• How to stop feeling guilty about your rates or not taking insurance
• Why having a waitlist isn’t a bad thing — it’s a sign your business is working
• How to decide what (and who) you don’t want to serve
• Why “niching down” actually expands your impact

🎯 Ready to build a business that truly works for you?
Apply for the Business Accelerator Program — our 6-month coaching program that’s helped more than 800 pelvic PT and OT practices create thriving, sustainable businesses.
👉 www.pelvicptrising.com/accelerator

Want free tools to help you get started?
Check out www.pelvicptrising.com/free-business-resources

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

This week’s Nicole’s Nudge is all about appreciation. It’s easy to think positive thoughts about our colleagues, mentors, or peers in the pelvic health field—but how often do we actually tell them?

Expressing gratitude not only lifts them up, but it activates the gratitude centers in our own brains as well.

Nicole’s Nudges are quick, actionable challenges designed to strengthen both your clinical practice and your connection to the pelvic health community.

Your challenge: Pick a pelvic PT or OT—someone you work with, someone online, a mentor, or even someone who answered your questions—and tell them how they’ve impacted you. Whether it’s in person, by DM, or in an email, these small acts of appreciation ripple through our profession.

➡️ Explore more clinical resources to support your growth at www.pelvicptrising.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

It’s spooky season — and there’s nothing scarier than running a business sometimes.

In this Halloween-themed episode, we break down what should actually scare you in business (and what’s just a fake jump scare).

We cover:
👻 The “fake” fears — bad reviews, competition, scary letters, and other harmless haunts
🩸 The real monsters — bad onboarding, toxic employees, moving goalposts, and losing alignment
🎃 How to face your business fears with clarity and confidence

🎯 Ready to stop fighting imaginary monsters and tackle what really matters?

Join the Business Accelerator — our 6-month program helping pelvic PT and OT owners create systems, structure, and sanity.
👉 www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

In this Nicole’s Nudge, we’re focusing on the nervous system—and why it should be part of every evaluation and treatment plan.

There isn't a single pelvic health condition the nervous system doesn’t influence.

We’ll discuss different ways to introduce nervous system concepts depending on your patient’s personality type, how to make this clinically relevant, and why consistency is key.

Nicole’s Nudges are short, practical episodes designed to help you refine your skills and return to the core principles of pelvic health care.

Your Challenge: Start each session with every patient - yes, every patient - with a nervous system intervention. See how it changes your session!

Vagus Nerve Masterclass

If you'd like more resources for nervous system treatments for your patients, make sure to check out the Vagus Nerve Masterclass. Bite-size, with recorded techniques and only $47 for lifetime access!

www.pelvicptrising.com/vagus

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

The 3 Types of Failing Businesses (And Which One You Might Be In)

When we think about business failure, most of us imagine closing the doors for good. But in reality, there are three different types of failure we see in pelvic health businesses — and two of them are much more common, but rarely talked about.

In this episode, we cover:

• Why some practices close completely (and how often it happens nationally)
• The “Business Purgatory" owners that limp along but never grow or provide freedom
• The "Gilded Cage" and most tragic failure: financial success but personal misery for the owner
• Why national stats show many small businesses either fail outright or never become profitable
• How to honestly assess where you are — and how to avoid these pitfalls

If you’ve ever wondered if your practice is truly “successful,” this episode is for you.

🎧 Listen here: www.pelvicptrising.com/podcast

Business Accelerator Program

📢 If you’re ready to avoid these pitfalls and build a business that’s profitable and sustainable, check out our Accelerator Program. It’s designed to give you the exact tools and guidance to grow with confidence. Learn more at www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

This week’s Nudge challenges you to choose one foundational aspect of pelvic health—sleep, movement, nutrition, or stress management—and ask every single one of your patients about it.

These lifestyle factors are often overlooked but play a huge role in long-term outcomes.

We discuss how to weave these questions into your sessions, what to look for in patient responses, and how to make foundations an integral part of your care plan.

Nicole’s Nudges are short, bite-sized challenges that help you focus on the basics that matter most in patient care. Simple to implement, but often transformative.

➡️ Explore more clinical resources to support your growth at www.pelvicptrising.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!