Obtenez votre premier livre audio gratuitement

Building a StoryBrand

Clarify Your Message So Customers Will Listen
Auteur(s): Donald Miller
Narrateur(s): Donald Miller
Durée: 4 h et 56 min
Catégories: Affaires, Carrières
5 out of 5 stars (298 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

©2017 Donald Miller (P)2017 Thomas Nelson Publishers

D'autres livres audio du même...

Ce que les membres d'Audible en pensent

Moyenne des évaluations de clients

Au global

  • 5 out of 5 stars
  • 5 étoiles
    250
  • 4 étoiles
    35
  • 3 étoiles
    7
  • 2 étoiles
    4
  • 1 étoile
    2

Performance

  • 4.5 out of 5 stars
  • 5 étoiles
    209
  • 4 étoiles
    42
  • 3 étoiles
    3
  • 2 étoiles
    5
  • 1 étoile
    4

Histoire

  • 4.5 out of 5 stars
  • 5 étoiles
    206
  • 4 étoiles
    40
  • 3 étoiles
    7
  • 2 étoiles
    5
  • 1 étoile
    4
Trier :
Trier par:
  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Brilliant

now in my 30th year of a custom fireplace co..large showroom ..custom wood shop.
great easy to apply ideas . The way the story (no pun intended ) unfolds is easy to follow and apply to my co. I listened to it driving along with a small pocket audio recorder on my dash to record notes of my version of the ideas.
its addictive.

great work thanks .

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Excellent and practical ideas!

Building a brand story is a great book for online marketers. Can't believe I didn't read it sooner. If you're a copywriter or any kind of marketer, theirs something to gain from the concepts laid out in this audiobook. Cheers!

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    1 out of 5 stars

A giant ad for their product.

This book is mainly an advertisiement for their marketing product. Every other sentence mentions the title, making it relatively annoying. Marketing doesn't have to be annoying to customers.

3 personnes sur 4 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Clarify your message to increase sales

Great all around. Simple but effective strategies that has me rethinking my message. Great listen!

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Thanks, Donald

I have always been facing the problem that this book promise to solve. Promise is kept.

3 personnes sur 4 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Step by Step Clear Instruction

I loved listening to this book! It includes straight to the point directions for creating a business that will be noticed by the intended customer.

  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars

The right formula for strategic branding

This is a great book on understanding the secret sauce of branding. I like to first just go into a listening mode. Then Listen and take notes. Then apply and listen again. I'm slow but it works for me!

  • Au global
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    5 out of 5 stars

great story. but many upsell

The theory seems sound and I like the process the book takes to talk about it, but there are a few flaws. There is an endless string of upsells to get even the most basic worksheet which is touted to be FREE many times in the book. These statements are either simply not true or they are made to be so difficult to locate as to be impossible. In the end it leaves a bad taste in one's mouth to find that the marketing is the same as any other guru touting their wares.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

The book that keeps on giving

If there is one book that keeps me focus as I am building my own start up, this is it. I think I am on my 5th or 6th pass. All directly applicable to the various activities, focus, and direction I need to take. Thanks to the Audible listening format, I listen to this anywhere and everywhere to review what I am doing. And to determine if I am sending out the right message.

Most recently, I was experiencing difficulty converting an ad to get customers to take action for their own immediate benefit. Listening over as I try to troubleshoot, I realize that I had alot of noise and causing readers to burn too many calories. So, I spend a few hours reducing my message down a super simple:

1) "what we do for you"
2) "what you need to do"
3) "the reward from your action"

We saw instant results the very night and it's still paying off dividends.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Amazingly helpful!

I wish I had read it 20 years ago. This book makes something complicated looks amazingly simple!

Trier :
Trier par:
  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Client d'Amazon
  • 2018-09-10

Très intéressant, pratique et concret

Le livre vient avec un accès à une plateforme web pour mettre en application directe tout ce que le livre nous apprend. C’est très concret, va droit au but

Trier :
Trier par:
  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • ManBearPig
  • 2017-12-06

Starts to Feel Like One Big Ad for Authors Product

They push their product way too hard on this. Started to get really annoying by the end

134 personnes sur 147 ont trouvé cette évaluation pertinente

  • Au global
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Tyson
  • 2018-01-29

Have you heard of the SB7 Framework?

If not, you will. This book is one long, drawn out pitch after another ...over and over and over- even his ‘case study’ references are a thinly veiled side pitch for his courses, website, and other assorted nonsense. A total waste of $18

194 personnes sur 214 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Layne
  • 2017-11-14

Literally changed my life overnight.

I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.

124 personnes sur 141 ont trouvé cette évaluation pertinente

  • Au global
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Sheldon Z.
  • 2018-01-31

It is OK.

Would you try another book from Donald Miller and/or Donald Miller?

I don't think I would.

Would you be willing to try another book from Donald Miller? Why or why not?

As someone who says he has written multiple books and now has written one on telling stories, you'd think that he could write one that could hold your attention and keep you interested. Not so much in this case.

What did you like about the performance? What did you dislike?

While the reader did an OK job, he lacked the enthusiasm that you often get from books read by the author. Sometimes, it is better to have someone else read the book.

Was Building a StoryBrand worth the listening time?

No, I don't think it was worth the time. The first four chapters of the book consisted of the author providing some high-level information as a thinly veiled attempt to promote his website. From a guy that is writing a book on how to market your brand, I expected to get some value that would hold me in the book. This didn't have it.

69 personnes sur 79 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Carson Swisher
  • 2017-10-25

Every entrepreneur should read or listen to this book.

This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.

37 personnes sur 42 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Brion Daugherty
  • 2017-10-13

If you create things--products, books, sermons, podcasts--this book will help you do it better.

After this book, I am rethinking my messaging on all my projects--both personal and business. Seriously. It's that good.

42 personnes sur 48 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Amazon Customer
  • 2017-10-12

Clear Message About Clear Messaging

Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.

14 personnes sur 16 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • amerikenjones
  • 2017-10-31

Teach a man to fish, Change their life - THIS BOOK

I'm blown away. This book articulates the truths in how people think and connect it with how they make decisions. I make promo videos and this book is making such a large impact on me that I can hardly stop rabbit trails of applications into everything I want to do.

Thanks, Donal Miller, for pursuing human truths, pursuing the structure of 'story', and explaining how it's the gold standard model for business.

I'm so excited to apply these principles.

15 personnes sur 18 ont trouvé cette évaluation pertinente

  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Thomas
  • 2018-05-10

Informative, but irratating at times

There was a lot of good information in this book as far as a marketing perspective but I also felt that I was being sold other additional services on top of the price of the audiobook.

At one point in the story, he talks politics which nearly completely took me out of wanting to listen.

It's also extremely short and I finished it in a days time. I do think it was an easy and engaging listen though -- Take the marketing tools they suggest, but ignore everything else.

17 personnes sur 21 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Rafal Kozlowski
  • 2018-11-19

Not Bay but neither Amazing

I thought it will be something bigger, but actually it was another book about selling techniques.

2 personnes sur 2 ont trouvé cette évaluation pertinente