Career English

We're in the middle of an epidemic of average. So-called "normal" people get up every day, go to work, do what's asked of them, leave promptly at five, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don't stress too much or work too hard. Your career isn't everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you've dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, you're a complete SEO newbie looking for a large slice of the ranking pie or you're a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

*Read by the authors and celebrated podcasters, Jennifer Welch and Angie Sullivan!* From the beloved hosts of the hit podcast I've Had It, an honest, irreverent and inspiring guide to overcoming life's unexpected challenges and finding joy, stability and humor in today's chaotic world, for fans...

Resilient leaders rise: Empower yourself and your team to conquer every challenge. Have you ever experienced a moment when the pace of the world seemed to surpass your ability to keep up? As a leader, the demands of navigating through challenging times can feel utterly overwhelming. The business landscape is evolving at an unprecedented rate, presenting new challenges and uncertainties every day.

The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental...

Do you often set goals that you never seem to reach? We're all filled with dreams and aspirations. Most long for fulfilling relationships. Some desire personal freedom. Others want fame and success. And some strive for profitable businesses. Wherever your ambitions may lie, goal setting can get you there. We all have important milestones we'd like to reach. The trick is to create a plan and commit to it. Setting S.M.A.R.T. goals can help you do this.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

In Overcoming Passive-Aggression, Dr. Tim Murphy and Loriann Hoff Oberlin provide an in-depth look at a topic we've all faced but haven't always recognized: Hidden anger. When people don't express their views and feel compelled to conceal their true beliefs and emotions, behaving in ways that...

Hard work is necessary for a job but not sufficient for career growth. Given that workplace dynamics are ever-changing, one needs to anticipate and prepare for the impending twists and turns in one's career. Lack of understanding of managing key relationships can lead to frustration in one's career. Being in a hurry to rise, people often ignore to hone this skill, focusing too much on their subject matter expertise.

Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers. The 10 Golden Rules of Customer Service represents the costly mistake of removing customer satisfaction from the bottom line.

Productivity expert Paula Rizzo shows how you can use lists to your maximum advantage. She helps you assess the work you have in front of you and identify how to best spend your time - figuring out what to work on versus what to delegate, what’s important versus what can wait. From evaluating tasks through the lens of your top priorities to embracing your own productivity rhythm and scheduling free time to recharge, her tips will empower you to accomplish more of what’s meaningful.

Our lives are defined by the stories we tell ourselves, but those stories aren't always true. Narratives that are based on outdated or irrelevant information can run (or ruin) our lives for years, even if those stories are wildly different from the objective reality that formed them.

In his most important work to date, Ray unveils his raw and riveting testament, sharing his lessons in network marketing and how they intersect with his newfound faith and the transformative impact it has had on every aspect of his life.

Forget the old concepts of retirement and a deferred life plan. There is no need to wait and every reason not to, especially in unpredictable economic times. For living more and working less, this book is the blueprint. This expanded edition includes dozens of practical tips and case studies from people who have doubled their income, overcome common sticking points, and reinvented themselves using the original book.

It's weird and frankly bewildering that the most talented women in the world are often the ones struggling to make fabulous money from their talents. In Get Rich, Lucky Bitch!, you'll get the tools and inspiration you need to go to the next level of wealth - whether you're starting from scratch...

The Strange Career of Jim Crow is one of the great works of Southern history. Indeed, the book actually helped shape that history. Published in 1955, a year after the Supreme Court in Brown v. Board of Education ordered schools desegregated, Strange Career was cited so often to counter arguments for segregation that Martin Luther King, Jr. called it "the historical Bible of the civil rights movement." The book offers a clear and illuminating analysis of the history of Jim Crow laws, presenting evidence that segregation in the South dated only to the 1890s.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.