It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees. 

Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start with the first level of Maslow's Hierarchy of Needs. After understanding your employee's needs, you also need to recognize and understand your needs as the entrepreneur and owner of the company. 

Purpose Chasers, if you missed last week's episode where I broke down Abraham Maslow's Hierarchy of Needs and how to fit the company's vision with your employee's driving factors and behaviors, I invite you to go back and listen to part one. Last week, I took a deep dive into recognizing and understanding your employees' needs, specifically how you can help them attain them and how you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment.

This week, I'm focusing on you, the entrepreneur. When creating a solid business, four main contributing factors keep any entrepreneur out of the lower levels of the Hierarchy of Needs: Cash Flow, Paying Yourself First, Chain of Command/Leadership, and Systems. While individuals commonly refer to a typical 9-5 job as a rat race, it's easy to fall into the entrepreneurial roller coaster trap. To get off the roller coaster for good, tune in as I help you dial in these four systems to create space for you to do what you do best.

Topics Discussed:

• Abraham Maslow’s Hierarchy of Needs breakdown
• Why efficient systems are Gospel in business
• Solution-minded vs. problem-minded
• How to spot an immediate crisis vs. something you can come back to
  
  

Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net

Quotes:

Mark Crandall

• "Being pulled into all the problems within your company will bring you down faster than anything else. A chain of command or order of business needs to be put in place to ensure you can get out of the weeds.”
• “Chain of command is CRUCIAL. If you want to grow and scale your company, you must be out of the problems. You need to train and empower team members to make decisions to solve problems so that you are not pulled into every single issue that arises.”
• “Building systems without accountability is useless because there is no structure to ensure the systems get followed.”
• “You'll never feel at your highest self if you're constantly solving problems and never put preventative measures in place to ensure those problems never happen again. That's the core definition of systems.”

According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees. 

This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of Needs and how to fit the company's vision with your employees' driving factors and behaviors. Once you recognize and understand your employees' needs and how you can help them attain them, you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment.

Purpose Chasers, be sure to tune in next week as I share part two of how Maslow's Hierarchy of Needs applies to business, specifically how it applies to entrepreneurs and business owners. 

Topics Discussed:

• Abraham Maslow’s Hierarchy of Needs breakdown

• How to help your employees map out a career, not a job

• Goal setting as a team vs. individual goals (hint: teamwork is HIGHLY beneficial)

• Create a vision that motivates your to take on new roles and responsibilities
  
  

Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net.

Quotes:

• "My belief of the Hierarchy of Needs is that you can never have enough behaviors that are driving multiple phases of the hierarchy because your behavior is dictated in that single stage you are seeking to fulfill." 

• “Every human is striving to get to a place of self-actualization, the desire to become the most that one can be, but a lot of people never get to experience that because they don't get the lower level needs met.”

• “I use all my team members' goals to drive my behavior. Team members hitting their goals and hierarchy of needs allows me to sustain self-actualization.”

This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company? 

While entrepreneurs and team leaders don't regularly ask this, it's important to instill it into your team. When you own up to your mistakes and treat others equally, you create a strong accountability structure moving forward that everyone can pick up on. On the flip side, just as owning up to your mistakes is necessary for team success, so is praise and appreciation. Ensuring that you point out the achievements of your team members lets them know that you're investing in their growth and security. 

Purpose Chasers, be sure to tune in next week as I share how Maslow's Hierarchy of Needs applies to business, specifically how it applies to your employees and team members. 

Topics Discussed:

• The Number 1 question to ask yourself when facing adversity in your business
• Why owning your mistakes makes you a better leader
• Finding mutual ground and equality with your team
• Establishing a solid accountability structure
• Understanding the balance between praise and demand
  
  

Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net

Quotes:

Mark Crandall

• "Whenever something happens that negatively impacts your company, the most important question to ask yourself is, "What can I do better." 
• “An iron fist can only go so far, but too much praise can get you in trouble. Finding the balance between praise and demand is key.”
• “I never want to be better than the team beside me. I don’t view myself as better or less than the people surrounding me. We are all equal.”
• “Making money is great, but not on the backs of those you rarely show appreciation to.”
• “Good is the enemy of the great. Keeping the good may prevent the great from ever gracing you with their presence.”