Heart-centered Tradesmen know that homeowners aren't dollar signs; they're human beings. They understand that the ultimate root of a sale is building a relationship with the homeowners. If you build that relationship and build that rapport, your service is only a byproduct. And as promised, my guest this week knows how to add value to gain the trust of homeowners.

This week, I am talking with Craig Bouthiette, Area Sales Manager at Owens Corning, about the importance of bringing value to the homeowner. Craig has been in the Trades Industry for 10+ years, and he credits his success to the relationships with his homeowners. 

In this episode, Craig talks in-depth about how simply lowering your prices can ultimately stunt your company's growth. We also discuss the importance of educating homeowners rather than giving them a fixed price point, what it means to own your value in your company, and what homeowners desire the most. 

Topics Discussed:

• How to find the true needs of the homeowner to gain their TRUST
• EDUCATING the homeowners' rather than simply lowering your price
• How to own your VALUE and not undersell your company
• Why it's essential to stick with the INTEGRITY of your business

The Nail Method is the step-by-step blueprint on how to increase revenue, decrease expenses so that you can gain more clients, and give uninterrupted time to your family… 

...Without the stress of having to check your phone for new jobs or follow-ups before bed. 

Get access to the FREE NAIL Method here:

https://heartcenteredtradesmen.com

Communication is vital, and if you are not effectively communicating with your clients (and potential clients), you will spend more of your time on the phone playing catch up than actually finishing the job. 

This week, I share the keys to getting paid in full before your jobs are completed, how to book clients out for months on end, and how to stop your phone from ringing non-stop. 

As I shared in Episode 46, setting criteria for your appointments creates the standard of who you want to work with. The next step is communicating how you want to work with them. Gone are the days of the "hustle" and "grind" culture. It's time to start implementing systems and processes to streamline more effective communication upfront to save you from headaches in the long run. 

Heart-Centered Tradesmen, stay tuned for next week as I have Craig from Owens Corning coming on to discuss the advantages of selling value to your customers. Whether you're a roofing company or not, this conversation is jam-packed with value on how to pre-sell homeowners on why you're better than the next company.

Topics Discussed:

• Going against the grain of the “Hustle” and “Grind” culture 
• Implementing Systems and Processes to minimize burnout
• How to minimize the amount of work long-term to increase production 
• Creating a new mindset around selling the “Value” rather than just a job

The Nail Method is the step-by-step blueprint on how to increase revenue, decrease expenses so that you can gain more clients, and give uninterrupted time to your family… 

...Without the stress of having to check your phone for new jobs or follow-ups before bed. 

Get access to the FREE NAIL Method here:

https://heartcenteredtradesmen.com

It's no secret that not all appointments are created equal. Anyone in a service-based industry will tell you that not every lead is golden. However, there are automations you can set in place to ensure you're not wasting more of your time (and potential homeowners' time as well).  

This week, I am sharing the KEY to setting notch sales appointments in the trades industry: Pre-qualifying your appointments. 

Most tradesmen that have a lack of appointments become focused on lead generation. It's not uncommon to fill a calendar with bs appointments; this is why prequalifying is essential. Your sales team can only take so many appointments in a week, and you better ensure they are the highest quality appointments in your schedule.

Heart-Centered Tradesmen, stay tuned for next week as I'm diving further into the specific prequalification and specific processes we are engaged within ongoing communication with customers.

Topics Discussed:

• 5 prequalifying questions that set my sales team for optimal appointments 
• Don't be afraid to say no to a potential job; Get clear on your parameters
• The 1 question we ask every call to tell if the customer is ready to move forward
• How to build rapport with your homeowners; Their problem is your solution

The Nail Method is the step-by-step blueprint on how to increase revenue, decrease expenses so that you can gain more clients, and give uninterrupted time to your family… 

...Without the stress of having to check your phone for new jobs or follow-ups before bed. 

Get access to the FREE NAIL Method here:

https://heartcenteredtradesmen.com