Behavior Business

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

Mark Schwartz, author of leadership classics A Seat at the Table and The Art of Business Value, reveals a new (empowering) model for the often soul-shattering, frustrating, Kafkaesque nightmare we call bureaucracy. Through humor, a healthy dose of history and philosophy, and real-life examples from his days as a government bureaucrat, Schwartz shows IT leaders (and the whole of business) how to master the ways of the Monkey, the Razor, and the Sumo Wrestler to create a lean, learning, and enabling bureaucracy.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.

Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.

In Beverly Hills Manners, Lisa Gache offers a behind-the-scenes look at the unique social dilemmas of the residents of the hills of Beverly through the eyes of an etiquette expert tasked with transforming her awkward, boorish, and sometimes challenging clients into social virtuosos. From Saudi princesses to Oscar winners, talent agents to intelligence operatives, child actresses, butlers, and football players, Lisa has amassed an astounding roster.

Told from the viewpoint of a self-described competition junkie, Compete, Play, Win is a look at the psychology behind the competitive drive, a look at the sociological ramifications of acting on competitive impulses, and a book of advice on how to channel those impulses for personal gain in business, sport, and in life.

Can you be in HR for more than 30 years and still be geeked out about it? The answer is yes, you can! HR leader and popular Everyday People blogger Steve Browne takes a fresh look at HR through an engaging assortment of real-life examples, insights, and epiphanies and encourages practitioners to drop the preconceptions of what HR should be and instead look to what HR could be. Listen to this book to rekindle your passion for a field that is vibrant and vital and touch the lives of everyone you encounter with HR on Purpose!

New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe.

In a world that’s become more interconnected yet polarized, inclusion has been overly politicized and narrowly defined to issues of gender and race. As a result, we need a new approach to inclusive leadership that goes beyond DEI, harnessing its power for innovation and growth. In Lead Bigger, Anne Chow reframes inclusion as the required leadership competency of expanding our perspectives for greater performance in our work, workforce, and workplace.

In A New Kind of Diversity, best-selling author Tim Elmore brings his decades of research and leadership experience to bear on what might be the biggest, most dramatic, and most disruptive shift the American workforce has ever seen: the vast diversity of several generations living—and working—together.

This comprehensive road map for optimal leadership features: breakthrough research that connects increased leadership effectiveness with enhanced business performance; the first fully integrated Universal Model of Leadership; the five stages in the evolution of leadership - Egocentric, Reactive, Creative, Integral, and Unitive - along with the organizational structures and cultures that develop at each of these stages; six leadership practices for evolving your leadership capability at a faster pace; a map of your optimal path to greater leadership effectiveness; and more!

When you finish this audiobook, you will know how to win somebody over to your team and bring them on your journey. Do I trust our way? We trust it enough to be different by design: We are the only company of our type in the world to guarantee 100 percent performance of the people we recommend you hire. And we guarantee that, not for a week or a month, but for 365 days. We know it works. Very few people are going to join your company and stay for 20 years, but they will choose to make you part of their journey, just as you choose them to be a part of your organization’s journey.

Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire.

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a "good" leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the "collective genius" of the people in the organization.

Bypass the faulty processes and communication styles that make change impossible in so many other organizations; access these practical tools and ideas for increasing diversity, equity, and inclusion (DEI) in your company. This book provides clear, actionable steps for you to build new values, experiences, and perspectives into your organizational culture, infusing it with the diversity, inclusion, and belonging employees need to feel accepted, be their best selves, and do their best work.

Et si votre gentillesse était votre superpouvoir ? Avez-vous déjà entendu dire que la gentillesse était une faiblesse ou qu'être "trop gentil" pouvait vous empêcher de réussir ? Et si vous découvriez aujourd'hui que votre gentillesse est au contraire votre plus grande force et qu'elle est, une fois bien canalisée et comprise, "la" valeur indispensable à votre réussite personnelle et professionnelle ?