Épisodes

  • Why 90% of Business Owners Don't Reach Their Financial Goals
    Dec 4 2025

    🎙️ Why 90% of Pelvic Health Business Owners Aren’t Hitting Their Financial Goals

    We break down exactly why so many pelvic health business owners struggle financially — and what to do about it.

    This episode is based on data from our community and our experience working with more than 800+ pelvic rehab business owners.
    And the truth?
    Most owners aren’t missing their financial goals because 'people are afraid of spending money' or 'it just isn't working in my town or they’re “bad at business.”

    They’re missing them because the system they’re operating in makes financial success nearly impossible without addressing 5 key issues:

    1️⃣ Time — The #1 Business Killer

    Whether you’re a solopreneur drowning in admin or a multi-clinician owner still seeing too many patients, time constraints choke your revenue more than anything else.

    2️⃣ Pricing — Starting Too Low and Staying Too Low

    Most owners undercharge for years… sometimes forever.
    Your pricing has to support your life — not just cover rent.

    3️⃣ Marketing — “People Find Me on Google” Is Not a Plan

    If you can’t tell us exactly where you’d go to find five new leads this week, you don’t have a marketing system.
    And without one? You can't control the growth of your business.

    4️⃣ Conversions — You Don’t Need More Leads. You Need to Convert the Ones You Have.

    If you’re not converting at least 70% of inquiries, you’re leaking money.
    This is one of the highest ROI skills you can fix.

    5️⃣ Consistency — The Most Underestimated Skill in Business

    Life will happen. Burnout will happen.
    Systems are what allow your business to survive when you can’t run at 100%.

    The Big Picture:

    A pelvic health business is a get-rich-slow scheme.
    It works — but only if you fix the system and run it consistently over time.

    🚀 Ready to Stop Guessing and Start Growing?

    The Business Accelerator opens soon!
    Six months.
    Weekly coaching.
    The systems you’ve been missing.
    A community that actually gets it.

    👉 Apply now at www.pelvicptrising.com/accelerator

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    Voir plus Voir moins
    25 min
  • Money, Mentorship, Flexibility? What to Prioritize in Your Next Pelvic Health Job
    Dec 1 2025

    🎙️ How to Choose the Right Pelvic Health Job + PelviCon Sold Out in 4 Minutes

    PelviCon 2026 sold out (again!) in just 4 minutes — which is both incredible and challenging. We wish everyone who showed up at 9:00am could have gotten an in-person spot.

    And TODAY is the last day to get the lowest possible price on the PelviCon Live Virtual + Recording pass!

    💼 Now… let’s talk about HIRING.

    Whether you’re job-hunting now or planning ahead, this episode walks you through the four things you should be optimizing for based on the season of life you’re in.

    1️⃣ Optimizing for Pay

    Totally valid — but make sure you’re comparing apples to apples.
    Pay-per-patient vs. guaranteed hours can mean a 2–3x difference in annual income.

    2️⃣ Optimizing for Flexibility

    Can you adjust your start and end time? Number of days? Being off for school pickups? These are HUGE quality-of-life factors and often matter far more than an extra dollar per hour.

    3️⃣ Optimizing for Mentorship + Career Growth

    The reason many residencies pay peanuts is because mentorship is invaluable.
    Look for structured mentorship and a program that serves you.

    You’re not just taking a job — you’re building a career.

    4️⃣ Optimizing for Ethos + Patient Care Model

    Ask yourself:

    • Will I see multiple patients per hour or one-on-one?
    • Does this match the clinician I want to be?

    Your fulfillment comes from doing work you believe in.

    🔍 Looking for great pelvic health positions?

    Use our free Hiring Map: www.pelvicptrising.com/map

    It’s full of vetted pelvic health practices actively hiring PTs and OTs.

    🔥 PelviCon Live Virtual + Recording

    Today is the final day to get PelviCon 2026 Live Virtual + Recording for the lowest price!
    👉 www.pelvicon.com

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    Voir plus Voir moins
    40 min
  • The Ultimate PelviCon 2026 FAQ Episode
    Nov 26 2025

    Got questions about PelviCon 2026? We’ve got answers! 🙌

    In this episode, we run through the most common questions we’ve been getting about the 2026 event — from logistics and travel tips to how Live Virtual works and what to expect at the conference itself.

    We’ll cover:

    • What’s included with your in-person or Live Virtual ticket
    • Travel dates and hotel info
    • The difference between the In-Person and Live Virtual + Recording experience
    • How to make the most of your PelviCon weekend experience

    🎟️ Whether you’re attending in person or virtually, this episode will make sure you’re fully prepped for the biggest weekend in pelvic rehab!

    Black Friday Sale

    🎟️ Tickets go on sale on Black Friday - make sure you're on the wait list at www.pelvicon.com. Whether you're planning to attend in-person or with our Live Virtual option, Black Friday is the day!

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    Voir plus Voir moins
    15 min
  • The 2026 PelviCon Lineup Is Here — And It’s Epic!
    Nov 24 2025

    We’re giving you the inside scoop on the PelviCon 2026 speaker lineup! 🎤

    In this episode, we share how this year’s roster of world-class pelvic health experts came together — and what makes the 2026 event the most diverse, practical, and forward-thinking lineup yet.

