Showing results by narrator "David Drummond" in All Categories

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Once he was the gaijin champion of a cruel and oppressive empire. Now Dev Cameron is a military commander for the rebellious newborn Confederation and at tentative peace with the galaxy's all-powerful rulers. But treachery has shattered the uneasy truce, as the imperial lords prepare to rain destruction down upon the outpost of New America, delivering the final death blow to the still young revolution.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Dev Cameron joined the military to fly a starship but is rated unsuitable and grudgingly accepts an assignment with the ground forces, piloting a massive walking tank (a warstrider). But Cameron may yet get a chance at glory when he makes a discovery about the alien foes that could change the course of the war.

The dead have risen, and they are hungry. Slow and plodding, they are legion. The undead hunt the living. Stop and they will catch you. Hide and they will find you. If you have a heartbeat, you do the only thing you can: You run. Survivors escape to an island stronghold: a cop and his daughter, a computer nerd, a garbage man with a piece of rebar, and an escapee from a mental hospital with a lifesaving secret. After reaching Alcatraz, the ever-expanding group of survivors realize that the infected are not the only threat.

"I am Wistala. Wistala the great dragon huntress, a silent green avenger, dropping from the clouds...." Such is the mettle of young Wistala, one of four dragons born high in the mountains, as she breaks free of her shell. The last of a dying breed, the siblings learn of their legacy from their devoted mother and protective father - until the fateful day when their dark sanctuary is invaded by a group of slave-trading dwarves.

Dev Cameron helped the rebel Confederation defeat the Hegemony forces at Herakles, but his experience merging with an alien Naga consciousness has changed him irrevocably, and the rebellion rages on. After the passive DalRiss unexpectedly attack the Hegemony, Dev and Katya Alessandro are sent to meet with the aliens to determine if they have a common enemy.

Now, in the first book ever written about this ultrasecretive department, the former director of OTS teams up with an internationally renowned intelligence historian to give listeners an unprecedented look at the devices and operations deemed "inappropriate for public disclosure" by the CIA just two years ago.

For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

In the Vietnam War, American "rough riders" drove trucks through hostile territory delivering supplies, equipment, ammunition, weapons, fuel, and reinforcements to troops fighting on the war's ever-shifting front lines. But, all too often, the convoys themselves became the front lines. Frank McAdams, a Marine Corps lieutenant, learned that the hard way during a tour of duty that began right after the 1968 Tet Offensive and the siege at Khe Sanh.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

In Volume One of the Crimson Shadow series, young Luthien Bedwyr rebelled against the vicious rule of Wizard-King Greensparrow and his cruel wizard-lords. In Volume Two, he made use of a magical cape that renders its wearer invisible---except for a lingering crimson silhouette.

Now, the evil Greensparrow is back - and with a vengeance. Using dark, hideous magic, Greensparrow has taken the form of a massive dragon - a virtually unstoppable force that only Luthien can defeat.

In God's Battalions, award-winning author Rodney Stark takes on the long-held view that the Crusades were the first round of European colonialism, conducted for land, loot, and converts by barbarian Christians who victimized the cultivated Muslims. To the contrary, Stark argues that the Crusades were the first military response to unwarranted Muslim terrorist aggression.

Since the 2008 financial crisis, the price of gold has skyrocketed - in three years, it has more than doubled from $800 an ounce to $1,900. This massive spike kicked off an unprecedented global gold-mining and exploration boom, much bigger than the Gold Rush of the 1800s. In Gold, acclaimed author Matthew Hart takes you on an unforgettable journey around the world and through history to tell the incredible story of how gold became the world's most precious commodity.

Young noble Luthien Bedwyr is too privileged to understand that his once-proud land, Eriador, suffers under the demonic oppression of Wizard-King Greensparrow. Until the day Luthien seeks justice for a friend's murder---only to become a fugitive fleeing the king's monstrous cyclopian soldiers. Befriended by the irrepressible "highwayhalfling" Oliver deBurrows, and enlisted by an ancient, mysterious mage, Luthien's exile will become an enchanted quest to steal a mystic prize from a dragon's hoard.

This is clearly abook every manager should listen to. One of the issues Mintzberg addresses is the frenetic pace and relentless pressures of the job - most managers hardly have time to think. So Mintzberg has done some revising and some updating and has distilled the essence of his original book into a lean, action-oriented shortened version. The core of the book remains the same: Mintzberg's observations of twenty-nine different managers, from business, government, and nonprofits, working in diverse settings ranging from a refugee camp to a symphony orchestra.

The religious turn to their faith to find meaning. But what about the many people who lead secular lives and are also hungry for meaning? What guides, what approaches are available to them? Distinguished philosophers Hubert Dreyfus and Sean Dorrance Kelly explain that a secular life charged with meaning is indeed within reach.

Like so many others, David Lebovitz dreamed about living in Paris ever since he first visited the city in the 1980s. Finally, after a nearly two-decade career as a pastry chef and cookbook author, he moved to Paris to start a new life. Having crammed all his worldly belongings into three suitcases, he arrived, hopes high, at his new apartment in the lively Bastille neighborhood.

In Choosing Civility, P. M. Forni offers twenty-five rules for connecting effectively with others - at home, at work, and in our daily encounters.