Marketing is the engine that drives the business. A steady flow of leads is critical (and can often cover a multitude of sins within the business). For a cash-based practice, marketing is often the limiting factor.

So why do we consistently see people getting marketing so wrong?

It's not your fault - there are so many misconceptions out there. Or things that work in other specialties or industries, but not in pelvic health.

It's why we've created the Business Accelerator Program, and why Marketing & Sales is one of the 3 Pillars we cover extensively - getting more leads can change your business. Here's five mistakes we often see!

1. Not being clear on what makes you unique
2. Using paid ads (especially if you have less than 3 clinicians)
3. Posting on social media
4. Not persisting with marketing that will work
5. Failing to recognize when you don't really even have a marketing problem

Check these out, and don't fall into the trap of getting these wrong.

Business Accelerator Program

If you want a steady flow of ideal patients into the clinic, make sure to join us for Cohort #3 of the Business Accelerator Program! We'll show you exactly what to do on the marketing front to get the phone ringing (and then a great script to convert when people do call).

Get on the wait list now - it takes less than 3 minutes, we'll get you all the info you need and registration opens on June 20th! You won't want to miss out on this cohort - it's a gamechanger!

Get on the wait list here: www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Often there's a rosy picture painted of business ownership, but the hidden reality is entrepreneurship is hard, anxiety-producing, and definitely not for everyone.

We firmly believe anyone listening to this podcast CAN start their own business, but just because you can doesn't mean you should.

There's a myth that business owners have unlimited time flexibility, financial freedom and wealth, and are sipping pina coladas on a beach on Wednesday mornings most weeks.

In fact, you'll confront all of your personal demons, deal with risk on a daily basis and sacrifice time with family, self-care, and a steady paycheck.

In this podcast we talk about doing an honest self-assessment. How are you with risk? What's your work ethic like? Do you have anxiety around finances? All of these will impact how you thrive as a business owner.

Are you ready to sacrifice from other areas (your health, time with family, relationships, fun, vacations) in order to build your practice?

Often there's a misconception - "I'll just see all the same people I was at my old job, but keep all the money for myself!" In fact, over a 3-year timespan you'll probably make LESS running a business (even if it's successful), and you're giving up on financial stability.

Starting a business is a big decision. It's not for everyone. It's not the 'next step' at some point in your career. And it's not just because you couldn't find a job you loved.

If you don't ever want to run your own business, we hope this podcast is validating!

And if you're considering it, make sure you've done some true self-reflection.

Downtraining & Vagus Nerve Masterclass

For those interested in learning more about working with the nervous system, check out the Downtraining and Vagus Nerve Treatment Masterclasses! With Downtraining, we take a broad look at the three different types of downtraining to use with your patients. In the Vagus Nerve masterclass (www.pelvicptrising.com/vagus), we take a deep dive into specific vagus nerve techniques you can use with all your patients.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

We've been promising it for a while now, but here are 10 huge mistakes we've made as PelvicSanity business owners.

As painful as many of these are to relive, we hope you learn from them.

The reason we do business coaching is to create the resources and help we wish had been available for ourselves! There are always going to be mistakes in business and things you would do differently in hindsight, but we'd love for you to learn from our mistakes instead of making them all yourselves!

Now that we've seen 500+ pelvic health businesses, we know where the pitfalls are.

We've divided these into two groups - mistakes made as a solopreneur and those involving employees.

By the way, hiring, onboarding, training and leading a team is a completely different skill set - as we always say, what got you here won't get you there!

Accelerator Program

If you're looking to take your business to the next level by the end of 2024, make sure you're on the Wait List for the Business Accelerator Program!

We've already taken 200+ businesses through this six-month coaching intensive, with another 100 already on the wait list for this cohort. Learn how to fill your schedule, streamline your systems and achieve Clinical Excellence for your patients! Details and wait list open at www.pelvicptrising.com/accelerator.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Is where you work working for you? If it is, we need to celebrate it. If not, it might be time to look for another position.

Let's start with this - no position is perfect. The best setting, time with patients, flexibility scheduling, reduced documentation, stress, quality of management, job responsibilities, fun coworkers, nice treatment rooms, great patient population....the list of things goes on and on.

So what's most important to you? Our advice is to make a list of your top-3 attributes.

In our annual 'State of Pelvic Health' survey, we asked this question - on average, here were the results:

• Treatment time with patients - 80%
• Flexible hours or working less than 40 hours per week - 73%
• Relationship with your manager and coworkers - 58%
• Clinical mentorship + growth - 41%
• Maximum pay - 33%

But these are averages, your top-3 will be different. And these can change depending on your time in life!

We certainly know our priorities shifted with Clay!

This is where self-awareness is so important. Find a position that offers the things that are most important to you. If your current position is doing that, then celebrate it and let the little irritations go (no job is perfect). If it's not - and they can't change - it might be time to look for something else!

Downtraining & Vagus Nerve Masterclass

For those interested in learning more about working with the nervous system, check out the Downtraining and Vagus Nerve Treatment Masterclasses! With Downtraining, we take a broad look at the three different types of downtraining to use with your patients. In the Vagus Nerve masterclass (www.pelvicptrising.com/vagus), we take a deep dive into specific vagus nerve techniques you can use with all your patients.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

We hear it from PT schools, insurance-based practices and even worry about this as cash-based business owners - are we 'decreasing access to care' by not contracting with insurance companies?

