A recent Deloitte study revealed that purpose-driven brands are 50% more likely to inspire customer loyalty and long-term growth. Yet many organizations still view marketing as a transaction rather than a tool for connection, empathy, and shared values.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Julie Green, Vice President of Marketing for Heights Wellness Retreat. Julie leads marketing initiatives for a fast-growing wellness brand and shares how aligning marketing with purpose and empathy can create meaningful connections with customers while driving brand growth.

PDT 🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• How empathy and purpose elevate brand storytelling

• Why authentic connection drives customer loyalty

• Practical ways to align brand strategy with human values

• Real-world insights from purpose-driven marketing in action

🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will inspire you to bring more purpose and empathy into every aspect of your marketing.

Research from Harvard Business Review shows that 90% of top performers possess high emotional intelligence. Yet many organizations still prioritize technical skills over emotional skills when developing leaders.

In this episode of The Bliss Business Podcast, we’re joined by Kim Daly, Founder and CEO of The Zee Suite. Kim is a nationally recognized franchise consultant, business coach, and one of the top-producing advisors with FranChoice.

With over two decades of experience and nearly 1,000 franchisees created through her consulting work, Kim has become a trusted voice on entrepreneurship, leadership culture, and franchise development strategy.

Her journey from fitness entrepreneur and dot-com founder to performance coach offers a unique perspective on how emotional intelligence fuels business success, resilience, and freedom.

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• How emotional intelligence influences franchise success and leadership impact

• Ways to build systems that foster emotional growth without sacrificing performance

• The link between purpose, authenticity, and business alignment

• How love and empathy create lasting trust in leadership and customer relationships

🎧 Emotional intelligence is not a soft skill, it is the foundation of effective leadership.

According to Harvard Business Review, purpose-driven brands outperform the market by 42%—yet many organizations still struggle to infuse genuine empathy and meaning into their marketing.

The key lies in understanding that purpose isn’t just a message—it’s a mindset that guides every interaction and decision.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Ash Maher, Chief Marketing Officer at Falcon Wealth Planning. Ash brings extensive experience in growth strategy, financial marketing, and leadership across competitive industries.

With a proven track record of driving 1,000% revenue growth and leading award-winning campaigns, he shares how integrating purpose and empathy can elevate brand trust, engagement, and long-term success.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• How empathy transforms marketing from transactional to meaningful

• Why purpose is the foundation for sustainable growth

• Practical ways to connect authentic values with business outcomes

• Real-world examples of purpose-driven leadership in action

🎧 Whether you’re leading a startup, scaling a franchise, or guiding a corporate team, this conversation will help you bring purpose and empathy to the heart of your marketing strategy.

Seventy-three percent of employees say they want to work for companies that balance profit with purpose, yet fewer than one in four believe their employer truly does (Deloitte Human Values Index, 2025).

The truth is, business has the power to heal or to harm, and that power depends on how consciously it is led.

In this episode of The Bliss Business Podcast, we’re joined by Raj Sisodia, Co-Founder of Conscious Capitalism and Author of Firms of Endearment, to explore how love, purpose, and higher consciousness can reshape the future of business.

Raj has inspired a global movement that challenges the traditional definition of success, proving that when businesses lead with purpose and compassion, profit follows naturally.

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• How conscious capitalism balances performance with purpose

• The systems that make empathy and accountability work together

• The role of love and care in building resilient organizations

• How AI can amplify human flourishing when guided by ethics and compassion

• Why purpose is the most strategic advantage a company can have

🎧 This episode is a masterclass in leading with humanity while creating lasting value for all stakeholders.

79% of consumers say they want brands to create real connections, not just transactions (Edelman Trust Barometer, 2024).

Community isn’t just a buzzword. It’s a growth strategy.

In this episode of The Bliss Business Podcast, we’re joined by Jonathan Weathington, CEO of Shuckin Shack Oyster Bar. Since 2014, Jonathan has led the company from a single coastal location to a nationally recognized brand featured in The Wall Street Journal, Washington Post, and Good Morning America.

Known for his no-nonsense approach, Jonathan has made Shuckin Shack a model for how hospitality and community can scale side by side.

🎙️ Hosted by Tullio Siragusa and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• Why community must be more than marketing to create real business growth

• How systems and culture can scale connection across multiple locations

• The deeper purpose driving Shuckin Shack’s expansion

• Why empathy and compassion are as essential to leadership as strategy

🎧 Whether you’re in hospitality, franchising, or any industry built on trust, this episode will show you how community can be your strongest competitive edge.

A Deloitte study found that customer-centric companies are 60% more profitable than those that are not.

Yet in a world overflowing with analytics and automation, many businesses struggle to create authentic customer connections that go beyond the data.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Dan Wheeler, Chief Marketing Officer at K9 Resorts Luxury Pet Hotel. Dan brings decades of experience leading marketing, guest experience, and innovation across top brands, and he shares how companies can blend data with empathy to strengthen customer loyalty and business performance.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why customer connection is a competitive advantage in today’s market

• How to use data to enhance, not replace, human interactions

• Practical steps to integrate analytics with customer experience strategies

• Real-world examples of brands building trust and loyalty through connection

🎧 Whether you’re leading a startup, scaling a franchise, or steering a corporate team, this conversation will help you rethink customer connection in the era of data-driven marketing.

74% of companies say they are rethinking their work models to remain competitive (Deloitte, 2024).

The challenge is no longer whether work will change — it is how leaders will design models that sustain both people and performance.

In this episode of The Bliss Business Podcast, we’re joined by Ashley Wright, Founder and CEO of Plantista, an investor-backed startup pioneering the use of AI to scale expertise in the green industry.

Featured on Nasdaq, AP News, NBC, Fox, WGN, and Forbes, Ashley is modernizing an entire industry by blending AI innovation with sustainability at its core.

🎙️ Hosted by Tullio Siragusa and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• The risk of leaving AI out of small businesses once driven by individual skill and expertise

• How AI and human creativity and expertise can thrive together

• Systems that make innovation scalable instead of overwhelming

• The deeper purpose behind Plantista’s mission to modernize the green industry

• Why empathy and humility remain essential to any innovative work model

🎧 Whether you’re a founder, executive, or team leader, this conversation will inspire you to see how the future of work can be built with both purpose and performance in mind.

Only 31% of U.S. employees say they feel engaged at work (Gallup). That disengagement, combined with turnover and poor hiring decisions, costs companies nearly $1.9 trillion each year.

Most CEOs treat these issues as people problems. In reality, they are profit problems, hidden drains in the org chart that quietly erode growth.

In this episode of The Bliss Business Podcast, we’re joined by Mason Duchatschek, Bestselling Author, Workforce Strategist, and Founder of Workforce Alchemy. Mason has spent his career helping CEOs uncover and fix profit leaks tied to turnover, disengagement, and team misalignment.

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• Where most CEOs unknowingly bleed profit, and why they don’t see it

• Why relying on resumes, gut instinct, or interviews alone is risky

• The real difference between employees who thrive and those who struggle

• How to spot friction before it turns into turnover or disengagement

• Why empathy and care aren’t just “soft skills” but measurable ROI drivers

🎧 If you’re a CEO, founder, or executive leader, this conversation will show you how to stop “hiring and hoping” and start making smarter, faster workforce decisions that protect margins and accelerate growth.