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Sell or Be Sold: How to Get Your Way in Business and in Life

Written by: Grant Cardone
Narrated by: Grant Cardone
Length: 11 hrs and 40 mins
Categories: Business & Money, Sales
4.5 out of 5 stars (401 ratings)

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Publisher's Summary

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.

In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you:

  • The success essentials of selling in a bad economy.
  • Overcoming call reluctance.
  • Filling your pipeline with new business.
  • Staying positive, despite rejection..

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.

©2012 Grant Cardone Library & Cardone Enterprises (P)2012 Grant Cardone

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars

If you like a punch in the face, you'll love this

If you're familiar with Cardone, then you already know what his in your face style is like. But for those who are new to the 10x King, then get ready to pucker up.

This book is as honest and in your face as it's going to get - this is not a self help book, this is a learning experience.

You love my review, and you love it because I refuse to be sold.

Start selling.

2 of 2 people found this review helpful

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    5 out of 5 stars
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Great book

I actually haven't read or listened to any of Cardone's book before. I really enjoyed listening to this book. It contains a lot of useful information even if you are not in sales.

1 of 1 people found this review helpful

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    5 out of 5 stars
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great book!!!!

loved it, as a salesperson i gained alot of insight on how to prepare myself! will listen to it over anf over!!

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

this guu only knows how to talk

instead of teaching how to sell, this cocky guy talks about how good is selling for fucking hour..
if you like to get pumped then its for you but if not please dont waste your time because this dude is the typical salesmen "THIS BOOK IS ON STEROIDS"
fuck you

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Every Sales person needs this Book!

Grant his very entertaining and keeps you listening. High energy thats for sure. Lots of great details for all areas of Sales. Do yourself a favour and get the Audible and the book. I've now listened to it 3 times and still picking up new things every time.

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    5 out of 5 stars
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A must

Grant is the man.
Every day I listen to Grant, i make more sales/money. Very motivating and amazing message

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    2 out of 5 stars
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    4 out of 5 stars
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    2 out of 5 stars

Not sold.

I didn’t like the Scientology plugs. The book didn’t say much at all, nothing counter intuitive, or surprising. Grant is a great speaker, but the content wasn’t very educational, or inspiring, felt like having it on was a meditation on the title, but I expected something more than what I got with the book.

  • Overall
    5 out of 5 stars

Timeless, Practical, Experienced Lessons

Grant connects with the experienced and inexperienced and pushes your buttons to take action. Totally hit the bullseye in so many ways. Read it twice, filled it with bookmarks and will read it again.

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Great Mindset Book,

He is the real deal. At start I thought he confidence was a bit much, then it become clear that it is part of the mindset that is essential to success.

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    4 out of 5 stars
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    2 out of 5 stars
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    5 out of 5 stars

Good motivation

Audio quality not the best, varied at times. The concepts and information was good, placed it in layman's terms

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Darrin
  • 2017-02-02

Great Sales Book

I started with 10X Rule and just finished Sell or Be Sold. Great book for sales and I love the aggressive unapologetic approach. Grant's philosophy starts to sink in quickly and really makes you think.

35 of 37 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
  • N. Doetsch
  • 2014-09-05

Among the Greatest Books on Sales! A Must Read!

Would you consider the audio edition of Sell or Be Sold: How to Get Your Way in Business and in Life to be better than the print version?

Most definitely, the audio book has the added advantage of a Grant Cardone performance, and what a performance it is. If he ever gets tired of sales (highly unlikely...) he could always read books for Audible.com and would probably be better than most narrators ;-))

What other book might you compare Sell or Be Sold: How to Get Your Way in Business and in Life to and why?

Pitch Anything by Oren Klaff

Any additional comments?

I can only recommend this book to anyone in sales. Grant Cardone will change your thought process. I listen to the book while working out at the gym and I'm replaying various chapters in my car. Once you've listened to it, rinse and repeat.

39 of 43 people found this review helpful

  • Overall
    2 out of 5 stars
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    3 out of 5 stars
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    1 out of 5 stars
  • Anonymous User
  • 2018-06-19

Quite disappointing

I’m disappointed by how underwhelming this book was. Considering the high number of strong reviews and ratings the book had, I had high hopes for it. Instead, the advice that Cardone offers is unoriginal, repetitive and tiresome. The book is billed as one that can help readers/listeners whether they are in a sales profession or not, however the story quickly turns its focus to almost entirely speak to salespeople exclusively.
I admit I mostly enjoyed the conversational nature of the narration. I thought Cardone’s voice and color made the story tolerable and added some much needed wit at times. With that said, the narration wasn’t enough to outweigh the disappointment I felt knowing that I gained very little from this story that will help me in sales and in life.

9 of 10 people found this review helpful

  • Overall
    5 out of 5 stars
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  • brooke
  • 2015-09-17

Grant Cardone fan for the rest of my life!!

If you could sum up Sell or Be Sold: How to Get Your Way in Business and in Life in three words, what would they be?

Motivational, Eye-Opening, Hilarious.

Who was your favorite character and why?

Grant calls you out! I absolutely love it, he puts things in a relative way, the book kept me interested because he is so personable and says whats on his mind so matter how blunt it may seem.

What does Grant Cardone bring to the story that you wouldn’t experience if you just read the book?

He positive attitude, I feel like I am having a conversation with my father or grandfather.

9 of 10 people found this review helpful

  • Overall
    2 out of 5 stars
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  • Steve H
  • 2014-11-21

Don't call about "The Book" Grant Mentions

What could have made this a 4 or 5-star listening experience for you?

