Showing results by publisher "Penguin Audio" in Marketing & Sales
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- Written by: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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One of the most valuable books!
- By Courtney H on 2024-04-09
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Release date: 2023-01-17
- Language: English
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Choose Your Enemies Wisely
- Business Planning for the Audacious Few
- Written by: Patrick Bet-David, Greg Dinkin
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.
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The book that will shape the future of your business
- By Sukhbeer Aujla on 2024-04-05
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Choose Your Enemies Wisely
- Business Planning for the Audacious Few
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Release date: 2023-12-05
- Language: English
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Profit First
- Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
- Written by: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 52 mins
- Unabridged
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Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
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Profit First
- Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 52 mins
- Release date: 2023-07-11
- Language: English
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Written by: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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great read
- By abithab ragunathan on 2022-12-07
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 2022-09-20
- Language: English
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- Written by: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Unabridged
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Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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specific details
- By panta babelmorad on 2024-02-29
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Release date: 2020-08-04
- Language: English
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Fix This Next
- Make the Vital Change That Will Level Up Your Business
- Written by: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 42 mins
- Unabridged
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From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent—but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
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Very good!
- By Sarah on 2022-09-11
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Fix This Next
- Make the Vital Change That Will Level Up Your Business
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 42 mins
- Release date: 2020-04-28
- Language: English
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- Written by: Elise Hu
- Narrated by: Elise Hu
- Length: 8 hrs and 21 mins
- Unabridged
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K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.
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absolutely a must read
- By Amazon Customer on 2023-08-20
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 7 hrs
- Unabridged
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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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A big nothing-burger
- By lyleg on 2023-03-07
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrated by: Ryan Holiday
- Length: 7 hrs
- Release date: 2017-07-18
- Language: English
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A Bold Return to Giving a Damn
- One Farm, Six Generations, and the Future of Food
- Written by: Will Harris
- Narrated by: Will Harris
- Length: 10 hrs and 23 mins
- Unabridged
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Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered–chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food.
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a beautifully layed out description of the food crisis
- By Ayzhia on 2024-02-23
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A Bold Return to Giving a Damn
- One Farm, Six Generations, and the Future of Food
- Narrated by: Will Harris
- Length: 10 hrs and 23 mins
- Release date: 2023-10-10
- Language: English
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Written by: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Unabridged
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- Narrated by: Matthew Dixon, Nick Toman, Rick DeLisi
- Length: 6 hrs and 37 mins
- Release date: 2020-03-03
- Language: English
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Seth puts me to sleep
- By Andrew Cao on 2019-02-13
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 2018-11-13
- Language: English
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Written by: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Learning to start over
- By Nick Burdock on 2021-01-27
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Release date: 2018-04-03
- Language: English
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The Challenger Sale
- Taking Control of the Customer Conversation
- Written by: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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meh...
- By Gaff2049 on 2019-12-05
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The Challenger Sale
- Taking Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 2019-07-16
- Language: English
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- Written by: Scott Kupor, Eric Ries
- Narrated by: Sean Runnette
- Length: 9 hrs and 48 mins
- Unabridged
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Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- Narrated by: Sean Runnette
- Length: 9 hrs and 48 mins
- Release date: 2019-06-04
- Language: English
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- Written by: Oren Klaff
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Unabridged
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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amazingly easy listen
- By Happy user K on 2020-07-06
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Release date: 2019-08-13
- Language: English
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Written by: Brent Adamson, Matthew Dixon, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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Pay attention, take notes, lead your market
- By Pnw_snapper on 2018-11-12
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Release date: 2015-09-08
- Language: English
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Written by: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 25 mins
- Unabridged
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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Overall, it’s good
- By Mike on 2020-09-09
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 25 mins
- Release date: 2018-11-06
- Language: English
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Paved Paradise
- How Parking Explains the World
- Written by: Henry Grabar
- Narrated by: Rob Shapiro
- Length: 10 hrs and 53 mins
- Unabridged
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Parking, quite literally, has a death grip on America: each year a handful of Americans are tragically killed by their fellow citizens over parking spots. But even when we don’t resort to violence, we routinely do ridiculous things for parking, contorting our professional, social, and financial lives to get a spot. Indeed, in the century since the advent of the car, we have deformed—and in some cases demolished—our homes and our cities in a Sisyphean quest for cheap and convenient car storage.
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Preaching to the converted!
- By Angela Augsbury on 2023-06-02
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Paved Paradise
- How Parking Explains the World
- Narrated by: Rob Shapiro
- Length: 10 hrs and 53 mins
- Release date: 2023-05-09
- Language: English
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Get Different
- Marketing That Can't Be Ignored!
- Written by: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
- Unabridged
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Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
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Being different
- By Mimo S. on 2024-01-27
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Get Different
- Marketing That Can't Be Ignored!
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
- Release date: 2021-09-21
- Language: English
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To Sell Is Human
- The Surprising Truth about Moving Others
- Written by: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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a true and honest opinion
- By MarkSugar306 on 2018-09-18
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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Release date: 2012-12-31
- Language: English
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