Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?

In Leading Exponential Change, world-renowned consultant Erich R. Bühler shares the secrets that differentiate truly remarkable companies from those that fail to adapt to today’s constantly changing market conditions. During his years on the front lines, the author recognized that no two companies were the same - and that what worked in one enterprise might not work in another. He studied a wide range of organizations to determine the specific behaviors and mind-sets needed to embrace change.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. 

The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead - and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they're mopping floors and scrubbing toilets.

The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.

Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

As you walk with David, the main character, he shares how he is feeling victimized by life. Through serendipity he meets some wise guides, Ted and Sophia, who show David how he can move from feeling like a victim to being a creator of his own life. The Power of TED* offers a powerful alternative to the Karpman Drama Triangle with its roles of victim, persecutor, and rescuer. The Empowerment Dynamic (TED) provides the antidote roles of creator, challenger, and coach - and a more positive approach to life's challenges.