Time Management for Multi-Clinician Owners: From Clinician to CEO

When you move from solopreneur to leading a team, your time priorities must shift. But most owners struggle to make this change—stuck treating too many patients and never carving out time for leadership work.

In this episode, we cover:

• Why “what got you here won’t get you there”
• The new #1 priority as a multi-clinician owner (hint: it’s not seeing patients)
• Carving out time for staff training, hiring, and systems creation
• How to consolidate your patient care and protect CEO time
• Why you are the biggest limiting factor in your growth

We’ll also share an example of Nicole’s schedule when PelvicSanity was growing, and how she structured her week to balance patient care and CEO responsibilities.

🎧 Listen now and learn how to embrace your CEO role and unlock growth in your practice.

Business Accelerator Program

And if you want to take your business to the next level (as a solopreneur or multi-clinician practice), we'll take you step-by-step through what you need to do inside the inside the Business Accelerator Program. Apply now for the next cohort 👉 www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Do you have a reset ritual between patients? In this Nicole’s Nudge, we talk about the importance of letting go of the last session and preparing yourself mentally, physically, and emotionally for the next.

Whether it’s hand washing, a deep breath, or a mantra, the key is having a consistent practice to reset your nervous system.

We’ll explore why reset rituals are so critical, examples of what they can look like, and how to evaluate whether yours is working effectively.

Nicole’s Nudges are short, actionable trainings designed to bring you back to the fundamentals of clinical care. Each one challenges you to make small but powerful shifts in your practice.

Your Challenge: If you don't have a reset ritual, listen to the 'sode and create one. If you have one that you aren't using, figure out why and start to make it a habit!

➡️ Explore more clinical resources to support your growth at www.pelvicptrising.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Time Management for Solopreneurs: Building a Schedule That Works

Most solopreneurs don’t have a real schedule—they’re just reacting. Between patients, documentation, marketing, admin, and even social media, the day feels scattered and exhausting. No wonder burnout is so common.

In this episode, we break down how to build a schedule that actually works for YOU, including:

• Why your highest-value task is seeing patients (and how to structure it)
• How to use the Green/Yellow/Red system for your calendar
• Building in daily admin time so it doesn’t creep into evenings
• Setting aside long blocks for marketing and big-picture work
• How to align your schedule with your energy and preferences

We’ll also share what Nicole’s schedule looked like when she was solo—and why productivity is a skill that business owners must learn, not something we’re naturally prepared for.

🎧 Tune in to start taking control of your time and set yourself up for long-term success.

Business Accelerator Program

And if you want to take your business to the next level (as a solopreneur or multi-clinician practice), we'll take you step-by-step through what you need to do inside the inside the Business Accelerator Program. Apply now for the next cohort 👉 www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

This week’s Nicole’s Nudge is a reminder not to overlook the feet.

Our patients’ mechanics are influenced both from the top down and the bottom up. By assessing the foot, mid-foot, and rearfoot, we can uncover important contributors to pelvic floor dysfunction—or confidently check them off as not contributing to the issue.

Nicole’s Nudges are short, focused trainings designed to help you sharpen your skills and get back to the basics. Each one gives you a simple challenge you can apply directly with patients in your practice.

Your Challenge: The 80-foot challenge (or however many patients you see this week) - spend a few minutes assessing the foot in every patient on your caseload. Yes, all of them!

We’ll walk through how to incorporate foot assessment into an evaluation, how to prioritize what to focus on, and how to communicate clearly with patients when something isn’t relevant.

➡️ Explore more clinical resources to support your growth at www.pelvicptrising.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

These Pricing Mistakes That Are Killing Your Practice

Pricing is the single biggest lever in whether your business thrives—or keeps you stuck. And here’s the truth: in working with over 800 practice owners, we’ve never told anyone they were overpriced. Ever.

