Get a free audiobook

Exactly What to Say: For Real Estate Agents

Length: 2 hrs and 14 mins
Categories: Business & Money, Careers
5 out of 5 stars (7 ratings)

CDN$ 14.95/month after 30 days. Cancel anytime.

Publisher's Summary

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey. Therein the opportunity lies.

In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most... 

©2019 Phil Jones (P)2019 Phil Jones

What members say

Average Customer Ratings

Overall

  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

No reviews are available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • phoebe
  • 2019-11-17

excellent read for Realtors

easy read with great scripts. buy it, it's worth every penny and I'll listen to it more than once

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Mr. Mark Loewenberg
  • 2019-11-16

Winner winner chicken dinner!

This is great for all real estate agents to get extra thoughts on what to say when to say it and especially questions to ask to create thought-provoking answers from buyers and sellers in the real estate market.

A quick read but I can see myself listening to this several times to help me remember some of these awesome thought-provoking questions!

3 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • azb
  • 2020-01-20

FYI, We give it every agent -AHS Realty PROS

Even though we only charge a flat fee per transaction, we provide AHS Realty Pros agent a copy of this book. Yes, it's that good. I also recommend reading "100% Commission Brokerage and Death of the Big Box Realty"

So we just opened a 100 real estate commission brokerage in Concord California at 3.5 months ago and are blessed with 15 agents so far. I just read this book and am amazed at the great information within the 2-hour read. . I would give this book an A++, the only thing the author missed in my experience is to have a dedicated agent recruitment site (not just a land page) and be transparent about what you offer. If you are an agent in northern California around Concord, Pleasant Hill, Martinez, look us up.

Before opening the brokerage I did work at another 100% commission brokerage (Homesmart, they charged monthly fees, lacked technology, slow to innovate, the broker avoided providing real support, and junk fees like printing which was sometimes over $300 per month, we had to pay for our own Christmas Party, no real training) and a big box realty company (KW, never again, KW =Kill Wealth, the Kelle app didn't work, why should agents have buy a KW t-shirts for $35 to wear on Red Day (we give every agent 4 t-shirts for free)? why are they sooo many systems that talk to one another, why do agents have to pay to get real version of the market leader website, Why does an agent have to pay to have a real CRM system like brevity?, why is KW family reunion not free for KW agents?) and honestly between the fees and being pulled every direction, it was exhausting. I also interviewed with Re/Max, c21, Grupe, Pmz, and other brokerages but it was all smoking mirrors, The agent is the star of the show not the rokerage, the broker's only role is to support the agent, not milk them!!!

The 100% real estate commission platform with no monthly fees brokerage is the future, especially if the brokerage offers a free best in class CRM / IDX website / Includes marketing business cards, magnets, x-banners, name badges etc... The key to getting great agents is to handle the initial setup for the agent, like the website, mobile app, etc. The brokerage should be saving the agent other monthly fees by building everything into backend for the agent. If want to know what systems we use, I will be happy to share it with anyone, just reach out to me on at URL above. _Adam Barakzai

Final thoughts, If you want to open a brokerage you have to love helping people, this is the only requirement. You gotta be willing to answer the calls, give them great advice, and something just be a friend. I honestly didn't see any benefit to the big box reality platforms except for KW bold (you don't have to join KW to go bold, but the cost is about $800, worthly every penny), management was always behind closed doors, the focused on the season stars which is really dissatisfying to the rest of agents. About 70% of our agents are KW (easy to convert, because usually after 6 months @ Keller Willaims they saw there is no value in staying) agents but we plan on going our Compass agent base (FYI, all parties end, you can't give away money forever like compass is doing) + Focusing on recruitment of the top 400 agents in our market place. I wish everyone the best and I'm here to help if you need it.

I've read this book 3 + times and it's a must-read

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Peter E. Mclean
  • 2020-02-07

Exactly what to say!!!

Love this book!!! Rarely is a book so well tltled. My go to for my scripts, emails and phone calls. Exactly what to say is just that - exactly what to say!!!