Customer Science
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Written by: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Deciphering the Silent Signals: A Behavioral Economics Tour
- By Fred Barbe on 2024-03-29
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 2021-05-11
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Price: $22.26 or 1 Credit
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Written by: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 2019-02-26
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Price: $22.26 or 1 Credit
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Advanced Analytics and AI
- Impact, Implementation, and the Future of Work
- Written by: Tony Boobier
- Narrated by: Matthew Waterson
- Length: 10 hrs and 46 mins
- Unabridged
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The use of cognitive analytics/artificial intelligence (AI) systems is set to accelerate. Advanced Analytics and AI prepares business users for the era of cognitive analytics/artificial intelligence. Building on established texts and commentary, it specifically prepares you in terms of expectation, impact on personal roles, and responsibilities. It focuses on the specific impact on key industries (retail, financial services, utilities and media) and also on key professions (such as accounting, operational management, supply chain and risk management).
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Advanced Analytics and AI
- Impact, Implementation, and the Future of Work
- Narrated by: Matthew Waterson
- Length: 10 hrs and 46 mins
- Release date: 2019-05-07
- Language: English
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The use of cognitive analytics/artificial intelligence (AI) systems is set to accelerate. Advanced Analytics and AI prepares business users for the era of cognitive analytics/artificial intelligence....
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Price: $27.83 or 1 Credit
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Written by: Noah Fleming
- Narrated by: Walter Dixon
- Length: 5 hrs and 50 mins
- Unabridged
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Narrated by: Walter Dixon
- Length: 5 hrs and 50 mins
- Release date: 2016-11-15
- Language: English
- How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer....
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When Machines Become Customers
- Ready or Not, AI Enabled Non-Human Customers Are Coming to Your Business. How You Adapt Will Make or Break Your Future
- Written by: Don Scheibenreif, Mark Raskino
- Narrated by: Don Scheibenreif, Mark Raskino, Daryl Plummer
- Length: 7 hrs and 51 mins
- Unabridged
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For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.
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When Machines Become Customers
- Ready or Not, AI Enabled Non-Human Customers Are Coming to Your Business. How You Adapt Will Make or Break Your Future
- Narrated by: Don Scheibenreif, Mark Raskino, Daryl Plummer
- Length: 7 hrs and 51 mins
- Release date: 2024-04-11
- Language: English
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For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves.
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Price: $25.00 or 1 Credit
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- Written by: Harvard Business Review
- Narrated by: Christopher Grove, Janet Metzger
- Length: 2 hrs and 56 mins
- Unabridged
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- Narrated by: Christopher Grove, Janet Metzger
- Series: HBR Insights Series
- Length: 2 hrs and 56 mins
- Release date: 2020-09-22
- Language: English
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly....
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Price: $12.24 or 1 Credit
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Entrepreneur Voices on the Science of Success
- Written by: The Staff of Entrepreneur Media Inc., Jonathan Small - editor
- Narrated by: Susan Hanfield, Stephen R. Thorne
- Length: 4 hrs and 51 mins
- Unabridged
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Whether at work or at home, success is something we strive for in all aspects of our lives. And while there are a number of obvious things you should be doing in order to achieve your goals and reach success, there are also some not-so-obvious ones. Entrepreneur Voices on the Science of Success offers data and research-backed tools and tactics for both business and personal achievement from entrepreneurs and small business owners including Tim Ferris, Brian Tracy, and Reid Hoffman.
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Entrepreneur Voices on the Science of Success
- Narrated by: Susan Hanfield, Stephen R. Thorne
- Length: 4 hrs and 51 mins
- Release date: 2018-10-16
- Language: English
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Entrepreneur Voices on the Science of Success offers data and research-backed tools and tactics for both business and personal achievement from entrepreneurs and small business owners including Tim Ferris, Brian Tracy, and Reid Hoffman....
