Showing results by publisher "Penton Overseas, Inc." in Marketing & Sales
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Big Brands Big Trouble
- Lessons Learned the Hard Way
- Written by: Jack Trout
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Abridged
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Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...
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Big Brands Big Trouble
- Lessons Learned the Hard Way
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Release date: 2005-08-05
- Language: English
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Price: $13.00 or 1 Credit
Sale price: $13.00 or 1 Credit
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The Lazy Man's Way to Riches
- Version 3.0
- Written by: Richard Gilly Nixon
- Narrated by: Richard Gilly Nixon
- Length: 4 hrs and 27 mins
- Unabridged
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Based on the classic teachings and philosophy of the original "Lazy Man," the late Joe Karbo, and continuously updated by Richard G. Nixon, The Lazy Man¿s Way to Riches has helped millions of people over the last three decades become more successful both personally and professionally.
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The Lazy Man's Way to Riches
- Version 3.0
- Narrated by: Richard Gilly Nixon
- Length: 4 hrs and 27 mins
- Release date: 2005-07-08
- Language: English
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Price: $19.14 or 1 Credit
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The Passion Plan
- A Step-by-Step Guide to Discovering, Developing, and Living Your Passion
- Written by: Richard Chang
- Narrated by: Richard Chang
- Length: 2 hrs and 47 mins
- Abridged
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We all know people who jump out of bed every morning, eager to start the day, so fulfilled by their personal and professional lives that they wouldn't change a thing. What's their secret? Passion. We all have it, but we don't all use it to its full potential. In The Passion Plan, Dr. Richard Chang presents seven simple steps to discovering the things we really care about, deciding where we want them to take us, and developing a plan to get us there.
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The Passion Plan
- A Step-by-Step Guide to Discovering, Developing, and Living Your Passion
- Narrated by: Richard Chang
- Length: 2 hrs and 47 mins
- Release date: 2005-07-15
- Language: English
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Price: $19.14 or 1 Credit
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From .com to .profit
- Inventing Business Models that Deliver Value and Profit
- Written by: Nick Earle, Peter Keen
- Narrated by: Eric Conger
- Length: 3 hrs and 4 mins
- Abridged
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Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over.
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From .com to .profit
- Inventing Business Models that Deliver Value and Profit
- Narrated by: Eric Conger
- Length: 3 hrs and 4 mins
- Release date: 2005-07-08
- Language: English
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Price: $19.14 or 1 Credit
Sale price: $19.14 or 1 Credit
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