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  • This Is Marketing

  • You Can't Be Seen Until You Learn to See
  • Written by: Seth Godin
  • Narrated by: Seth Godin
  • Length: 7 hrs and 2 mins
  • 4.6 out of 5 stars (565 ratings)

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This Is Marketing

Written by: Seth Godin
Narrated by: Seth Godin
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Publisher's Summary

Number-one Wall Street Journal best-seller.

Instant New York Times best-seller.

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning - deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your marketing goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work.
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Audio

What the critics say

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)

What listeners say about This Is Marketing

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    4 out of 5 stars

Best book so far this year

Great insights to the new landscape of internet marketing, really helped us re focus our marketing approach.

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    5 out of 5 stars
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Great Insights

The Author gives some great and powerful insight along with great instructions to do well and to serve your customer base. He also chastises charlatans and fakes! That's what's up!

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    4 out of 5 stars
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Good up to date powerful reminders

I’ve read a good few marketing books (22 immutable laws of marketing is my fav) and this one added to my tool belt some real points about focusing on your niche audience. Very important.

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9 people found this helpful

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Somewhat obvious book but well done.

Enjoyed the book very much. Always good to hear it from someone else as well as bring thoughts back to the forefront.

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Amazing As Always

So much great insight as always. Another Seth Godin classic! I took so much away from this book on how to market genuinely and effectively.

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Seth does it again!

Everyone should listen to this book!
A great go-to book when you need inspiration or just simply need to remind yourself what is important in your work.

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Another great read

Seth keeps killing it. First time listening on 1.5x so will definitely re-listen, but definitely worth a listen!

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good audiobook, recommended

good book, had some good marketing tips. easy listening.

some great chapters and topics. good for beginner to expert

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nice, easy insights

its a simple but insightful listen, Inspired me to build and improve my brand

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A marketing degree in seven hours

This was one of the most straightforward, comprehensive and informative books I have ever read for business marketing. It felt like a three-year degree in just a few hours. You can absolutely tell that the information comes from experience, passion and heart.

I couldn’t give this book a higher recommendation

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