The rise of cash practices has dramatically INCREASED access to care over the last 5-10 years. It's driven the rapid growth of our specialty and field.

It's not to say we don't need insurance-based practices. We absolutely do. Increased choice is important to provide the best care to patients.

But we also need cash-based services if we want to increase access to care. We're no longer apologizing for charging for our services!

1. Reducing long wait times - If you have to wait 3 months to get into a pelvic therapy appointment, many people won't go
2. Distance - Opening new practices reduces the distance some people have to drive to get help
3. Longer appointments - For those who have to travel, being able to offer 2-hour (or longer) appointments maximizes the benefit of their trip
4. Calm, peaceful setting - Cash practices generally are set up for pelvic therapy and can be quieter, calmer places for healing
5. Transparent, fair pricing - Most people now have high deductibles, and until those deductibles are met are often surprised by (artificially) high bills
6. Full plans of care - At cash practices no one is discharged early because they have run out of insurance benefits
7. Home visits & telehealth - Cash practices can be more nimble and offer different types of appointments to increase access to care
8. Community education & social media - The single biggest growth in our field has been cash-based practices educating the public
9. Provider education - Changing minds with meetings and training
10. Reducing burnout - By providing great places to work, we reduce burnout and keep talent therapists in the field longer, helping more people

Accelerator Program

If you're a business owner looking to take things to the next level, get on the wait list for the Accelerator Program (www.pelvicptrising.com/accelerator). Doors open in June, so don't miss out!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Continuing our series on 'Happier at Work', we have 3 easy tips to improve your work experience.

If we decide work can be a source of fulfillment, growth and purpose then it's incumbent on us to do the little things to make it as good as possible!

Here are three suggestions from this 'sode to get your mind working...

1. Take the initiative and plan something. You have a big impact on the culture of your workplace. Get your coworkers together for a Happy Hour. Recently at PelvicSanity one of our team got the staff to go out to an improv show. Remember people's birthdays and do a little something for them. We tell our team at PelvicSanity we want you to contribute to a culture you want to work in!
2. Get outside for a walk. Make sure you're seeing some (hopefully) sun each day. This can be solo or as a group. Decide whether you want to listen to a podcast or just enjoy the quiet. But this can be a great lunch reset!
3. Spruce up your workspace. We love seeing our team take the initiative to make their workspace their own. Obviously within reason and keeping the aesthetics of the practice, but find a way to bring some happiness into your space. We have team members with their wedding picture, a rock collection from their travels, a little table lamp they love - find something to make your place just a little more homey!

We hope you're enjoying this series on Happier at Work. We all spend a lot of time at the office. Let's make it great!

Downtraining & Vagus Nerve Masterclass

For those interested in learning more about working with the nervous system, check out the Downtraining and Vagus Nerve Treatment Masterclasses! With Downtraining, we take a broad look at the three different types of downtraining to use with your patients. In the Vagus Nerve masterclass (www.pelvicptrising.com/vagus), we take a deep dive into specific vagus nerve techniques you can use with all your patients.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

We dive into community workshops, a CEO mindset, leading a team and integrating your past experience into your Clinical Ethos in this 'sode! You won't want to miss this conversation with Hannah!

Hannah is a member of the CEO Boardroom Program and a Rising Coach for other business owners - in this 'sode, you'll hear why her experience is so valuable for others who are growing their own practice.

On the clinical side, you'll hear how Hannah has integrated her yoga practice and Eastern medicine techniques into her pelvic health practice. We discuss how to use your past experience and integrate it into your current clinical Ethos in this 'sode.

On the business side, in just the last year Hannah has added three new clinicians to her practice while working as a Rising Coach and expanding her space. She's truly on a rocket path of growth.

This is something she always knew she wanted to do, and now she's bringing other business owners along as she coaches and mentors in the Rising Program.

We can't wait for you to hear her secrets to business success and her business 'superpower' in this episode!

Awake Pelvic Health

Make sure you're following Hannah @awakepelvichealth and check out what she's doing at www.awakepelvichealth.com!

Accelerator Cohort - Opens in June

If you're interested in transforming your business over the next six months, make sure you're on the wait list for the Accelerator Cohort! Kat is going to be one of our coaches, and participants have added (on average) more than $50,000 per year to their business while becoming more confident and enjoying the growth process. All the info and wait list at www.pelvicptrising.com/accelerator!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Is the term 'work-life balance' actually making us unhappier? This 'sode explores how to be happier at work and build actual balance into your life.

The assumption when we use the phrase 'work-life balance' is that work takes away from 'life.' Every minute spent working subtracts from your happiness. The only way to be happier is to work less. Except we have to work. So work is a necessary evil, to be endured, so we can 'live' outside our work hours.

Seems like a pretty bleak perspective, doesn't it?

We reframe this conversation, discuss how work can actually contribute to your happiness and how to stay engaged and passionate as we get to help others.

Some tough love and honest conversation around burnout, stress, different seasons of life and how to love your work and your life outside work.

Downtraining & Vagus Nerve Masterclass

For those interested in learning more about working with the nervous system, check out the Downtraining and Vagus Nerve Treatment Masterclasses! With Downtraining, we take a broad look at the three different types of downtraining to use with your patients. In the Vagus Nerve masterclass (www.pelvicptrising.com/vagus), we take a deep dive into specific vagus nerve techniques you can use with all your patients.

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 500+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!