English Research

The Secret Commonwealth of Elves, Fauns & Fairies is an extraordinary journey into the hidden folklore and mysticism of Scotland’s magical realms. Written by Reverend Robert Kirk in the late 17th century, this classic text dives into the secret lives of supernatural beings said to inhabit the Highlands—elves, fauns, fairies, and other mysterious entities that coexisted with humanity just beyond the visible world. Kirk’s observations capture the beliefs, sightings, and stories of these entities, revealing a world rich with wonder, superstition, and spiritual insights.

In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

F--k the F--kity F--kin' F--ker. Fans of Katherine Dunn won't be surprised that this was her father's favorite sentence, or that, as a young girl, she heard it as a kind of profane poem, a secret song. For many of us, the language of Geek Love carries a similar staying power, born of Dunn's agile use of language and her strange, beautiful diction. And as a true exegete of the expletive, she remained undividedly devoted to obscenity - both as scholar and practitioner.

For thousands of years those of Ra have sought to teach the Law of One to seekers of truth on Earth who wished to learn of the unity or oneness of all things. This basic law of all creation is buried deep within each of our hearts because we really are one in love and in light, the building blocks of the universe. We are all manifestations of the one infinite creator. We are the creator. We are not learning this law for the first time but are remembering it yet again as all mystics have taught throughout Earth’s history.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

After the demise of Prophet Muhammad (PBUH), the Muslims were divided regarding whom they should follow as their political and religious leader. The Sunnis followed the Prophet’s companions whilst the Shias followed the 12 Holy Imams chosen by God. The Shia Imams were from the lineage of Prophet Muhammad (PBUH) from his only surviving daughter, Lady Fatimah (SA).

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

The purpose of The Investment Checklist is to help you implement a principled investing strategy through a series of checklists. In it, a thorough and comprehensive research process is made simpler through the use of straightforward checklists that will allow you to identify quality investment opportunities.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Is cosleeping safe? How important is breastfeeding? Are food allergies preventable? Should we be worried about the aluminum in vaccines? Searching for answers to these tough parenting questions can yield a deluge of conflicting advice. In this revised and expanded edition of The Science of Mom, Alice Callahan, a science writer whose work appears in the New York Times and the Washington Post, recognizes that families must make their own decisions and gives parents the tools to evaluate the evidence for themselves.

Prepare to unlock the secrets of effective note-taking that will revolutionize your learning and productivity. Packed with proven, research-backed strategies, this comprehensive guide will teach you how to transform your note-taking skills from a chaotic mess into a powerful tool that helps you retain information, generate innovative ideas, and ace your exams or presentations.

Mara Vance never thought her useless psychology degree would lead to studying an actual monster. Subject X-13, aka "The Nightmare," is armed with sharp teeth, claws, and a constantly shifting form… yet Mara finds the huge shadow creature as intriguing as he is terrifying. As Mara studies him, she soon realizes that The Nightmare is far more intelligent than her shady superiors say he is. And every night, she indulges in twisted fantasies about the same monster. What happens in her dreams stays in her dreams—right?

Many students struggle to grasp essential reading and writing skills. They trip over words and get lost in a sea of text, struggling to find their way. These literacy challenges ripple through all subjects–from dealing with math problems to engaging in history discussions. And let's not even talk about the hit to a child's confidence. Enough is enough. It's time to bring effective literacy education to the forefront. This comprehensive resource is filled with actionable, proven strategies to turn your classroom into a hub of literacy learning.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.