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Price: $22.26 or 1 Credit
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Written by: Richard Cordray, Elizabeth Warren - foreword
- Narrated by: Rick Adamson
- Length: 10 hrs and 16 mins
- Unabridged
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Narrated by: Rick Adamson
- Length: 10 hrs and 16 mins
- Release date: 2020-07-28
- Language: English
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies....
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The Business Solution to Poverty
- Designing Products and Services for Three Billion New Customers
- Written by: Paul Polak, Mal Warwick
- Narrated by: William Hughes
- Length: 7 hrs and 18 mins
- Unabridged
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The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.
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The Business Solution to Poverty
- Designing Products and Services for Three Billion New Customers
- Narrated by: William Hughes
- Length: 7 hrs and 18 mins
- Release date: 2013-09-09
- Language: English
- The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity....
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Gravitational Marketing
- : The Science of Attracting Customers
- Written by: Jimmy Vee, Joel Bauer, Travis Miller
- Narrated by: Travis Miller
- Length: 6 hrs and 18 mins
- Unabridged
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Wouldn't it be great if you could just sit there on your duff while customers came to you - with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business? Too bad it doesn't work that way in the real world. Or does it?
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Gravitational Marketing
- : The Science of Attracting Customers
- Narrated by: Travis Miller
- Length: 6 hrs and 18 mins
- Release date: 2009-06-17
- Language: English
- Wouldn't it be great if you could just sit there on your duff while customers came to you - with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business....
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Written by: Bridget Brennan
- Narrated by: Lisa Wright
- Length: 4 hrs and 19 mins
- Unabridged
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In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Narrated by: Lisa Wright
- Length: 4 hrs and 19 mins
- Release date: 2019-03-05
- Language: English
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Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women....
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Price: $22.13 or 1 Credit
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Odd Jobs
- Fright Club!
- Written by: Brigitte Henry Cooper
- Narrated by: Brooke Blanchard
- Length: 30 mins
- Unabridged
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After losing her parents, Ella moves to Windy Hollow to live with her Great Aunt Raven. Her days are kept busy by a series of neighborhood odd jobs assigned to her by the mysterious matriarch. The tasks seem simple: run a register here, stock a shelf there. However, as with everything in Windy Hollow, things are not always as they appear!
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Odd Jobs
- Fright Club!
- Narrated by: Brooke Blanchard
- Length: 30 mins
- Release date: 2023-06-20
- Language: English
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After losing her parents, Ella moves to Windy Hollow to live with her Great Aunt Raven. Her days are kept busy by a series of neighborhood odd jobs assigned to her by the mysterious matriarch....
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My Farmer, My Customer
- Building Business & Community Through Farming Healthy Food
- Written by: Marty Travis
- Narrated by: Marty Travis
- Length: 5 hrs and 37 mins
- Unabridged
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This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.
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My Farmer, My Customer
- Building Business & Community Through Farming Healthy Food
- Narrated by: Marty Travis
- Length: 5 hrs and 37 mins
- Release date: 2022-04-19
- Language: English
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This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming....
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The Science of Customer Connections
- Manage Your Message to Grow Your Business
- Written by: Jim Karrh PhD, Dorie Clark - foreword
- Narrated by: Jim Karrh PhD, Joyce Bean
- Length: 5 hrs and 28 mins
- Unabridged
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The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.
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The Science of Customer Connections
- Manage Your Message to Grow Your Business
- Narrated by: Jim Karrh PhD, Joyce Bean
- Length: 5 hrs and 28 mins
- Release date: 2019-09-01
- Language: English
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Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers....
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A Complete Guide to AI for Business
- Boost Productivity, Enhance Customer Experience, and Improve Decision Making
- Written by: Liam Caton
- Narrated by: Jimmy Trisler
- Length: 3 hrs and 52 mins
- Unabridged
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Don't miss out on the AI revolution. Here’s the perfect solution to future-proof your business with AI, even if you're not a tech expert! Are you a business leader in the digital age, bombarded with terms like 'artificial intelligence' and 'machine learning'? Do you find yourself lost in technical jargon while competitors advance in the AI game? Are you among the 85% of leaders who see AI as a game-changer but lack an effective implementation strategy, as per a recent MIT report?
