Consumer Marketing

Liste de produits
    • Why We Love (or Hate) Everyday Things
    • Auteur(s): Don Norman
    • Narrateur(s): George Newbern
    • Durée: 7 h et 23 min
    • Date de publication: 2023-11-28
    • Langue: Anglais
    • Pas de évaluations
    • Why attractive things work better and other crucial insights into human-centered design....

    22,26 $ ou gratuit avec l'essai de 30 jours

    • The Future Is Immersive
    • Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrateur(s): Graham Rowat
    • Durée: 5 h et 40 min
    • Date de publication: 2023-12-19
    • Langue: Anglais
    • Pas de évaluations
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    14,47 $ ou gratuit avec l'essai de 30 jours

    • How Stories Go Viral and Drive Major Economic Events
    • Auteur(s): Robert J. Shiller
    • Narrateur(s): Susan Osman, Robert J. Shiller - introduction
    • Durée: 11 h et 7 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 29 évaluations
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    22,17 $ ou gratuit avec l'essai de 30 jours

    • The Science of Smarter Spending
    • Auteur(s): Elizabeth Dunn, Michael Norton
    • Narrateur(s): B.J. Harrison
    • Durée: 5 h et 29 min
    • Date de publication: 2013-10-21
    • Langue: Anglais
    • 22 évaluations
    • If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • How Successful Companies Transform New Customers into Loyal Champions
    • Auteur(s): Donna Weber
    • Narrateur(s): Donna Weber
    • Durée: 5 h et 1 min
    • Date de publication: 2021-12-08
    • Langue: Anglais
    • 5 évaluations
    • Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • 10 Commandments for Transforming Brand Culture in a Consumer Democracy
    • Auteur(s): Marc Gobe
    • Narrateur(s): Ken Maxon
    • Durée: 10 h et 15 min
    • Date de publication: 2013-02-28
    • Langue: Anglais
    • Pas de évaluations
    • Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool....

    31,26 $ ou gratuit avec l'essai de 30 jours

    • The Curious Economics of Contemporary Art
    • Auteur(s): Don Thompson
    • Narrateur(s): Adam Verner
    • Durée: 10 h et 29 min
    • Date de publication: 2017-02-07
    • Langue: Anglais
    • 13 évaluations
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    20,04 $ ou gratuit avec l'essai de 30 jours

    • The Making of Behavioral Economics
    • Auteur(s): Richard H. Thaler
    • Narrateur(s): L. J. Ganser
    • Durée: 13 h et 35 min
    • Date de publication: 2015-05-18
    • Langue: Anglais
    • 167 évaluations
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    33,53 $ ou gratuit avec l'essai de 30 jours

    • Auteur(s): Jan Zimmerman, Deborah Ng
    • Narrateur(s): Megan Tusing
    • Durée: 21 h et 41 min
    • Date de publication: 2020-03-31
    • Langue: Anglais
    • 5 évaluations
    • In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace....

    33,40 $ ou gratuit avec l'essai de 30 jours

  • 8,71 $ ou gratuit avec l'essai de 30 jours

    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • Auteur(s): Wayne McCulloch
    • Narrateur(s): Nick Hardcastle
    • Durée: 8 h et 6 min
    • Date de publication: 2021-12-06
    • Langue: Anglais
    • 3 évaluations
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

    20,19 $ ou gratuit avec l'essai de 30 jours

    • The Unbeatable Strategy of Loving Customers
    • Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrateur(s): Walter Dixon
    • Durée: 8 h et 37 min
    • Date de publication: 2021-12-31
    • Langue: Anglais
    • 6 évaluations
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    22,26 $ ou gratuit avec l'essai de 30 jours

  • 14,47 $ ou gratuit avec l'essai de 30 jours

    • How Today's Fastest-Growing Companies Drive Breakout Success
    • Auteur(s): Sean Ellis, Morgan Brown
    • Narrateur(s): Sean Ellis, Morgan Brown
    • Durée: 10 h et 43 min
    • Date de publication: 2017-04-25
    • Langue: Anglais
    • 54 évaluations
    • The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

    23,31 $ ou gratuit avec l'essai de 30 jours

    • How to Win and Keep Customers in the Age of Disruption
    • Auteur(s): Steve Dennis
    • Narrateur(s): Steve Dennis
    • Durée: 9 h et 16 min
    • Date de publication: 2021-04-28
    • Langue: Anglais
    • Pas de évaluations
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • How to Design B2B SAAS Pricing Models That Your Customers Will Love
    • Auteur(s): Ulrik Lehrskov-Schmidt
    • Narrateur(s): Ulrik Lehrskov-Schmidt
    • Durée: 6 h et 29 min
    • Date de publication: 2024-02-08
    • Langue: Anglais
    • Pas de évaluations
    • Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.

    25,00 $ ou gratuit avec l'essai de 30 jours

    • How to Use Psychology to Influence Human Behavior
    • Auteur(s): Nick Kolenda
    • Narrateur(s): Mike Norgaard
    • Durée: 6 h et 6 min
    • Date de publication: 2017-09-18
    • Langue: Anglais
    • 14 évaluations
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    25,00 $ ou gratuit avec l'essai de 30 jours

    • Innovative Sourcing and Logistics for a Fiercely Competitive World
    • Auteur(s): Suman Sarkar
    • Narrateur(s): Christopher Lane
    • Durée: 5 h et 32 min
    • Date de publication: 2017-06-22
    • Langue: Anglais
    • 14 évaluations
    • When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be....

    26,00 $ ou gratuit avec l'essai de 30 jours

    • Viral Advertising and Personal Brand Secrets to Grow Your Business with YouTube, Facebook, Instagram - Become an Influencer with Over One Million Followers
    • Auteur(s): Gary K. Clark
    • Narrateur(s): Maurice Portman
    • Durée: 3 h et 17 min
    • Date de publication: 2019-04-17
    • Langue: Anglais
    • 2 évaluations
    • Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential....

    18,74 $ ou gratuit avec l'essai de 30 jours

    • How Mobile Intelligence Will Change Everything
    • Auteur(s): Michael Saylor
    • Narrateur(s): LJ Ganser
    • Durée: 8 h et 43 min
    • Date de publication: 2013-05-20
    • Langue: Anglais
    • 10 évaluations
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    25,00 $ ou gratuit avec l'essai de 30 jours