Showing results by publisher "Tantor Audio" in Industrial & Manufacturing

Why is glass see-through? What makes elastic stretchy? Why does a paper clip bend? These are the sorts of questions that Mark Miodownik is constantly asking himself. A globally renowned materials scientist, Miodownik has spent his life exploring objects as ordinary as an envelope and as unexpected as concrete cloth, uncovering the fascinating secrets that hold together our physical world.

"Reduce, reuse, recycle," urge environmentalists. In other words, do more with less in order to minimize damage. William McDonough and Michael Braungart argue in this provocative book that this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates back to the Industrial Revolution, a model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. They challenge the notion that human industry must inevitably damage the natural world.

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

In The Elements We Live By, physicist and award-winning author Anja Røyne takes us on an astonishing journey through chemistry and physics, introducing the building blocks from which we humans - and the world - are made. Not only does Røyne explain why our bodies need iron, phosphorus, silicon, potassium, and many more elements in just the right amounts in order to function, she also leads us around the world to where these precious elements are found (some of them in ever-shrinking quantities).

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008.