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Sell It Like Serhant

How to Sell More, Earn More, and Become the Ultimate Sales Machine
Written by: Ryan Serhant
Narrated by: Ryan Serhant
Length: 6 hrs and 13 mins
4.5 out of 5 stars (279 ratings)

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Publisher's Summary

A lively and practical guide to sell anything and up your business game from one of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant.

"Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game." (Andy Cohen, host of Watch What Happens Live... and New York Times best-selling author of Superficial)

Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Whether you are selling a brownstone or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you. 

Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on:

  • The seven stages of selling
  • Getting FKD: how to be a time manager, not a time stealer
  • Negotiating like a boss
  • "The one who...": everyone needs a hook
  • Pulling the indecisive client forward
  • And much more!

This audiobook is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client.  

A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them every. Single. Time.  

Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales.

Ready, set, go!

©2018 Ryan Serhant (P)2018 Hachette Audio

What the critics say

"Sales are the foundation of any company, and this must-read book shows you how to master it. Ryan's journey as he sharpened his own sales skills is truly inspiring and something every salesperson or entrepreneur needs to learn from." (Daymond John, star of ABC's Shark Tank and New York Times best-selling author of Rise and Grind)

"Ryan Serhant is the authority on all things selling. If you want to sell more than anyone else, read this now." (Gary Vaynerchuk, New York Times best-selling author of Crushing It!: How Great Entrepreneurs Build Their Business and Influence - and How You Can, Too)

"Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it." (Ryan Holiday, best-selling author of The Obstacle Is the Way and Ego Is the Enemy)

What members say

Average Customer Ratings

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The most engaging audiobook I’ve ever listened to

Ryan’s enthusiasm and perspective will keep your attention and inspire you. Love this and will listen again multiple times.

2 of 2 people found this review helpful

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Serhant Needs to Put Out More Books!

Finished the book in two days! I didn’t want to get out of my car. Serhant is very funny and offers great advice. Hope he puts out more content.

1 of 1 people found this review helpful

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    5 out of 5 stars

Awesome advice can apply to a lot you pursue<br />

Great read
Get this if you need want to get solid advice on moving your life forward.

1 of 1 people found this review helpful

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Nice

Love the guy! Great book I would suggest it to anyone who needs inspiration or motivation to do anything.

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Entertainent but not exceptionnal

I was entertained but not learn a lot. Funny book and great delevery but there is other sells books more percutent. If you are looking for s brief reminder of sales skills but if you want more theoriclal things is not the one

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Amazing book!

This book was fun to listen to even if you're not in real estate. Motivational that is all. Don't give up ever and be dynamic.

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LOVE!!

E's & F's are brilliant, thank you for getting the conversation started. I now know where to start!

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Very enjoyable

If you like Ryan Serhant's vlogs and Million Dollar Listing NYC you will love this book! I love how he also explains the way he structures his day, very helpful for young entrepreneurs. It's also very cool that he's the one narrating the book. Well done!

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overall great tips for sales.

liked the fact it was Ryan talking made it feel more authentic and genuine. great book

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Fantastic!

Aspiring salesperson or not, Sell It Like Serhant is an unbelievable read. The information Ryan is so kind to share applies not only to the life of someone who works in sales, but also to anyone with a hunger for more success. Would recommend to anyone looking to improve their mindset in their chase towards a successful career and a happy life.

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  • Jennifer
  • 2019-02-12

Best Sales Book I’ve Ever Read

I am a top performing Realtor and Broker Owner of a Boutique real estate company in Massachusetts. I am in constant pursuit of maximizing my potential and the potential of my team. I read many books as a result and this is by far the most motivating, uplifting and well written sales book I’ve had the pleasure to read. I enjoyed every single chapter. I listened on audible and Ryan was also funny and engaging. I have since purchased this book for everyone on our team. I play clips to get people motivated and fired up at the start of our weekly meetings and we are all now enjoying the book as a company. Thank you for sharing you knowledge with us. You have reminded us here how blessed we are to be in sales- the most exciting of all professions and you have encouraged everyone in our company to live their best lives by always striving to maximize their potential. What an incredible message to share with the world. Time to write another now!

6 of 6 people found this review helpful

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  • sean
  • 2018-09-20

Funny, humble and entertaining

It’s an enjoyable listen. His frank and honest storytelling offers valuable insight into triumphing over adversity and mistakes. His humble funny manner makes it very easy to relate to.
Reminds me of Tim Ferris The 4 hour work week.

