Customers are no longer impressed by profit alone. They want to see what brands stand for. Recent global research shows that more than three quarters of consumers say they are more likely to trust and stay loyal to brands that act in socially and environmentally responsible ways, even when times are tough.

In this episode of The Bliss Business Podcast, we sit down with Joe Dent, CEO of Everything Pets, a Division of Loyalty Brands, to explore how franchise leaders can grow profit while honoring their responsibility to animals, communities, and the people behind the counter.

Joe shares powerful insights on:

• What balancing profit and social responsibility really looks like in a pet focused franchise system

• The systems that help franchisees deliver both strong financials and real community impact

• Whether empathy and purpose can truly scale across multi unit, multi brand organizations

• Practical steps leaders can take to align values, operations, and growth

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

The future belongs to brands that can look their customers, communities, and investors in the eye and say, “We did well by doing good” and have the receipts to prove it.

Franchise brands that treat marketing as a growth engine, not just a support function, are far more likely to scale efficiently across locations. Yet many multi-location businesses still struggle to unify strategy, performance data, and local execution into a system that consistently drives results.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Fred Navas, Digital Marketing Specialist at Zero Company. With a career that dates back to the early days of paid search, Fred has led direct response campaigns for both local and national brands and built a strong reputation for performance driven strategy and execution.

Over the past several years, Fred has specialized in supporting franchise and multi-location businesses with lead generation campaigns across Google, social platforms, and SEO. His expertise spans Digital Display Advertising, Pay Per Click (PPC), Programmatic Advertising, and Google Analytics — all grounded in a focus on measurable growth and scalable results.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why marketing must function as a growth engine for franchise systems

• How performance data guides smarter multi-location strategies

• Practical approaches to lead generation at scale

• Lessons from decades of digital advertising evolution

🎧 Whether you’re growing a single brand or managing multiple locations, this conversation will help you rethink how marketing fuels sustainable franchise expansion.

Empathy is no longer a “nice to have” in leadership. It is becoming a hard performance metric.

A recent study from Catalyst found that employees with highly empathetic senior leaders are 3 times more likely to report being innovative and 4 times more likely to be engaged at work.

In this episode of The Bliss Business Podcast, we sit down with Christopher M. Steer, Esq., Founder and CEO of Steer, LLC, to explore how empathy, humility, and a permanent beta mindset can unlock high performance without burning people out.

🚀Chris shares powerful insights on:

• What real empathy in leadership looks like beyond being “nice”

• How to build systems that make empathy a daily habit, not a personality trait

• Whether empathy and purpose can truly scale across complex organizations

• Practical steps leaders can take this month to lead with more care and still drive results

🎙️ Hosted by Stephen Sakach and Tullio Siragusa🎧 Produced by Tullio Siragusa

The future of leadership belongs to those who can pair clear expectations with genuine empathy, creating cultures where people perform at a high level and feel proud of how they got there.

A 2025 PwC study found that 78% of consumers will only engage with brands that use AI responsibly and transparently. That statistic is more than a warning. It’s a window into the future of business.

In this episode of The Bliss Business Podcast, we’re joined by Dominique Shelton Leipzig, Founder & CEO of Global Data Innovation. Together with hosts Stephen Sakach and Tullio Siragusa, we explore how trust becomes the foundation for innovation in the age of AI.

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

🧭 In this conversation, we explore:

• Why trust is the new currency in AI-driven business

• How responsible innovation can strengthen performance and reputation

• The systems and mindsets that turn ethics into a competitive advantage

• What it takes to balance data-driven growth with human-centered governance

🎧 Building trust is not about slowing progress. It’s about ensuring progress serves people.

In a world where data drives decisions, real customer connection still depends on clarity, trust, and human understanding. Yet many businesses struggle to translate complex marketing metrics into meaningful actions that truly serve their customers.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Anna Phillips, Account Executive at Zero Company. Since 2015, Anna has worked across a wide range of industries, serving as a trusted resource for clients by demystifying the complexities and jargon of online marketing. She shares how focusing on clear communication and genuine partnership helps brands strengthen customer relationships while driving awareness, sales, and growth.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why clarity builds trust in a data-driven marketing world

• How simplifying marketing insights strengthens customer connection

• The role of partnership in driving long-term client success

• Lessons from working hands-on with brands across diverse industries

🎧 Whether you’re navigating digital marketing for the first time or refining an established strategy, this conversation will help you rethink how data and human connection work best together.

More customers are watching how companies behave, not just what they sell.A recent global study found that 64 percent of consumers rank sustainability as a top factor in their buying decisions, and a majority say they are more likely to stay loyal to brands that act responsibly toward people and the planet.

In this episode of The Bliss Business Podcast, we sit down with Shelby Parsons, COO of Premier Inspection Services, to explore what sustainable business practices and ethics look like in the real world of construction, inspections, and community infrastructure.

Shelby shares powerful insights on:

• How sustainability and ethics show up in everyday decisions, not just annual reports

• Systems that help protect safety, integrity, and trust across complex projects

• Whether empathy and purpose can truly scale in regulated, high-stakes industries

• Practical ways leaders can raise the bar on responsibility without stalling growth

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Tullio Siragusa

Sustainable business is not about perfection. It is about making better choices, consistently, in service of people, places, and the future you are helping to build.

Empathy is not a soft extra in business anymore. A recent EY study found that 90 percent of workers believe empathetic leadership leads to higher job satisfaction, and nearly 80 percent say it reduces turnover.

In this episode of The Bliss Business Podcast, we sit down with Karen Price Owen, Executive And Life Coach, to explore how empathy becomes a practical, measurable advantage in both leadership and life.

Karen shares powerful insights on:

• What real empathy in business looks like beyond “being nice”

• How a lack of empathy quietly erodes performance, trust, and retention

• Systems that help scale empathy across teams instead of leaving it to chance

• Why purpose and love matter if you want empathy to be sustainable

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

The future of leadership belongs to those who can pair clear expectations with genuine empathy, helping people grow without losing themselves in the process.

According to Forrester, organizations that treat marketing as a revenue driver rather than a cost center grow revenue nearly twice as fast as their peers. Yet many businesses still struggle to turn digital marketing activity into predictable, scalable growth.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Josh Prizer, Fractional CMO at Zero Company. Since 2002, Josh has been a cornerstone of the Zero Company team, guiding clients with multi-million-dollar ad budgets toward strategic growth across Google, Bing, and programmatic platforms including Display, Video, and CTV.

What truly sets Josh apart is his passion for helping businesses reach their full potential — and his belief that when companies grow, the positive impact extends to the people behind them. Grounded in empathy, integrity, and human connection, Josh brings both precision and purpose to every campaign.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• How to turn digital marketing into a true revenue engine

• What scalable growth looks like when strategy meets execution

• The role of empathy and integrity in high-performance marketing

• Lessons from managing complex ad ecosystems with purpose

🎧 Whether you’re leading a startup, scaling a franchise, or optimizing enterprise marketing efforts, this conversation will help you rethink how marketing drives real, measurable growth.