English Research

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

A Wanderer’s Handbook is a reference manual for spiritual outsiders: people who feel they may be ETs or who feel they are isolated in their spiritual journey. It explores the alienation that sets such seekers apart, the varieties of the pain of living, the healing of the incarnation, the discovery of the life’s mission, and how to live a devotional life in a busy world.

Written with the intent of creating an entry-level report concerning the core principles of the Law of One and Confederation philosophy in general, this book takes the listener through a discussion of Law of One principles such as unity, free will, love, light, and polarity. It then works with the Confederation version of the concept that each person has an energy body with seven chakras. It discusses this concept and its implications for the seeker, chakra by chakra. It turns the player into a Player!

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

Prolific author and story coach Jessica Brody presents a comprehensive story structure guide for anyone who wants to write a young adult novel by applying the famed Save the Cat! screenwriting methodology to the world of YA fiction. Filled with practical advice, easy-to-follow templates, and "beat sheets" analyzing the structure of popular young adult novels such as Leigh Bardugo's Six of Crows, John Green's The Fault in Our Stars, and Lois Lowry's The Giver, this book is the ultimate reference for anyone who's ever dreamed of writing their own young adult bestseller.

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

Let outlines help you write a better book! Writers often look upon outlines with fear and trembling. But when properly understood and correctly wielded, the outline is one of the most powerful weapons in a writer's arsenal.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Following the immense success of Volume I with over 35,000 copies sold, On Writing and Worldbuilding: Volume II brings a host of new topics to table in even more detail and depth. Writing advice tends to be full of "rules" and "tips" which are either too broad to be helpful or outright wrong.

We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.

Here is the private and most intimate correspondence of one of America's most influential and incisive journalists - Hunter S.Thompson. In letters to a who's who of luminaries, from Norman Mailer toCharles Kuralt, Tom Wolfe to Lyndon Johnson, William Styron to Joan Baez - not to mention his mother, the NRA, and a chain of newspaper editors - Thompson vividly catches the tenor of the times in 1960s America and channels it all through hisown razor-sharp perspective.

Drawing from her twenty years of teaching experience and her bestselling Substack newsletter, For Dear Life, Maggie Smith breaks down creativity into ten essential elements: attention, wonder, vision, play, surprise, vulnerability, restlessness, tenacity, connection, and hope. Each element is explored through short, inspiring, and craft-focused essays, followed by generative writing prompts. Dear Writer provides tools that artists of all experience levels can apply to their own creative practices and carry with them into all genres and all areas of life.

The Freedom Model is an approach that deconstructs the construct of addiction and recovery and all that surrounds these beliefs. By doing so, you can be completely free to move on in your life without those constructs holding you back and keeping you needlessly trapped in an endless addiction/recovery/addiction cycle. The Freedom Model renders addiction and recovery as completely obsolete and unnecessary in both your personal life and as cultural constructs that keep the masses blind to the solutions that exist within the individual.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.