Showing results by author "George Walther" in All Categories

Sales is the most rewarding profession in the world. So why do parts of the job have to be so stressful? If prospecting, phone sales, cold calling, rejection, and closing makes your palms sweat, then you’re in luck - this product has been designed to help you navigate the most stressful aspects of sales. This audio contains lessons from the world’s top sales experts who will guide you through their secrets of stress-free selling. In no time at all, you’ll be selling with ease.

In most businesses, winning a new customer actually costs more than the profit they bring in. But a repeat buyer is almost pure profit. One customer who buys twice can be worth more than four customers who buy once but never again.

In business, we spend twice as much time using the telephone as we do handling mail, writing reports -- even attending meetings. Still, the phone is currently our most underdeveloped tool, and we pay less attention to our telephone strategies than to any other business skill. The result? The average businessperson wastes approximately six hours each week playing telephone tag, fending off unscreened callers, or trapped into rambling -- or dead-end -- conversations.