If he would not have pitched Dianetics and Scientology and just stuck to sales info.

What was most disappointing about Grant Cardone’s story?

The pitching of Dianetics

How did the narrator detract from the book?

By trying to sell Dianetics

If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

I would have cut the part where he mentions a book that he says is important to understanding people so you can sell, then won't tell you the title of the book so you have to call his company, and then finding out that he is trying to sell Dianetics.

Any additional comments?

I don't care what your belief system is, I will buy good products and services from anyone of any faith, but do not try to pitch your ideology as part of you product, especially in a dishonest and ambiguous way. That is incredibly unprofessional and inappropriate. I gave the book 2 stars instead of 1 because the info. is decent.

101 of 121 people found this review helpful

  • Overall
    3 out of 5 stars
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    2 out of 5 stars
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    4 out of 5 stars
  • Melissa Blevins
  • 2016-10-11

Some Great Tips But Lots of Right Hooks

There were some really good tips, and I was loving it the first half of the book until it turned into a major infomercial for Grant's products and services.

He also lost me in a Chapter where he frequently used the words "itchbay" and "ickday" (pig Latin) repeatedly.

Some good tips, but it turned me off from listening to his other books. I may just buy the paperback version from now on.

27 of 32 people found this review helpful

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    5 out of 5 stars
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  • Kenny
  • 2017-02-03

Phenomenal Book for Everyone

Grant Cardone is on fire as he reveals his personal sales techniques. This is a must read for everyone, not just those who are in sales for a living. All of us sell every day. We sell ourselves to others. We sell our ideas to others. We sell our presentations to others.

I have had a temper problem my entire life, but I now understand that tempers stop sales. Anything we do that negatively influences others means that we just lost the sale. What a change this book is making on my life! What an impact it is having on my relationships with others!!! What a change this book is making within me!!! This is a must read for everyone.

Please, please, please disregard the negative reviews, Either those people have their lives all put together or they are fooling themselves.

Does Grant come across kind of arrogantly? Yep, but don't miss what he is saying.

17 of 20 people found this review helpful

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    1 out of 5 stars
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  • Priya
  • 2017-09-10

waste of time. author is selling

Waste of time. author went from repeating bunch of keywords to selling his products and services

34 of 41 people found this review helpful

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    2 out of 5 stars
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    3 out of 5 stars
  • Jason Wills
  • 2017-09-17

Almost an Infomercial

What disappointed you about Sell or Be Sold: How to Get Your Way in Business and in Life?

The narrator (also the author) consistently mispronounces words, and even uses the wrong words in places. This cold be overlooked in his enthusiasm, but it's exhausting to listen to through an entire book. The first three chapters are almost nothing but hyping the concept in the book. I'm already listening to it, I don't need it hyped for more than a paragraph or two.There are dozens of sales pitches in the book to purchase, visit, or otherwise consume other media produced by the author's company. While he does have a lot of other information available, the content to pitch ratio in the book was thin. With all the time he spent pitching other projects, he literally could have just included the content in this reading. There were times I had to fast forward through protracted, repetitive sales pitches just to pick up more fresh content.

Would you be willing to try another book from Grant Cardone? Why or why not?

Yes, because he is a subject master on Sales.

Who would you have cast as narrator instead of Grant Cardone?

Literally anyone that can read English aloud.

If you could play editor, what scene or scenes would you have cut from Sell or Be Sold: How to Get Your Way in Business and in Life?

Cut the entire second chapter and most of the repetition in the third chapter. (He makes a fresh point in the third chapter, but then reverts to pure repetition.)Cut the hyperbole of the narrator when he's clearly misinformed. I get that the book works partly because of his outsized bravado, but it's exhausting to listen to when he's obviously just making things up.

Any additional comments?

While I found the presentation repetitive and factually suspicious, the core of his sales system is sound. The ideas in this book are outstanding and he is clearly a brilliant producer. Despite the glaring failings of this reading, I would still recommend it with caveats.

20 of 24 people found this review helpful

  • Overall
    5 out of 5 stars
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  • G Price
  • Providence, RI
  • 2014-09-15

A Salesmen Must Read

Would you listen to Sell or Be Sold: How to Get Your Way in Business and in Life again? Why?

Yes I would, Everyday for 2 hrs/day for 90days - this book will get your mind right as a Salesmen

What did you like best about this story?

It changed for me what it means to be in sales, and I realized that there is not never not a time that I am not selling something, someone, or myself, am I not.

What about Grant Cardone’s performance did you like?

Grant Cardone is the Man, One Hundred Grand!!! meaning if you read this book and apply it to your Sales Career, there is not any reason you will not never not ever not have a six figure year.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Yes, Increased Confidence in my sales

Any additional comments?

Must Read for any Business Person

20 of 24 people found this review helpful

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    5 out of 5 stars
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  • Erika Burdeniukaite
  • 2018-08-29

Best book on sales!

Great material full of guidance, examples and practical tips. Going to listen to the book for the second time now. Definitely worth every invested cent.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Client d'Amazon
  • 2017-02-10

excellent

This book is a must have!

if you need some motivation and want to learn about selling, then you should listen to this book. I highly recommend it.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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  • Burri Julien
  • 2019-07-22

Great motivational

Not a classic book about sell technic but more an inspirational and motivational book. I think i will probabely listen to it a second time. Was great !

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    5 out of 5 stars
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  • andy peterson
  • 2018-09-08

great book

great book, would definitely recommend to anyone that wants to. learn about sales , life and business