9 of 10 people found this review helpful

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  • Amazon Customer
  • 2018-11-16

entertaining and fun, but not that useful unless

great presentation, high energy, and inspiring. but not all that useful as an actual giude to how to manage the sales process, unless you are specifically selling overpriced real estate to neurotic New Yorkers.

3 of 3 people found this review helpful

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  • Traci
  • 2018-11-04

I should be embarrassed...

I have never finished reading a book from cover to cover, nor have I ever finished listening to an audio book. But I owe it to Ryan to put myself out there and let everyone know, I just finished listening to "Sell it Like Serhant" in 2 days! Ryan's humor is hilarious to me and I could relate to him on many levels. This book inspired me to get myself motivated again and gave me some great tips on initiating things in order to fill my pipeline. I truly felt like I was sitting in a room with my best friend chatting about how to keep myself motivated and understanding that deals will fall apart, but that doesn't mean I have to. Thank you thank you thank you Ryan Serhant. I hope to meet you face to face so I can tell you my success story that was inspired by you! Because I WILL have that story to tell.

2 of 2 people found this review helpful

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  • Konstantin
  • 2019-05-25

This book makes you better than you were yesterday

I wrote down 4 full pages of quotes for myself during reading this book and start using this thoughts in my daily life. It really helps me be better person, be more productive and saying YES to new possibilities as much as I can. I want to say HUGE THANKS to Ryan for this book and his VLOG's cause they makes me KEEP PUSHING every single day of my life. It really made my life way much better and happier. AND YES - I KEEP WATCHING!!! READY SET GO!

1 of 1 people found this review helpful

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  • Amazon Customer
  • 2019-02-23

Great Stories & tips but inappropriate language

The book had great stories & great tips. Major turnoff were the multiple F-bombs and other strong or inappropriate language/talk that wasn't necessary and hurt the good vibes. I don't appreciate that personally and have kids that can overhear the books I listen to. Also the New York pride & arrogance was quite strong and a turnoff. I ate the meat and spit out the bones. If the negatives hadn't been present than I would have given it a solid 5 stars. Ryan is a very entertaining guy and has done an incredibly job for himself thus far due to his tenacious drive and discipline. He shared many great things that I would like to implement. Really funny guy. Solid tips. Solid book.

1 of 1 people found this review helpful

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  • Luz
  • SAN DIEGO, CALIFORNIA, US
  • 2019-02-14

Inspiring!

This is a super entertaining and inspiring book. I highly recommend it to anyone on sales, whether you are just starting or have been in business forever!

1 of 1 people found this review helpful

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  • Erika
  • 2019-02-13

Thank you Ryan!

Ryan the Lion. I absolutely enjoyed listening to your fun stories, timeline of your growth, tips for developing, and the hilarious references. Your tips are empowering for more than sales. I hope you get another chance to “dance with toddlers!” I appreciate you and thanks for your inspiration.

1 of 1 people found this review helpful

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  • Charles Shepherd
  • 2018-11-07

Really Good Book With Practical Steps

I found Ryan through YouTube because I don't watch tv. I already enjoyed his fun personality through the vlog. So after watching his interview with Grant Cardone I figured I would pick up the book.

The audio was well done and Ryan did very well using tonality and inflection to really drive certain points home.

The actual content was largely what you find in other business books. But the other 10% is gold and I will be going back over those chapters. If you're a business person or in sales (at any seniority level) you must get this book.

1 of 1 people found this review helpful

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  • Coach1
  • 2018-09-27

Deezam! One helluva 1st book sir!!!

Damn @RyanSerhant ! what a FANTASTIC book and job narrating. Your delivery and humor kept it very intriguing and the content was great.

can't wait for the next book: "Ready, Set - GO!!!"

Fidel Moralez, Broker|,Realtor S.F. Bay Area

1 of 1 people found this review helpful

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  • jessyme
  • 2018-10-07

Good if you are new in Selling

Ryan is funny, precise and always interesting to listen to. You will consume this audio book in a few days.

This won't be the most precise or mindblowing book on sales you will read, especially if you are in bmB2B sales. But Ryan's story remind you of the invaluable basics so you remember them.
Good to have.

1 of 1 people found this review helpful