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Publisher's Summary

This national best seller is a lively and practical guide on how to sell anything and achieve long-term success in business. 

Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. 

Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like:

  • The seven stages of selling 
  • How to find your hook 
  • Negotiating like a boss
  • How to be a time manager, not a time stealer
  • And much more! 

Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time. 

Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, go!

Sell It Like Serhant is a USA Today best seller, Los Angeles Times best seller, and Wall Street Journal best seller. 

©2018 Ryan Serhant (P)2018 Hachette Audio

What the critics say

"Sales are the foundation of any company, and this must-read book shows you how to master it. Ryan's journey as he sharpened his own sales skills is truly inspiring and something every salesperson or entrepreneur needs to learn from." (Daymond John, star of ABC's Shark Tank and New York Times best-selling author of Rise and Grind)

"Ryan Serhant is the authority on all things selling. If you want to sell more than anyone else, read this now." (Gary Vaynerchuk, New York Times best-selling author of Crushing It!: How Great Entrepreneurs Build Their Business and Influence - and How You Can, Too)

"Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it." (Ryan Holiday, best-selling author of The Obstacle Is the Way and Ego Is the Enemy)

What listeners say about Sell It Like Serhant

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Serhant Needs to Put Out More Books!

Finished the book in two days! I didn’t want to get out of my car. Serhant is very funny and offers great advice. Hope he puts out more content.

2 people found this helpful

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The most engaging audiobook I’ve ever listened to

Ryan’s enthusiasm and perspective will keep your attention and inspire you. Love this and will listen again multiple times.

2 people found this helpful

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Always been a fan of Serhant

This gentlemen is a true genius salesperson. I highly recommend this book, not just for the performance but also for an amazing story. I will be also inspired by him and his genius. Looking forward to be like him.

1 person found this helpful

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Awesome advice can apply to a lot you pursue

Great read
Get this if you need want to get solid advice on moving your life forward.

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Hilariously educational!

You know that feeling when your cheeks hurt from smiling so much after you walk out of a comedy show? That's how my face is feeling after listening to this book!

Ryan has done an exceptional job at capturing his audience attention. He shares so many quality tips that will help my business, yet does it with a touch of comedy!

Great read! I can't wait to apply some of his strategies that will take my business to a whole 'notha level!

- Kelsey from Canada!

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Great Book!

Great book!
Love it when the author narrates their own book.
Ryan kills it!
Not only provides great advice but makes it interesting and the stories he tells back up his messages.

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An experienced tone to be a seller

FKD - (Finder as CEO - Keeper as CFO - Doer as a Satff) is a daily routine for a successful seller

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Excellent!!

This was an amazing listen! It was so great to have Ryan narrate it. His authentic manner throughout the book was so wonderful.

The book is helpful with great tips and strategies. It’s one of the best sales books that I have “read”... I purchased his new book on audible 5 mins after I finished this one.

This is 10/10 💫

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WAYYYY beyond expectations!!!

Ryan's heartfelt-yet-killer-sales strategies book was SUCH a pleasure to listen to!!

I was honestly blown away...

Been an Entrepreneur for almost 20 years and have listened to countless business advice resources....

This book was:

• Concise
• Clear
• Courageous

All the information is concise and digestible!
Examples and stories are clear!
Ryan reads his book with courage - telling us, the readers, that we too can feel completely alone and overwhelmed but grow into the successful business owners and salespeople we truly want to become!!

Thank you, Ryan

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good for agents

it's a good book for real estate person to read with some real life examples.

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  • Jennifer
  • 2019-02-12

Best Sales Book I’ve Ever Read

I am a top performing Realtor and Broker Owner of a Boutique real estate company in Massachusetts. I am in constant pursuit of maximizing my potential and the potential of my team. I read many books as a result and this is by far the most motivating, uplifting and well written sales book I’ve had the pleasure to read. I enjoyed every single chapter. I listened on audible and Ryan was also funny and engaging. I have since purchased this book for everyone on our team. I play clips to get people motivated and fired up at the start of our weekly meetings and we are all now enjoying the book as a company. Thank you for sharing you knowledge with us. You have reminded us here how blessed we are to be in sales- the most exciting of all professions and you have encouraged everyone in our company to live their best lives by always striving to maximize their potential. What an incredible message to share with the world. Time to write another now!

