Showing results by author "George Diamond" in All Categories

Have you been trying to market your business for a long time but the sales meter never seems to budge in the positive direction? If so, then it’s very likely that you’ve not tried configuring your sales strategy to appeal to the emotional needs of your target market – which is best achieved through stories. Unlike what most people think, the fastest growing businesses don’t lean towards statistics and features but more towards engaging tales- which get people to care about the product by evoking feelings and a sense of connection with the business.

You are about to discover exactly how to master the craft of public speaking and blend it with effective storytelling to propel your business and personal brand to the next level! In business, stories have a powerful meaning and function besides offering entertainment value. They connect people with other people, brands, and businesses and provide context, meaning, and evoke a sense of purpose.

The use of storytelling in business marketing has been proven to establish personal connections between consumers and brands. According to research, 55 percent of consumers who love the story of a brand are willing to make a purchase. And if you can learn how to tell your brand/business story the right way, you can turn the life of your business around, quite literally!

You are about to discover how to leverage the power of storytelling to get customers to want to buy from you, build strong customer loyalty, maximize your profits, and achieve much more.