Showing titles in Marketing

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In today’s fast-paced digital world, mastering social media is no longer optional—it’s essential. Social Media Marketing: Building Your Brand, Reach Across Platforms With Proven Strategies is your ultimate guide to harnessing the power of Facebook, Instagram, TikTok, YouTube, LinkedIn, and beyond to grow your brand, increase engagement, and drive real results.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose, and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.

In 2010, Tommy Mello became the sole owner/operator of a single garage door service business with $50,000 in debt. Today, A1Garage generates over $30 million in annual revenue, with over 250 employees in 12 states. He shows home service business owners how he did it, and they, too, can in Home Service Millionaire. If you’re like most home service business owners, you are probably just scraping by. You can’t grow your business because there aren’t any more hours in a day.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...

People today are inundated with non-stop content, broken promises, endless product extensions - and pressure from articles titled "The Seven Things That Successful People Do Every Day". They don’t know where to look or who to trust. So, how do you win their time, and their confidence? From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise - three words: Think. Do. Say. Ditch the jargon, and start making good things happen for you and your organization.

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

High Level Consulting: Digital Marketing That Doesn’t Suck cuts through the noise, gimmicks, and overhyped “guru” nonsense to bring you real strategies that actually move the needle. Every episode dives into practical, proven systems for lead generation, automation, attribution, scaling, and building a business that isn’t held together with duct tape and hope. Whether you’re running an agency, growing a local business, or trying to squeeze more ROI out of your marketing stack, this podcast gives you the playbook—minus the fluff, hacks, and headaches. Straight talk. Actionable ...

The HyperFast Agent Growth Show gives you the exact strategies top real estate agents and industry leaders use to scale their sales, teams, and income. Hosted by billion-dollar agents Dan Lesniak and Keri Shull, each episode delivers tactical, AI-powered systems you can implement immediately. Dan and Keri have hosted over 600 episodes of the HyperFast Agent Show before relaunching this podcast to deliver world class training to agents on what is working right now in the real estate market. They have sold over 5,000 homes, coached thousands of realtors and helped real estate agents profitably ...

Say Yes to You! Step into a world of courage and transformation with Kier Adair as she uncovers what truly happens when women stop playing small and choose to be seen. From personal breakthroughs to the hidden stories behind business success, each episode of Say Yes to You! brings heartfelt narratives, practical wisdom, and powerful moments of growth. Every two weeks, you’ll journey through real experiences, inspiring voices, and the magic that unfolds when you finally say yes to yourself. Say Yes to You! is your invitation to explore the extraordinary confidence that comes from being ...

Qual è il futuro dell’agricoltura italiana? L’Impresa agricola oltre la pac, Podcast voluto da Fieragricola e realizzato in collaborazione con L’Informatore Agrario, cerca di rispondere a questa domanda dando voce a giovani imprenditori che hanno coniugato tradizione ed innovazione ad una visione differente del mondo rurale, unendo il tutto in una parola chiave: strategia.

Ein Podcast über moderne Kommunikation, smarte Serviceprozesse und zukunftsorientierte Kundeninteraktion. Wir sprechen darüber, wie Unternehmen durch klare Strategien, innovative Technologien und effiziente Abläufe echte Verbindungen schaffen. Jede Episode liefert praktische Einblicke, Storys aus der Praxis und Impulse für alle, die Kundenkommunikation professionell weiterentwickeln wollen.