Personal Science

Discover the powerful way to transform your relationships with friends, loved ones, and even coworkers, with proven strategies that you can put to work immediately on improving the way you communicate with anyone in any environment.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Some people bounce back in response to setbacks; others break. We often think that these responses are hardwired, but fortunately this is not the case. Stoicism offers us an alternative approach. Plumbing the wisdom of one of the most popular and successful schools of thought from ancient Rome, philosopher William B. Irvine teaches us to turn any challenge on its head. The Stoic Challenge, then, is the ultimate guide to improving your quality of life through tactics developed by ancient Stoics, from Marcus Aurelius and Seneca to Epictetus.

We are living through the most prosperous age in all of human history, yet we are listless, divided, and miserable. Wealth and comfort are unparalleled, but our political landscape is unmoored, and rates of suicide, lone­liness, and chronic illness continue to skyrocket. How do we explain the gap between these truths? And how should we respond? For evolutionary biologists Heather Heying and Bret Weinstein, the cause of our troubles is clear: The accelerat­ing rate of change in the modern world has outstripped the capacity of our brains and bodies to adapt.

Do you have a personality that attracts or repels people? Do you ever wonder why some people who are far less physically attractive than you get swarmed by members of the opposite sex while you are not? Can you attract wealth, power and fame with a super personality? This audiobook can change the way you feel about yourself and very importantly, other people's perceptions of you. It will boost your confidence and help you achieve "Great Personal Magnetism" to gain wealth, fame, love or power.

Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson’s revolutionary methods will show you how to improve at almost any skill that matters to you.

In Brain Rules for Baby, Dr. John Medina shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control. Brain Rules for Baby bridges the gap between what scientists know and what parents practice.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out, and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.

Artificial intelligence is reshaping our world — this book gives you the knowledge and tools to use it effectively while understanding its societal impact. Written by an expert in AI governance, this guide makes cutting-edge technology accessible to all.

Through vivid stories of the experiences of their patients (both adults and children), Drs. Hallowell and Ratey show the varied forms ADD takes - from the hyperactive search for high stimulation to the floating inattention of daydreaming - and the transforming impact of precise diagnosis and treatment.

Burnout. Many women in America have experienced it. What’s expected of women and what it’s really like to be a woman in today’s world are two very different things - and women exhaust themselves trying to close the gap between them. Sisters Emily Nagoski, PhD, and Amelia Nagoski, DMA, are here to help end the cycle of feeling overwhelmed and exhausted. Instead of asking us to ignore the very real obstacles and societal pressures that stand between women and well-being, they explain with compassion and optimism what we’re up against - and teach us how to fight back.

For Twilight fans and beyond: the ultimate guide to love and sex, vampire-style. Women daring and lucky enough to discover romance with a vampire claim to enjoy the most intense love and sex of their lives. But how do you find a vampire of your very own? And just how do you get him interested in ravishing you within an inch of your life? Will the ecstasy of the coupling be worth the inherent risks of vampire love—the risks of drinking your blood, the risks of secrecy, and the risks of betrayal?

Bob Proctor studied the mind, paradigms, and the universal laws of money for over sixty years. There is no one better than Bob to teach you the secret behind the Wallace Wattles book, The Science of Getting Rich. He has reduced the most complicated concepts from that classic into its simplest form. The Secret of the Science of Getting Rich will give you many practical ways to apply the concepts to your life—starting today. But first, you must believe that you can attract anything you want in life.

Nobody needs to be told there isn’t enough time. Whether we’re starting our own business, or trying to write a novel during our lunch break, or staring down a pile of deadlines as we’re planning a vacation, we’re obsessed with our lengthening to-do lists, overfilled inboxes, work-life balance, and ceaseless struggle against distraction. We’re deluged with advice on becoming more productive and efficient and life hacks to optimize our days.

Since bestselling author Ryan Holiday introduced Stoicism to the world with The Obstacle Is the Way in 2014, this simple but powerful philosophy for life has taken the world by storm. This brilliant and engaging book is an invaluable source of wisdom for anyone who wants to become more successful at what they do, whether you’re a student, a parent, a professional athlete, or a world leader. Now, Ryan Holiday has updated and expanded this modern classic with a new introduction and new content featuring a diverse set of inspiring characters.

In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous, and the most successful. He asks the question: What makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: That is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

Just days after Raynor learns that Moth, her husband of 32 years, is terminally ill, the couple lose their home and their livelihood. With nothing left and little time, they make the brave and impulsive decision to walk the 630 miles of the sea-swept South West Coast Path, from Somerset to Dorset via Devon and Cornwall. They have almost no money for food or shelter and must carry only the essentials for survival on their backs as they live wild in the ancient, weathered landscape of cliffs, sea and sky.

Dive into the transformative world of Wallace D. Wattles with this comprehensive trilogy collection, featuring his three seminal works: "The Science Of Getting Rich," "The Science Of Being Well," and "The Science Of Being Great." Originally published in 1910 and now masterfully restored, this collection offers readers a unique opportunity to experience Wattles' pioneering insights with essential annotations, including a unique preface from the publisher and historical context.

Is cosleeping safe? How important is breastfeeding? Are food allergies preventable? Should we be worried about the aluminum in vaccines? Searching for answers to these tough parenting questions can yield a deluge of conflicting advice. In this revised and expanded edition of The Science of Mom, Alice Callahan, a science writer whose work appears in the New York Times and the Washington Post, recognizes that families must make their own decisions and gives parents the tools to evaluate the evidence for themselves.

Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs”. It went viral. After a million online views in 17 different languages, people all over the world are still debating the answer.