    You’ll hear about:

    • How the speaker selection process works behind the scenes
    • The new voices and international experts joining PelviCon 2026
    • Returning favorites and what new topics they’ll be tackling
    • The overall theme for 2026 and how it will push our field forward

    Get ready to be inspired and start planning your 2026 weekend — this is a conference you won’t want to miss!

    Black Friday Sale

    🎟️ Tickets go on sale on Black Friday - make sure you're on the wait list at www.pelvicon.com

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    Voir plus Voir moins
    44 min
  • Work-Life Balance: What Are You Optimizing For?
    Nov 20 2025

    “Work-life balance” gets thrown around a lot — but most conversations just blame work.

    In this episode, we talk about what real balance actually looks like — and how to create it in a way that matches your values, your season of life, and what you’re optimizing for right now.

    We cover:
    🌿 The real question — what are you optimizing for? Profit, time, impact, energy?
    🌀 The seasons of business and life (maternity leaves, caregiving, growth spurts)
    🎯 Why business goals shouldn’t exist in isolation from personal ones
    🧩 Practical tips to schedule, delegate, and truly disconnect from work
    💬 How to redefine “balance” so it supports your life instead of drains it

    🎯 Ready to build a business that truly supports your life — not the other way around?
    Join the Business Accelerator for the systems, clarity, and structure you need.
    👉 www.pelvicptrising.com/accelerator

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    Voir plus Voir moins
    27 min
  • The Soundtracks Dragging Your Business Down
    Nov 13 2025

    We all have “soundtracks” — those repetitive thoughts that quietly shape how we act in business.

    Some are harmless, but others drag us down, create guilt, and keep us stuck.

    In this episode, we unpack some of the most dangerous soundtracks we hear from clinicians and business owners — and how to rewrite them.

    We cover:
    🧠 The hidden money soundtracks (like “I’m so expensive” or “They’ll think I’m greedy”)
    💬 The confidence soundtracks (“I’m not good at business” or “I just want to treat patients”)
    💸 The sales soundtracks (“Sales is sleazy” or “I don’t want to bother people”)
    🕒 The time soundtracks (“I don’t have time” and “It’s easier if I do it myself”)
    ⚡ And the challenge soundtracks (“There must be an easier way” or “This is just how it is”)

    🎯 Ready to replace the thoughts that hold you back with ones that help you rise?
    Join the Business Accelerator → www.pelvicptrising.com/accelerator

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    Voir plus Voir moins
    24 min
  • Why Experience Isn't Everything in Pelvic Rehab
    Nov 10 2025

    When we’re hiring at PelvicSanity (and we are right now 👀), we always get asked what we’re looking for — and honestly, it’s not what most people expect.

    Experience is great…but it’s not everything. In pelvic rehab, years on a résumé don’t necessarily translate to better outcomes, better patient care, or better fit.

    In this episode, we’re diving into:

    • Why “experience” in other specialties doesn’t mean much in pelvic health
    • How quantity (number of patients treated) and quality (mentorship, environment) matter more than years
    • Why certifications don’t guarantee great treatment
    • The kinds of backgrounds that actually help you in pelvic rehab (hint: think Pilates, yoga, massage, or personal training)
    • Why your first 5 years in the field set your long-term trajectory

    We’ll also talk about how the insurance model has devalued experience — paying the same for a 30-year veteran as for a new grad — and why that mindset can hold us all back.

    Whether you’re a new grad wondering if you’re ready for pelvic health, or a seasoned clinician questioning your next step, this episode will give you a new perspective on what really matters.

    🎧 Listen here: www.pelvicptrising.com/podcast

    👉 And don’t forget — the PelviCon 2026 Waitlist is now open! Grab your spot at www.pelvicon.com
    to be first in line when registration goes live.

    📈 If you’re a pelvic rehab business owner, our Accelerator Program helps you build a thriving, sustainable, and profitable practice — without burning out. Learn more at www.pelvicptrising.com/accelerator

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    Voir plus Voir moins
    34 min
  • You Can't Be All Things to All People
    Nov 6 2025

    Trying to be everything to everyone is one of the fastest ways to burn out as a business owner.

    In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit.

    We cover:

    • Why saying no is one of the healthiest business decisions you can make
    • How to stop feeling guilty about your rates or not taking insurance
    • Why having a waitlist isn’t a bad thing — it’s a sign your business is working
    • How to decide what (and who) you don’t want to serve
    • Why “niching down” actually expands your impact

    🎯 Ready to build a business that truly works for you?
    Apply for the Business Accelerator Program — our 6-month coaching program that’s helped more than 800 pelvic PT and OT practices create thriving, sustainable businesses.
    👉 www.pelvicptrising.com/accelerator

    Want free tools to help you get started?
    Check out www.pelvicptrising.com/free-business-resources

    About Us

    Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

    Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

    Get in Touch!

    Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

    Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

    Voir plus Voir moins
    27 min