Showing titles in Marketing

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary.

Welcome to the Wired To Crush It Podcast, I’m so glad you’re here with me. I’m Tanya Aliza, retired Finance Specialist and past corporate girl turned home business owner of a multi-7-figure influencer brand. I’m also a wife, dog mom, vacation home host, lover of life, business, marketing and success. I’m your biggest cheerleader when it comes to Financial Freedom, Success, and growing a business to support your best life… I guess you could say I’m Wired To Crush It! I created this Podcast to share actionable roadmaps so you can Crush It in business and in life. So if you’re an ...

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Welcome to Florist Secrets, the podcast for florists who are fed up with losing business to big names like 1-800-Flowers, FTD, Teleflora, and the growing wave of order gatherers. If you’re ready to grow your shop, increase your profits, and outshine the big players, this show gives you the tools and strategies to take back control and thrive in today’s competitive market. We share actionable strategies, proven sales techniques, and insider tips to help you sell more arrangements, scale your shop, and create loyal clients.

If you had 90 days to build a list that prints money—would you know where to start? Grow a profitable email list—even if you're starting from scratch. Double your email revenue—without sounding salesy or spamming your list.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

You passed your real estate exam! You’re officially a licensed real estate agent—Woohoo, congratulations! 🎉 Now what? Let’s talk about how to get your first real estate client. The first thing you’ve heard is to ask friends and family for real estate referrals. And maybe that works—until you run out of friends and family! So then you hear, ”Buy real estate leads online” …but quickly realize how expensive they are. So you try to market yourself on Instagram for Realtors and TikTok... but it’s still not working out or paying the bills. And then they say, ”Try open houses....

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

This advanced guide is essential for companies and professionals who wish to master the most innovative techniques in product development and marketing strategies. The book explores contemporary methodologies such as Lean Startup and rapid prototyping, illustrated with success stories from leading companies like Google and 3M.

Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will ...

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

In today’s digital landscape, video is the ultimate marketing tool—captivating audiences, boosting engagement, and driving sales like never before. The Power of Video Marketing is your step-by-step guide to creating compelling video content that connects with viewers and converts them into loyal customers. This book covers everything you need to know, from crafting persuasive storytelling and optimizing for social media to mastering video SEO and measuring ROI.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.

Channels of communication are frequently clogged, and reaching your target audience is more difficult than ever. If you’re looking for a pat on the back about how wonderful your product is, then this isn’t the book for you. But if you want to be serious about marketing your product and achieving tangible results, then keep listening. This book will give you some of the answers you need. Download your copy today and discover how to leverage both traditional and cutting-edge methods—including AI—to effectively market your product in a highly competitive digital landscape.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Salon Owners Collective Podcast Ready to stop working in your salon and start leading it like a true CEO? Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle. Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role. Each episode brings you: ✨ Strategic frameworks to grow and scale with confidence 🎯 Actionable steps to lead your team, increase profits, ...

Coauthored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.