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In 2010, Bruce Poon Tip shut down his human resources department. After building G Adventures from his garage into the world’s largest adventure travel company with over 1,500 employees around the world, it was a controversial decision. Poon Tip is a sought-after speaker whose unconventional management practices have helped him build an adventure travel company with $200 million in revenue and consistent and unprecedented growth for over two decades.

Bruce Poon Tip started one of the world’s biggest global travel companies with only a couple of kayaks and a dream. The company, G Adventures, was on track for a record year in January 2020. Then, the world stopped—their income dropped to zero and they had to shut down operations in more than 100 countries. Now the Canadian company is about to crack a billion dollars in annual sales for the first time. How did they survive and ultimately thrive when so many other businesses didn’t?