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  • Inspired

  • How to Create Tech Products Customers Love, Second Edition
  • Written by: Marty Cagan
  • Narrated by: Marty Cagan
  • Length: 7 hrs and 45 mins
  • 4.7 out of 5 stars (156 ratings)

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Inspired

Written by: Marty Cagan
Narrated by: Marty Cagan
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Publisher's Summary

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.

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Good for beginners

It’s a good summary but not that deep in the details. I was expecting a bit more of it. Nothing really new to me.

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1 person found this helpful

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A very insightful guide to tech professionals!

One of the books that a Product Designer like myself should read and study these days

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Inspiring and educational

I appreciated the short chapters and clear language. It will be used to train my staff and hopefully accelerate our product building abilities.

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Good Information

Very informative and an easy to listen to. looking forward to other books by this author.

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Product Manager Bible

Great insights into the best practices and ways of working as a Product Manager and striving for greatness. Very good note on strong product culture-centric organization.

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