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The Story of Lululemon: Little Black Stretchy Pants

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The Story of Lululemon: Little Black Stretchy Pants

Written by: Chip Wilson
Narrated by: Chip Wilson
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About this listen

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd
Business Professionals & Academics Inspiring Heartfelt Thought-Provoking

What listeners say about The Story of Lululemon: Little Black Stretchy Pants

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  • Overall
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Authentic, raw and mega-helpful book for entrepreneurs and startups!

Admire Chip’s vulnerability to share the truth despite the amount of conflict that likely arose from it- to me, that’s true bravery and legacy. All for the benefit of our learning and wisdom, Chip shared details and ins and outs of his thinking and growth journey. This gave a sincere look into the depths of going public, failing, startup troubles, family involvement, conflicting personalities in a board, key employees, company culture, going against the status quo and so much more! Any entrepreneur with a mindset to grow should listen.

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Highly recommend!

I was excited to read this book but was hesitant based on the reviews referring to the second half of the book being perceived as bitter towards Lululemon. I have to say after finishing the book it is more about the rise and fall of a business model and the personal struggle of being a leader. I believe Chip is describing his side of events that no one allowed him to tell and of course he has a lot to say about how his empire was drastically changed towards the opposition of what Lululemon stood for. Read this book and decide for yourself, but you will certainly take away something from it regardless of your perspective!

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  • Overall
    5 out of 5 stars

entertaining and inspiring

loved it....it was good to get to know Chip and to learn about the ups and downs.

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very good listen

I found the book compelling August a genuine quite inspiring and relatable as an entrepreneur the vertical retail aspect of the business gave me a lot of food for thought

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Eat your heart out Phil Knight!

An inside look of the highs and lows of one of the most prolific brands of the last 20 years. It's a beautiful story and the book is filled with plenty of learnings for any entrepreneur.

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Open, Honest, Inspired.

A great listen for those interested in leadership, people development, culture, change and lululemon. This book reminds us that people can do great things when they have shared vision and passion.

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one of the best business books I have ever read

Chip Wilson told his story; humble, interesting...I learnt numerous things to help me in my life and my business

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Learned so much!

I absolutely love this book and the openness with which Chip Wilson narrates his story and that of Lululemon. A man who knows what he stands for and is not afraid to be himself. Inspiring authenticity. Also so many great book recommendations.

On aside more, Chip Wilson has also really made me want to live in Vancouver :)

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Fascinating story

I’m from Vancouver and had a different idea of who Chip Wilson is. This book was fascinating in that he really gives to his employees in all forms. I’ve switched a few years ago to be a kit & ace shopper - the quality was the original lululemon - it all makes sense now! I have so much respect for Chip’s integrity and sharing his story in his voice. 5 stars - bravo!

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One of the greatest books ever written

This book/audio book is without a doubt one of the greatest books I have ever read/listen to. Greatness in every detail, wonderful story telling with great insights into an entrepreneurial life fulfilled with integrity, realm of possibilities, passion,, personal development, love and family values.
Thank you to the author, Chip Wilson for allowing me the possibility to create greatness for my life and those around me, by having access to your life experience and accomplishments.

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