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  • Traci
  • 2018-11-04

I should be embarrassed...

I have never finished reading a book from cover to cover, nor have I ever finished listening to an audio book. But I owe it to Ryan to put myself out there and let everyone know, I just finished listening to "Sell it Like Serhant" in 2 days! Ryan's humor is hilarious to me and I could relate to him on many levels. This book inspired me to get myself motivated again and gave me some great tips on initiating things in order to fill my pipeline. I truly felt like I was sitting in a room with my best friend chatting about how to keep myself motivated and understanding that deals will fall apart, but that doesn't mean I have to. Thank you thank you thank you Ryan Serhant. I hope to meet you face to face so I can tell you my success story that was inspired by you! Because I WILL have that story to tell.

9 people found this helpful

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  • Amazon Customer
  • 2018-11-16

entertaining and fun, but not that useful unless

great presentation, high energy, and inspiring. but not all that useful as an actual giude to how to manage the sales process, unless you are specifically selling overpriced real estate to neurotic New Yorkers.

15 people found this helpful

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  • sean
  • 2018-09-20

Funny, humble and entertaining

It’s an enjoyable listen. His frank and honest storytelling offers valuable insight into triumphing over adversity and mistakes. His humble funny manner makes it very easy to relate to.
Reminds me of Tim Ferris The 4 hour work week.

14 people found this helpful

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  • jimmy zaflow
  • 2019-07-23

Very enjoyable listen... not revolutionary

Very easy and fun book to listen to... Ryan has a great voice and style when narrating... there’s a few good teaching / learning points in the book... somewhat unrelatable with regards to the price points he does business in... more of motivational book with some good tips... nothing revolutionary or game changing if that’s what you’re looking for.

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  • Charles Shepherd
  • 2018-11-07

Really Good Book With Practical Steps

I found Ryan through YouTube because I don't watch tv. I already enjoyed his fun personality through the vlog. So after watching his interview with Grant Cardone I figured I would pick up the book.

The audio was well done and Ryan did very well using tonality and inflection to really drive certain points home.

The actual content was largely what you find in other business books. But the other 10% is gold and I will be going back over those chapters. If you're a business person or in sales (at any seniority level) you must get this book.

4 people found this helpful

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  • Konstantin
  • 2019-05-25

This book makes you better than you were yesterday

I wrote down 4 full pages of quotes for myself during reading this book and start using this thoughts in my daily life. It really helps me be better person, be more productive and saying YES to new possibilities as much as I can. I want to say HUGE THANKS to Ryan for this book and his VLOG's cause they makes me KEEP PUSHING every single day of my life. It really made my life way much better and happier. AND YES - I KEEP WATCHING!!! READY SET GO!

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  • Luz
  • 2019-02-14

Inspiring!

This is a super entertaining and inspiring book. I highly recommend it to anyone on sales, whether you are just starting or have been in business forever!

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  • Erika
  • 2019-02-13

Thank you Ryan!

Ryan the Lion. I absolutely enjoyed listening to your fun stories, timeline of your growth, tips for developing, and the hilarious references. Your tips are empowering for more than sales. I hope you get another chance to “dance with toddlers!” I appreciate you and thanks for your inspiration.

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  • Coach1
  • 2018-09-27

Deezam! One helluva 1st book sir!!!

Damn @RyanSerhant ! what a FANTASTIC book and job narrating. Your delivery and humor kept it very intriguing and the content was great.

can't wait for the next book: "Ready, Set - GO!!!"

Fidel Moralez, Broker|,Realtor S.F. Bay Area

2 people found this helpful

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  • jessyme
  • 2018-10-07

Good if you are new in Selling

Ryan is funny, precise and always interesting to listen to. You will consume this audio book in a few days.

This won't be the most precise or mindblowing book on sales you will read, especially if you are in bmB2B sales. But Ryan's story remind you of the invaluable basics so you remember them.
Good to have.

1 person found this helpful