In an era of polished ads and AI-generated content, consumers crave one thing above all: authentic connection.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Darren Keeler, VP of Marketing & Creative at Shuckin’ Shack Oyster Bar. Since 2019, Darren has been the creative captain behind the Shack’s genuine, fun-loving brand — blending coastal culture, crave-worthy food, and heartfelt storytelling to fuel growth across the fast-expanding Shack fleet.

From hyper-local partnerships and community-powered events to philanthropic initiatives, Darren shows how purpose and empathy can drive both loyalty and good vibes — proving that marketing rooted in humanity wins every time.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

💡 In this episode, we explore:

• Why empathy is marketing’s most powerful differentiator

• How to blend purpose and personality to create an authentic brand

• Lessons from turning community connection into business growth

• The art of storytelling that feels real — and gets results

🎧 Tune in for a conversation that’s equal parts inspiring, insightful, and full of coastal charm.

In a business world obsessed with quarterly results, too many leaders still treat purpose as optional instead of essential. Gallup’s State of the Global Workplace report shows that only about one in four employees strongly agree their organization cares about their wellbeing.

At the same time, long term studies on purpose driven and stakeholder oriented companies, such as Firms of Endearment, show that businesses that put people and purpose at the center can dramatically outperform the market over many years.

In this episode of The Bliss Business Podcast, we sit down with Shane Jackson, President of Jackson Healthcare, to explore what conscious capitalism looks like when it is actually lived out in a large, complex organization.

Shane shares powerful insights on:

• How to redefine success beyond profit while still driving strong performance

• The systems that keep culture, values, and wellbeing at the center of the business

• Why leadership is about stewardship, not status, and how that shapes decisions

• How love, care, and community impact translate into real business outcomes

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

Profit is important, but it is not the whole story. The future belongs to leaders who are brave enough to build businesses that truly improve the lives they touch.

Ninety percent of top performers share one thing in common: emotional intelligence. Yet many organizations still focus on technical skills over the human skills that drive trust, retention, and growth.

In this episode of The Bliss Business Podcast, we sit down with Jennifer Lemcke, CEO of Weed Man, to explore how emotional intelligence transforms leadership, culture, and the bottom line.

Jennifer shares her insights on:

• The link between empathy and franchise success

• How emotional intelligence scales culture across hundreds of locations

• What leaders can do to strengthen trust and engagement

• Why purpose and care create the foundation for growth

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

Emotional intelligence is not just a skill. It’s a strategy for lasting success.

According to Gartner, companies with strong marketing–sales alignment can see up to a 208% increase in marketing revenue contribution. Yet many organizations still treat marketing as a cost center instead of a strategic growth driver.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jennifer Sullivan, Fractional Chief Growth Officer at Hollywood Dialect Coach. Jennifer brings nearly two decades of experience driving profitable growth and transformation across finance, SaaS, entertainment, media, and technology. Known for her rare combination of financial rigor, creative vision, and executive alignment, she shares how turning marketing into a true revenue engine requires the right balance of data, creativity, and strategy.

PST 🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• How to transform marketing from support function to growth driver

• Why revenue alignment begins with shared vision and metrics

• Practical strategies for integrating marketing, sales, and finance

• Real-world insights on leveraging AI and creativity to fuel business results

🎧 Whether you’re leading a startup, scaling a franchise, or guiding a corporate brand, this conversation will help you unlock the full growth potential of marketing.

In a world obsessed with productivity, many leaders overlook the one factor that drives it all: connection.

A recent Deloitte study found that 74% of employees want more flexibility and meaning in how they work. Yet too many companies still design systems for control instead of trust.

In this episode of The Bliss Business Podcast, we sit down with Patrick Cowden, CRO and Architect of Warmspace, to explore what it takes to build human-centered work models for the future.

Patrick shares powerful insights on:

• Why trust, not technology, defines the future of work

• How emotionally intelligent leaders build stronger teams

• The systems that create real connection in hybrid and digital workplaces

• Why love and purpose are essential to performance

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

The future of work isn’t just about innovation. It’s about remembering what makes us human.

According to Harvard Business Review, purpose-driven companies outperform competitors by 42 percent in profitability and retention.

Yet too often, leaders treat profit as the goal instead of the result of meaningful, people-centered business.

In this episode of The Bliss Business Podcast, we explore what Conscious Capitalism looks like in practice, where purpose and profit grow together.

Our guest, Neal Courtney, CEO of Cookie Cutters, joins us to share how leading with heart, joy, and purpose creates loyal teams, happy customers, and sustainable business growth.

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• How Conscious Capitalism transforms culture and profit

• The role of love and empathy in sustainable leadership

• What it takes to balance play, purpose, and performance

• Why joy is a strategic advantage in business

Love and purpose are not opposites of profit, they are the foundation of it.

A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations. Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Katherine LeBlanc, SVP of Marketing at 4Ever Young Anti-Aging Solutions.

Katherine is a dynamic marketing leader with over 20 years of experience in franchising across industries including food, experiential, and health & beauty brands. She shares how breaking down silos between IT, Operations, and Marketing can unlock innovation, drive growth, and create purpose-driven impact.

🎙️ Hosted by Michelle Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why silos persist and the hidden costs they create

• How shared purpose aligns marketing, operations, and technology

• Practical steps to foster collaboration and creativity across teams

• Real-world insights on driving growth through cross-functional unity

🎧 Whether you’re leading a startup, scaling a franchise, or running a corporate team, this conversation will help you reimagine collaboration as your ultimate marketing advantage.

Only 33 percent of employees strongly agree they feel connected to their company’s mission (Gallup, 2024).

That lack of connection impacts everything from engagement to innovation.

In this episode of The Bliss Business Podcast, we explore how community and connection can transform not only workplace culture but also business performance.

Our guest, Mark Van Wye, CEO of Zoom Room, joins us to discuss how purpose, empathy, and relationships can become a company’s greatest growth engine.

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• How purpose drives connection across franchise systems

• Why empathy and emotional intelligence improve performance

• The ROI of community-driven business models

• What leading with love looks like in practice

This episode reminds us that connection is not a soft skill. It is the foundation of scalable, sustainable success.