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Perpetual

Auteur(s): Adam Ryan A Workweek Friend
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  • Résumé

  • The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
    Copyright 2023 Adam Ryan, A Workweek Friend
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Épisodes
  • Crypto Expert Jarrod Dicker on the Future of Subscription-Based Media

    Crypto Expert Jarrod Dicker on the Future of Subscription-Based Media
    May 1 2024
    NFTs, blockchain, and web3, oh my! If money never sleeps—then crypto has so much caffeine coursing through its veins, that it literally couldn't sleep even if it tried. But you still have to. So as a media company, how can you keep up with the rollercoaster ride that is crypto? Meet crypto expert Jarrod Dicker, lead partner and creator of TCG Crypto and former VP of Commercial at The Washington Post. Jarrod chats with Adam about the unique challenges of the crypto market and explains why it’s revolutionizing the way consumers are spending money on content. How are newer, more innovative subscription models paving the way for exciting changes in the news media industry? Adam and Jarrod discuss how the intersection of journalism and crypto is creating radically different ways of digital content consumption—and what this means for content-first companies. Tune in now, sleep soundly later. 00:00:00 - Life's Pivotal Moments in Blogging 00:00:47 - Unique Journey from Journalism to Crypto 00:11:04 - Navigating the Swings of Crypto 00:14:43 - Reimagining Subscription Models with Crypto 00:16:40 - Innovating Subscription Models for Creators 00:21:17 - Navigating the Crypto Landscape for Consumers 00:25:22 - Crypto's Rise as Core Focus 00:29:06 - Scaling Struggles in the Crypto Industry 00:31:05 - Future of AI and Crypto Follow Jarrod: LinkedIn: https://www.linkedin.com/in/jarroddicker/ Twitter: https://twitter.com/jarroddicker Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
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    35 min
  • Car Dealership Guy Steps Out of Anonymity and Into a New Era

    Car Dealership Guy Steps Out of Anonymity and Into a New Era
    Apr 24 2024
    Meet the anonymous man behind the revolutionary Twitter account that’s making the automotive industry more transparent than ever before. That's right—Yossi Levi’s finally stepping out of the shadows of anonymity and sitting down with Adam to share his personal experience and insights into the automotive industry. From starting an anonymous account to unveiling his personal story and building a strong following, Yossi discusses the challenges and successes he encountered along the way. Yossi and Adam chat about the importance of content market fit and monetization strategies and explain how building leverage and support early on is essential to staying afloat in the creator economy. They also explore the value of offering unique insights and content, the power of building relationships with influential voices, and the potential for growth in the B2B automotive media space. Learn how to navigate the ever-changing landscape of content creation and audience engagement—tune in now! 00:00:49 - Car Business Prodigy Transforms Industry 00:06:44 - Twitter Account Growth 00:10:44 - Finding Content Market Fit Quickly 00:13:30 - Reinventing Car Dealership Personas with Unique Content 00:19:00 - How to Engage High-Power Audiences 00:19:54 - Unveiling the Story Behind a Podcast Launch 00:25:05 - Impact of Timing on Video Distribution 00:26:18 - Building Relationships: Key to Launch Success 00:29:38 - Building Leverage Early for Success 00:36:08 - Monetization Strategy for an Insights-Driven Brand 00:39:43 - Establishing Accountability Through Customer Base 00:44:36 - Focusing on Long-Term Growth Strategies Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
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    44 min
  • How 6AM City Became the Nation’s Fastest-Growing Newsletter-First Local Media Company

    How 6AM City Became the Nation’s Fastest-Growing Newsletter-First Local Media Company
    Mar 27 2024
    How does the co-founder of the nation’s fastest-growing newsletter-first media company think about scaling, investing, and running a local media company? Adam sits down with Ryan Heafy, the CEO of 6AM City, to discuss the ins and outs of local media and the challenges and opportunities it presents. Ryan shares how his passion for the local economic development of communities led him to create 6AM City and how the community-led newsletter managed to capture a sustainable local revenue source in the process. What are his top strategies for increasing LTV? How does Ryan think about advertising? And what’s the true importance of geolocation when selling? Tune in to learn how 6AM City is revolutionizing the local media landscape and what the future holds for the industry. 00:00:28 - Capitalizing on Local Pride Through Newsletters 00:04:14 - Expanding Into New Cities 00:06:42 - How Locals Sell Their City 00:08:30 - Staffing Sales Teams for Regional Growth 00:11:19 - Deciding When to Divest from a City 00:14:26 - Rapid Expansion Teaches Valuable Lessons 00:16:56 - Strategic Partnership with Tegna Announced 00:22:57 - Success Secrets 00:26:46 - Exciting Media Changes in Next 5 Years Learn More About 6am City: Website: https://6amcity.com Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryanheafy/ Twitter: https://twitter.com/ryanheafy Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
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    28 min

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