In this episode, we share:

• The most common pricing mistakes that cost practice owners thousands (sometimes millions!)
• Why packages are hurting your practice more than you realize
• The fallacy of waiting for the “perfect time” to raise prices
• Why being busy—or even having a waitlist—means it’s time to charge more
• How money mindset issues sneak into your pricing decisions

We’ve made these mistakes ourselves at PelvicSanity, and we’ve seen them across hundreds of businesses. This episode will help you stop undercharging, gain confidence in your pricing, and protect the long-term health of your practice.

Build a More Profitable Business - Business Accelerator Program

And if you want to take your business to the next level (as a solopreneur or multi-clinician practice), we'll take you step-by-step through what you need to do inside the inside the Business Accelerator Program. Apply now for the next cohort 👉 www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

In this first Nicole’s Nudge episode, we’re diving into two powerful questions you can use to unlock your patient’s true goals during their evaluation.

Too often, we get caught up in the symptoms without uncovering what really scares our patients—or how their life would change if those symptoms disappeared. These questions can shift the entire course of care and strengthen the therapeutic alliance right from the start.

Listen in as we share the exact phrasing for these questions, why they matter, and how you can implement them with patients this week.

Nicole’s Nudges are short, bite-sized episodes designed to help you refocus on the fundamentals of pelvic health care. Each week we’ll give you a specific, actionable challenge you can use in the clinic right away. Simple, practical, and practice-changing.

Your Challenge: Use the two questions in this 'sode with your patients - either on the evaluation or follow-up visit. What did you learn?

➡️ Explore more clinical resources to support your growth at www.pelvicptrising.com

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How We Onboard New Patients (And Why It Matters So Much)

When new patients call your clinic, they’re often nervous, skeptical, and unsure. Many have never heard of pelvic PT—and nearly all have had negative healthcare experiences in the past.

Onboarding isn’t just logistics—it’s your first chance to show them you’re different. Done well, it builds comfort, trust, and confidence before they ever step into the treatment room.

In this episode, we share:

• Why onboarding is so important in pelvic health
• How to handle the initial phone call to set expectations
• What your welcome and reminder emails should include (and why generic EMR templates don’t cut it)
• How to greet new patients when they arrive
• Why the “new patient agreement” is like checking in at a high-end hotel

These small but intentional touches make a massive difference—not just for your patients, but for your therapists and your entire business.

Business Accelerator Program

And if you want to build systems like this for your own clinic, this is exactly what we teach inside the Business Accelerator Program. Apply now for the next cohort 👉 www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

We’re back with another PelviCon 2025 Speaker Series interview — and this time we’re joined by the incomparable Michelle Lyons.

Michelle has been a leader in pelvic health for decades, combining clinical practice, teaching, and research translation in ways that have shaped the field worldwide. In this conversation, she dives deep into one of her greatest passions: menstrual health.

We cover:

• Why every pelvic health practitioner should understand the menstrual cycle as a vital sign
• The gulf between what clinicians should know and what most currently know about menstrual health
• Common misconceptions (like assuming painful periods always equal endo)
• The role pelvic rehab providers can play in menstrual health care
• How evidence-based manual therapy and biological plausibility shape Michelle’s approach
• Why self-care and boundaries are essential for long-term impact in our field

Michelle will be at PelviCon 2025, teaching on menstrual health and continuing to elevate our field with her trademark blend of critical thinking, compassion, and evidence-based insight.

🎟️ Want to learn directly from Michelle?

• If you’ve got your PelviCon ticket, make sure you’re ready for her sessions in Atlanta (or virtually!).
• If you don’t yet have your Live Virtual + Recording Pass, grab yours today. In-person tickets sold out in just 29 minutes — virtual includes a printed manual, goodie bag (US only), lifetime access to recordings, and the chance to learn alongside the world’s best.

👉 Get your pass now at www.pelvicon.com

Michelle Lyons

Make sure you're following Michelle and all of her incredible work! Follow her on Instagram (@michellelyons_muliebrity) her website (www.celebratemuliebrity.com) and her podcast (Celebrate Muliebrity)

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 700+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!