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A Complete Guide to AI for Business
- Boost Productivity, Enhance Customer Experience, and Improve Decision Making
- Narrated by: Jimmy Trisler
- Length: 3 hrs and 52 mins
- Release date: 2024-01-19
- Language: English
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Don't miss out on the AI revolution. Here’s the perfect solution to future-proof your business with AI, even if you're not a tech expert....
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- Written by: Tony Bates, Dr. Natalie Petouhoff
- Narrated by: Jennifer Jill Araya
- Length: 9 hrs and 53 mins
- Unabridged
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By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.
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Customer centricity on steroids
- By Anonymous User on 2024-03-12
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- Narrated by: Jennifer Jill Araya
- Length: 9 hrs and 53 mins
- Release date: 2023-08-25
- Language: English
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A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale....
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The Influence Mindset
- The Art & Science of Getting People to Choose You
- Written by: Christian Hansen
- Narrated by: Christian Hansen
- Length: 3 hrs and 34 mins
- Unabridged
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Understand the art and science of why people choose you. Your message is your greatest tool to influence others to choose you. The problem is, most people fail because they don’t know how to position and sell themselves. Their message gets lost in the noise. Because our brains are wired to pay attention to certain things, when you build your message on three key (research-backed) strategies, you will bypass the brain’s defenses, stand out from the crowd, and influence decision makers to choose you...every single time. This audiobook tells you how.
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The Influence Mindset
- The Art & Science of Getting People to Choose You
- Narrated by: Christian Hansen
- Length: 3 hrs and 34 mins
- Release date: 2021-11-01
- Language: English
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Understand the art and science of why people choose you. Your message is your greatest tool to influence others to choose you. The problem is, most people fail because they don’t know how to position and sell themselves. Their message gets lost in the noise....
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The Art and Science of Delivering Superior Customer Service
- The Art of Selling Rocket Science, Volume 3
- Written by: Charles McIntyre, Harold Glaser
- Narrated by: Charles McIntyre, Harold Glaser
- Length: 2 hrs and 48 mins
- Unabridged
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The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers.
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The Art and Science of Delivering Superior Customer Service
- The Art of Selling Rocket Science, Volume 3
- Narrated by: Charles McIntyre, Harold Glaser
- Length: 2 hrs and 48 mins
- Release date: 2020-07-03
- Language: English
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The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting....
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Just Another Customer
- Written by: Abigail Fero
- Narrated by: Errika Mason
- Length: 1 hr and 16 mins
- Unabridged
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She's tied to the shop for a crime she didn't do, serving customers their wishes and nightmares, searching for the three missing puzzle pieces as she does so. Though it may take her years, she's determined to win her freedom before she becomes just another unwitting customer.
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Just Another Customer
- Narrated by: Errika Mason
- Length: 1 hr and 16 mins
- Release date: 2013-12-18
- Language: English
- She's tied to the shop for a crime she didn't do, serving customers their wishes and nightmares, searching for the three missing puzzle pieces as she does so....
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Price: $9.20 or 1 Credit
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Extreme Trust
- Honesty as a Competitive Advantage
- Written by: Don Peppers, Martha Rogers PhD
- Narrated by: Don Peppers, Martha Rogers PhD
- Length: 9 hrs and 14 mins
- Unabridged
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In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively - even if that requires spending extra money in the short run to preserve your reputation and customer relationships in the long run.
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Extreme Trust
- Honesty as a Competitive Advantage
- Narrated by: Don Peppers, Martha Rogers PhD
- Length: 9 hrs and 14 mins
- Release date: 2013-06-20
- Language: English
- With a wealth of fascinating research as well as practical applications, this book will show you how to earn - and keep - the extreme trust of everyone your company interacts with....
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Price: $32.41 or 1 Credit
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